Effectively Engage and Build Your Community Through Podcasting

PR Expanded

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. This affords businesses the opportunity to interact with its community in real-time.

When approaching DE&I, lean on your communities

PR Daily

Having a strong foundation for why you are doing what you are doing is crucial for having a cohesive story around D&I, says Jo McRell, diversity communications lead for Facebook. 17 during Ragan’s The Communicator’s Role in Diversity, Equity & Inclusion Virtual Conference.

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How Visa Canada is helping its community during COVID-19

PR Daily

However, organizations can still drive the conversation with efforts to help their community. During this emotionally charged time, it is more important than ever for communicators to carefully assess the social media landscape,” Nobes says.

The single toughest job in marketing/communications: The community manager

Communications Conversations

And, I’m here to say during the last five months, few people in marketing and communications have had a tougher job than that of the community manager. Let’s lay out the facts: Community managers often have an “always-on” job responsibility.

Community Management: Quit Herding Cats

Cision

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. If those people like you and what you have to say, the community and loyalty grows. But how do you manage that community? These five tips hold the answers: Want to learn more about community management and its role in PR? Best Practices Featured community management public relations

How one podcast anchors a community-building campaign for nurses

PR Daily

It’s hardly the only attempt to create community around a storytelling initiative, but what is unique about the SHIFT campaign is how it anchors the entire effort around a podcast, “ Shift Talk.” No community building effort is complete without a social media plan.

Why businesses should focus on community during (and after) COVID-19

PR Daily

Here’s how communicators can strike the right tone. As the globe is told to stay inside for the safety of themselves and their community, the giving and gifting economy has replaced traditional exchanges. This question belies a more fundamental reality: the need for community. Luckily, modern technology means that communication and interaction can be easily facilitated online. What community means. Once you are communicating your mission, what is the response?

A Community Manager’s Toolbox

Shift Communications

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Luckily there are some tools and assets out there than can help make a community manager breathe a little easier on a day-to-day basis. As community manager, one of your main tasks is responding and interacting with audiences.

4 tips from the Ragan Community for better virtual meetings

PR Daily

On Tuesday, April 21, 2020, members of the Ragan community partook in our twitter chat discussing the best practices for working remotely and attending or hosting virtual meetings. ET as we discuss the topics impacting communicators during the ongoing public health crisis. Juston Teach is the d irector of Virtual Events at Ragan Communications. The post 4 tips from the Ragan Community for better virtual meetings appeared first on PR Daily.

On March 24th, The #PRStudChat Community Discusses How to Land Your 1st Job Like a PRo!

PR Expanded

Jennie, her students (#DonohuePRCases) and the #PRStudChat community will cover several topics during this chat sponsored by @SpinSucks. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals … A community where everyone can learn and grow together. To change the perception of the communications industry. Are you confused about the public relations job search?

Communicators Discuss Challenges for the Asian American & Pacific Islander Community

PRSay

As a Filipina American and member of the PRSA National Diversity & Inclusion Committee, I appreciated that our first webinar addressed what we, the Asian American & Pacific Islander (AAPI) community, have been dealing with since the COVID-19 outbreak began. The webinar featured some of the country’s leading Asian American communications professionals and how they are navigating the effects of COVID-19 within the AAPI community.

Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

PR Expanded

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT.

Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. One thing that all of these have in common is the notion of community building. So how can you, as a communications professional, leverage the power of community building for your brand?

How an Ohio dentist used podcasts to engage his community

PR Daily

Engaging your community is difficult if your audience is gripped with fear and doubt—which poses a problem for dentists. The podcast team “hopes to make listeners feel more connected to the community, keep them updated on important dental-related news, and give them the knowledge and tools that they need to keep their smiles healthy.”. Bogan’s goal was to increase visibility and have a conversation with his community, so measuring raw downloads of his podcast made sense.

#RAREis: Providing a voice for the rare-disease community

PR Daily

In 2017, Horizon started a social media program on Instagram called #RAREis, which is designed to elevate the voices, faces and experiences of the rare disease community. Each person has a different experience, but #RAREis provides an opportunity to share the uncensored truth of their journey while demonstrating the power of community. The answer is simple: It’s the right thing to do for our patients and the communities we serve.

How to speak to the LGBTQ community

PR Daily

Before, traditional PR had virtually no place in the marketing mix to reach gay and lesbian consumers (as other facets of the community - the “BTQA” - were yet to be recognized) for fear of backlash or alienating a mainstream audience. Back then, brands who engaged with the community did so in silos, without using earned or owned media. They have a rich history of celebrating diversity and supporting the community on multiple levels.

The #PRStudChat Community Discusses Social Media & Change On November 15th

PR Expanded

Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., Ai has been teaching Public Relations and Communication courses at the university level for a decade. On the 15th, we will dive into social media and change with Ai, and the #PRStudChat community, discussing the following: Have you ever embarked on a self-reinvention journey?

How to use brand journalism to engage your community

PR Daily

Along the way, we stopped at schools, monuments and veterans’ homes—and when we arrived in Virginia, PenFed employees and our community were waiting to join us to lay wreaths in Arlington National Cemetery. Our efforts have helped raise the profile of the credit union by telling compelling stories about our members, employees and communities. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

5 tips for building strong social media communities during difficult times

PR Daily

During these difficult times, more people are appreciating the value of real community, not just the number of likes on a post. They just need to adapt to the current environment, which often means building relationships—and ideally whole communities—that will pay off once life gets back to normal, rather than trying to go for the sale now. To build stronger social media communities, try these five tips: 1. Your efforts can go a long way toward building a loyal community.

Simple steps everyone can take to begin engaging the black community

PR Daily

As interests surge on how best to engage the black community today and over the long-term, we offer these helpful strategies as a starting point for connecting with the culture. Show support with donations of time, money and resources through community partnerships, educational programs, hiring initiatives or service opportunities—just to name a few—that target black experiences. Simply ask someone in the community for ideas. Make it more than a moment—make it a movement.

The #PRStudChat Community Discusses PR Education and Learning on October 13th

PR Expanded

ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. PR professionals, educators and students will engage in a community discussion to share their perspectives on PR learning today. Questions to be answered by the community will include: What are or what were your favorite and least favorite public relations courses? in Communication from Syracuse University, and her Ph.D. On Tuesday, October 13th at 8:30 p.m.

Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. It is not enough to just speak up for one marginalized community on one topic,” he said. “We

How the Ragan community is adapting to working from home

PR Daily

Last Tuesday, members of the Ragan online community took to Twitter to share how they’ve been adjusting to WFH life—including their top productivity tips, must-haves for a comfy space and ways to reduce stress and anxiety. Face-to-face interaction with colleagues helps keep communication strong. ET as we discuss the topics impacting communicators during the ongoing public health crisis. Employee Engagement Executive Communication Leadership Communications The Workplace

3 Reasons to Build a Niche Community

Cision

Many PR pros who aim to get coverage in high-visibility media outlets and at a national level often overlook great opportunities available in their own communities. We’ve got three reasons why you should build up your niche community: 1. As one local reporter put it in Cision’s State of the Media 2015 Report : It’s highly efficient for direct communication with contacts and viewers.

Share the work that engaged your community—online or IRL

PR Daily

The post Share the work that engaged your community—online or IRL appeared first on PR Daily. Content Marketing Crisis Communications Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media digital marketing awards marketing awards social media awardsEnter PR Daily’s 2019 Digital Marketing & Social Media Awards. Don’t miss the final deadline on March 1.

Celebrating the PR Profession’s LGBTQ Community

PRSay

Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR Galloway, a Gold Anvil recipient who served as president and CEO of PRSA in 2004, shared some of his thoughts about the LGBTQ community and how the work of PR professionals is crucial for promoting and preserving diversity and inclusion.

The #PRStudChat Community Celebrates “Ethics Month” With a September 15th Discussion

PR Expanded

He will engage students, professionals and educators in a community chat session focusing on the importance of ethics in our professional communication. We hope you’ll join us on September 15th for a fast paced and informative discussion on ethics in communication and business. The post The #PRStudChat Community Celebrates “Ethics Month” With a September 15th Discussion appeared first on Deirdre Breakenridge.

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Communicating with weary workers amid election aftermath

PR Daily

For people of color, the LGBTQI+ community and other communities who are marginalized, Election Day will be a pivotal moment in their fight for justice, equity and safety. The post Communicating with weary workers amid election aftermath appeared first on PR Daily.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. I teach public relations, communication and social media classes. How is your video content serving your community? The more I listen to my community, the more they are interested in coming to my show. Guest Post by Ai Addyson-Zhang.

On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

PR Expanded

It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan. Today, our world of communications includes so much more. ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.” Spin Sucks was started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm.

The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

PR Expanded

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. At the same time, we’ll discuss how, as communication professionals, we approach news today, which has changed from neatly packaged/key sound bites that fit newspaper coverage, radio and TV to the 24/7 nature of social media, always on with no breaks.

The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th

PR Expanded

Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” ” We welcome as our special guest and co-moderator, Kirk Hazlett , APR, Fellow PRSA, who will lead the community conversation on the values and fundamental beliefs that guide our behaviors and decision-making process.

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Can You Teach Creativity? The #PRStudChat Community Shares Insights

PR Expanded

Organizations need communication professionals who have a raised creative quotient. On November 17 th , the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level. Heather Whaling , president of Geben Communication and Jason Sprenger , president of Game Changer Communications led the discussion on the different ways students and professionals view and use creative in their PR campaigns.

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice. Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good.

The #PRStudChat Community Discusses Mysteries of Media Pitching on September 20th

PR Expanded

Content may be king, but if the PESO model has taught us anything, it’s that we need to integrate a number of distribution tactics into the communications mix in order to be consistently successful. He has also taught public relations courses at Brigham Young University, where he earlier earned bachelors and master’s degrees in communications with an emphasis in public relations. Join us on Thursday, September 20th at 12:00 p.m.

Improve an Entire Community through Fundraising

Waxing UnLyrical

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Leading by example, Boys to Men helps the whole San Diego community through its singular cause. “We Community, which we are going away from, is so important to our program.

TCIP #054 – Communicating with Crisis-Affected Communities with Claudia Liute

Melissa Agnes

Claudia is a humanitarian who works on the ground in some very hostile and conflicted crisis-affected communities. In her experience, one of the things she sees far too often is people rushing in with the best of intentions for helping, but too often forgetting to first take the time to speak with the communities to get their take on things, their needs and preferred means of communication. Technology’s impact on crisis communications and humanitarian work.

Lockdown letter: Communities respond to an inequitable crisis

Stephen Waddington

Communities responses such as The Bay Foodbank are stepping to provide support. I've created a community of practice to kick about ideas with people in my industry. So far we’ve explored the future or newsprint, crisis and emergency communication, and routes out of lockdown. The community is inspired by Tortoise Media's model of inviting members and subject matter experts into its newsroom.

How the Ragan community is boosting culture and morale among their workforces

PR Daily

Last Tuesday, members of the Ragan community virtually came together to discuss how they’re maintaining both culture and morale as they and their workforces shelter in place. Along with sharing zoom backgrounds and pondering the irony of communicators reaching out more through tech and social media platforms, participants shared many insights for keeping spirits high. In short, frequent, short communications did wonders.

7 tips for communicating well(being)

PR Daily

Here’s how you must support the mental and emotional well-being of employees for effective communication. While the physical health and safety of employees rightly takes center stage, mental and emotional wellbeing cannot be an afterthought—especially for communicators.