ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. How can marketers cope? Service Content.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . A company blog post on a newsworthy topic will often help media and influencers link a subject-matter expert with a breaking story. So will joining social media conversations about the news.

How To 334

How To Media Healthcare Survey 334

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whatever your point of view on outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Sometimes you get lucky and you land a story with a reporter you haven’t worked with before because it’s timely, relevant, or perfect for that particular media outlet.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. or “ WTF Programmatic?

Advertising 322

Advertising Advertising Privacy Television 322

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. Award submission opens mid-June with new categories! When we look at the Hispanic public relations industry, the most important component is commitment. Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Editor’s Note: Definitely!

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The informal meetups often lead to meaningful relationships where the reporter will reach out to get the exec’s opinion on certain topics down the road. . We represent ad tech companies and media brands, and the shift to newsletters has real implications for them. Data points drive press. Thought leadership.

Pitching 333

Pitching Case Study Leadership Data 333

Cision

OCTOBER 19, 2017

Taking Cision’s blog, for example: because we cover several topics that help communicators identify influence, craft campaigns and attribute value, we could have a separate tab for each category or even each major topic under each category. You can create tabs for different themes of keywords, if you have them.

Brand 208

Brand Branding How To SEO 208

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. 29% said, “more research-based, thought leadership content covering topical issues.”. 33% said, “stories on furthering diversity, inclusion and equality.”.

Study 165

Study Communications Survey Pitching 165

Onclusive

MARCH 21, 2019

To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of their communications and shape future strategy for campaigns, messaging, and media relations outreach.

Big Data 225

Big Data Data Meeting Measurement 225

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

MARCH 9, 2021

Perhaps as media relations continues to get harder , news organizations face cuts and experiences a decline in public trust , now is the time to revisit the topic. If the community is inclined to put the “relations” back into PR, and they’ll need new tools designed to help managed the process.

Software 145

Software Agency Pitching Analytics 145

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. This can particularly apply to media relations, where you typically get one shot at a story idea.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

APRIL 5, 2018

And not all companies know how to work with a PR agency or invest in a media relations campaign to promote the brand or launch products. But the work of media relations remains highly personalized and relatively inefficient in technology terms. But many startups are at a unique and tricky stage.

Pitching 174

Pitching Enterprise Exercises Agency 174

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

Onclusive

MARCH 21, 2019

To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of their communications and shape future strategy for campaigns, messaging, and media relations outreach.

Big Data 150

Big Data Data Meeting Measurement 150

Rock the Status Quo

AUGUST 11, 2014

.” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned. I’d also suggest adding social media feeds to it.

How To 242

How To Survey Resources Social Media 242

Solo PR Pro

MARCH 29, 2022

You may even consider MasterClass which has a Business category offering classes on business strategy, communication, advertising and creativity and more. Follow subject matter hashtags and experts on social media. You can often gain quick information on a topic from a Twitter thread, or Instagram reel. Pull a thread.

Conference 80

Conference Reddit Local Course 80

Sword and the Script

JULY 6, 2021

Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. Onclusive expands partnership with MSL.

Pitching 88

Pitching Report Software Survey 88

Doctor Spin

FEBRUARY 14, 2024

Journalists (and influencers with journalistic ambitions) fall into this category. In public relations, we call this: Media Relations ( blog posts ) Still, many people know that public relations has the tools necessary to generate publicity. What if people want to discuss critical topics with the organisation?

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

On the flip side, users can find more serious content, with videos focused on topics like politics, climate change, and the Black Lives Matter movement. . TikTok only allows one brand to take over a category per day, but it guarantees five million impressions, a promise that may well be worth the investment for many.

B2B 310

B2B Video Creativity Social Media 310

Critical Mention

DECEMBER 10, 2021

Users can now search and find answers to frequently asked questions and topics. The database-broadcast connection has strengthened Critical Mention’s all-in-one platform by allowing users to see cast and crew data for broadcast mentions through our Media Contact Database. Stay updated on our latest features.

Radio 116

Radio Instagram Analytics Mobile 116

Shift Communications

AUGUST 25, 2017

The problem might not be where, when or how content is presented, but rather the content topics themselves. Just because an individual finds a topic interesting, this does not make it universally accepted. The Solution. Using SCALE, hundreds of links from sites such as PR Daily , Spin Sucks and AdAge were ingested and assessed.

Data 92

Data SEO Guidelines Advertising 92

Sword and the Script

JULY 26, 2022

This can be anything from a Yelp review to a tweet to a mention in the media. PR is based on that last category media mentions – so for the purposes of this article, that’s where I’ll be focusing. How do you earn media? Our CEO is an expert on the topic. Do you want to have an interview with her?”

Media 166

Media Pitching Agency Guidelines 166

Cision

APRIL 20, 2016

Begin there and look at who’s regularly writing about topics relevant to your customer base. Social Media. Sometimes their social media profiles are linked on their bio page, but other times you’ll have to do a little sleuthing on your own to find them. TweetChats. They use a designated hashtag to organize.

Report 120

Report Pitching Trade Shows Newspapers 120

Rock the Status Quo

JANUARY 16, 2015

It isn’t relevant to the topic of the blog. Clearly the person sending the pitch either didn’t take time to do their homework or hoped the blogger might fall in love with the topic SO much they stray outside of their actual category and write something completely outside of it. BECAUSE THAT IS THEIR JOB.

Pitching 100

Pitching eBook Blogging Engineering 100

Doctor Spin

FEBRUARY 22, 2024

After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J. Journalists (and influencers with journalistic ambitions) fall into this category. What if people want to discuss critical topics with the organisation?

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. identified 240 tools that are specifically used by PR practitioners across more than 20 categories. Most tools are focused on media relations or the automation of PR processes.

Tools 100

Tools Analysis Technology Internal 100

NewsWhip

JUNE 2, 2021

The process starts by detecting news stories and social media posts as soon as they appear. It notes any story’s source, category, author, topic, and other characteristics, which are used in our database and models. How do I do Predictive Media Planning? Predictive Media Relations .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

JANUARY 17, 2023

Each category breaks out vendors alphabetically. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. Comment: Onclusive started out as a high-end pure-play media monitoring tool, but the recent mergers put it in the all-in-one category.

Technology 92

Technology Software Resources Pitching 92

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. A thought leader is someone prominent and who many view as having expertise or exceptional insight regarding a specific topic. A thought leader is someone prominent and who many view as having expertise or exceptional insight regarding a specific topic.

Leadership 83

Leadership Print Training Radio 83

ImPRessions - Crenshaw Communications

JULY 25, 2017

Where possible, work with clients to offer opportunities for shared exposure with other category players. One way we do that at Crenshaw is through thought leadership panels that sometimes include competitors discussing and debating topics of interest to the industry. Share and share alike. .

Education 136

Education Leadership Agency Instagram 136

Sword and the Script

AUGUST 3, 2021

With this new feature, you can understand the number of conversations led or influenced by automated accounts around your topics of interest. It might be too inside baseball to say that one of those is surely a feature of the other, rather than an entirely new category. Media monitoring. Media relations.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

MAY 5, 2020

Some of the larger PR tech vendors have been slow to recognize podcasts as an important emerging category of media. Broadcast contacts and broadcast monitoring Separately, Muck Rack said it added broadcast media contacts to its database and now supports broadcast media monitoring. Tweet me up or use the contact form. >>>

Pitching 84

Pitching Survey System Technology 84

Buzzstream

DECEMBER 13, 2023

Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. This feature allows users to filter and find media contacts based on criteria such as location, media type, topics, and specific interests.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. This feature allows users to filter and find media contacts based on criteria such as location, media type, topics, and specific interests.

Digital PR 62

Digital PR Tools Google Pitching 62

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 79

Automotive Mobile Transportation Trade Shows 79