10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1.

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3 ways the pandemic has changed media relations forever

PR Daily

From lightning-fast media cycles with non-stop breaking news to smaller than ever newsrooms with shrinking resources, media relations—especially over the last two years during the ongoing pandemic—has never been more challenging. The value of trade media.

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2 ways for media relations pros to stand out in 2022

PR Daily

Whether you’re new to public relations or a 20-year veteran, pitching media contacts can be a tall task. Even the best-written and most timely pitches don’t guarantee earned media. Quantity alone isn’t a predictor of media coverage. It is media research.

Is Media Relations Dead?

Bianchi Biz Blog

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Consider that: The number of bona fide independent media outlets is declining – in the U.S. Is Media Relations Dead?

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?”

Trends and Best Practices for Media Relations

PRSay

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective.

The Media Relations Struggle is Real; Experts Describe What it May Mean for PR

Sword and the Script

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Why Media Relations is Harder.

Should media relations wait during election season?

PR Daily

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ].

How to avoid the media relations summer slump

PR Daily

It’s hard to get earned media coverage this time of year. It’s that time of year again—the season all media relations professionals dread—summer. It’s not that we’re snowbirds (at least, I’m not) it’s the fact that media relations always takes a hit on placements over the summer.

Five Pro Media Relations Tips

Landis PR

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. PR.co Media Relations: Everything You Need to Know.

Are Embargoes and Exclusives Still Useful in Media Relations?

Sword and the Script

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. Are exclusives still useful in media relations? PR earned media media relations pitching PR surveys PR tactic surveys

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources.

5 ways the COVID-19 pandemic is changing media relations

PR Daily

Navigating the ever-changing landscape of media is never easy. In the midst of this, the media landscape continues to evolve. Prior to COVID, unless your clients lived in a major media market, chances of regular national TV appearances were slim.

Announcing Ragan’s 2021 Media Relations Awards finalists

PR Daily

The finalists in this year’s Media Relations Awards program know how to stand out on the media landscape. Congratulations to this year’s impressive Media Relations Awards finalists. RELATED: Showcase your internal comms work or top workplace ]. Pitch.

WaddsCon call for speakers: innovation and excellence in media relations

Stephen Waddington

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. What are the best ways to listen, engage and pitch journalists?

6 tips for better media relations during COVID-19

PR Daily

Media relations has become a pivotal part of communications during COVID-19. So how can we ensure that the information we are putting out there rises above the noise on social media and provides real value to readers and our audience?

Journalists Sound Off on How PR Pros Can Improve Media Pitches

Garrett Public Relations

While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. Journalists have some REAL complaints about practices public relations practitioners engage in that make their jobs more difficult.

Media relations mentoring—6 strong pitching practices for B2B companies

Agility PR Solutions

The post Media relations mentoring—6 strong pitching practices for B2B companies appeared first on Agility PR Solutions. Public Relations media relationsReporters today are under more pressure than ever. Newsrooms are short staffed, reporters are juggling several different beats and are under extreme pressure to deliver “eye-catching” headlines, within very tight deadlines.

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

How to Pitch U.S. Business Press: Top 5 Tips from PR Pros | Business Wire Blog

Business Wire

Every media outlet is different, and no two reporters are the same. So, how do the top PR pros pitch into the ever-shifting, fast-paced world of U.S. public relations media relationsbusiness press?

4 Media Relations Tips to Live By

Cision

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? After attending Ragan’s PR & Media Relations Summit in New York, it’s clear relationships are still the foundation of good PR. The Media Won’t Cover You if They Don’t Know You.

3 PR Tips For Writing A Killer Media Pitch

ImPRessions - Crenshaw Communications

In the pandemic era, capturing media attention has been tougher than usual. So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it interesting enough to want to take action.

Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>>

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Media relations mentoring—6 common pitching errors to avoid

Agility PR Solutions

We’ll be offering tons of great pitching advice during our journalist panel on July 25. Pitching stories is one of the essential skills of a PR professional. Yet it is surprising how many PR people neglect the basics of how to pitch what to whom. The post Media relations mentoring—6 common pitching errors to avoid appeared first on Agility PR Solutions. Analysis Public Relations media relations

Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching. Commercializing a serious holiday should be avoided, and it pays to consider the current news environment when planning a specific media pitch.

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder.

2 Media Relations Rules to Break in 2020

PRSay

At first it annoyed me, but after a while I realized some benefits to being a contrarian, especially in media relations. This exchange reminded me of a few of the “devil’s advocate” tactics that I’ve seen be successful in media relations.

Your media relations strategy deserves recognition

PR Daily

Enter your best pitch, media event strategy or campaign to PR Daily’s 2019 Media Relations Awards by the extended deadline on April 24. The post Your media relations strategy deserves recognition appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

PR Daily

Ragan and PR Daily brought together finalists for an afternoon of virtual camaraderie and networking to honor professionals who had big media-relations wins during the year. When it came to the many media-relations honorees, there was much to be serious about.

5 Pitch Ideas For PR Pros When There Is No News

ImPRessions - Crenshaw Communications

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. We work with our clients to stretch the data into something newsworthy and add their insights to garner interest from the media. .

Multimedia: The Future of Media Relations

Glean.info Blog

Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

Is your pitching unethical?

PR Daily

PR pros weighed in online on whether poor media relations practices such as emailing irrelevant ideas and adding reporters to mailing lists flout the laws of morality. Mass mailing your pitch to every journalist’s email you can get your hands on is wrongheaded—even foolish.

How to Pitch Media in Canada: Best Practices and Local Insights | Business Wire Blog

Business Wire

Media relations is an artform. public relations media relations

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Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The media is looking for the biggest headline rather than the significance of the story,” wrote in one respondent. 3 More Reasons Media Relations is Harder. Most of my experience in media relations comes from a B2B technology perspective. Also, see these related posts.

4 ways to maintain your media relations skills

PR Daily

Here are some ways to grow your media relations skillset and start earning more coverage. The same idea is true in media relations. To remain at the top of your game, it’s important to be flexible enough to identify and adjust to every media relations opportunity that presents itself. Here are four ways to “stretch” your own media relations muscles: 1. Study your media. Meet with members of the media. Engage on social media.

4 ways OKCupid handles media relations during COVID-19

PR Daily

Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information.

Building The Perfect Pitch and Nurturing Your Media Relationships

Onclusive

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Head of External Relations.

Building The Perfect Pitch and Nurturing Your Media Relationships

Onclusive

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Head of External Relations.

How to pitch a successful TV interview

PR Daily

Media pitches are not one-size-fits-all. A pitch that will be successful with a print journalist will most likely quickly be rejected by a podcaster. To serve your clients well, you not only need to know their stories, but how to frame their stories for each media type.