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Communicating about COVID-19 Vaccines Requires Understanding Fears, Building Trust

PRSay

To communicate well about coronavirus vaccinations, we first have to understand why some people have lower confidence in vaccines, he wrote. In West Virginia, people have strong community connections and a collective sense of identity, Martin noted. Understanding their emotions and perceptions of risk helps us build trust.

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A new term for professional communicators

Stephen Waddington

It’ll be the first time since March that many communication practitioners have been able to work without the competing demands of childcare or home schooling. Helping organisations operate alongside the virus We’ve become the front line of an organisation’s communication response to the COVID-19 crisis.

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Entertainment & Sports Section New Member Spotlight

PRSay

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. They are speaking on our behalf.

Sports 68
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How Reddit and NewsWhip are helping reporters stay ahead of the news

NewsWhip

Reddit effectively sifts through content that goes against its site-wide policies, moderators then take down any content that goes against their community rules, and finally content users find most valuable surfaces through Reddit’s upvoting and downvoting system. “It The members within those communities are also highly engaged.

Reddit 147
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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

To say Michael Veley embodies sports is an understatement. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world? Passion and an insatiable appetite for sports; 2. By Robin Gelfenbien.

Sports 60
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Peak Performance at Any Age with Leah Jantzen

PR for Anyone

While it’s true that she participated in sports as a child, by the time she graduated high school she felt burnt out and chose not to pursue collegiate athletics. From Guidance Counselor to Performance Coach Leah has had a rich journey as a guidance counselor and a sports enthusiast.

Sports 130
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When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan

PRSay

In sports, on the playing field, and in sports PR, we aim to always be prepared for anything that comes our way and to “expect the unexpected,” but can we really ever expect to lose a young athlete with one of the brightest careers and futures ahead of him like we did with Fernandez?

Sports 60