ImPRessions - Crenshaw Communications

MARCH 15, 2017

Most importantly, it places the PR discipline in a category with other essential business functions, which helps ensure proper funding and staffing. They’re preceded by research, message/story development, planning, and the creation of the right strategy. Confusing PR with publicity. Flawed or half-baked messaging.

How To 149

How To Government Product Launch Internal 149

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

yet Quibi’s timing was exquisitely bad; it was launched as “on-the-go” content in quick bites at the precise time when we weren’t going anywhere. That may seem silly, but meme creation and social sharing for shows could have been powerful, and it all came as too little, too late. That’s not easy.

Healthcare 379

Healthcare Reputation Mobile Conference 379

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. This content-first approach lead to a wealth of learning material for the sector, resulting in 1200+ highly targeted leads.

Software 78

Software System Training Enterprise 78

Shift Communications

FEBRUARY 20, 2019

If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. along with post content data. This provides insights into what constitutes top performing content for our direct industry competitors.

Trends 142

Trends Industry Wikipedia How To 142

Cision

AUGUST 21, 2017

Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. Arya exemplifies why it’s important to outline your objectives before diving into creating or disseminating content. To succeed in a particular space, whether it’s crowded or a new category, you have to understand it.

Strategy 258

Strategy Trade Shows Case Study Course 258

PRSay

MARCH 4, 2021

The Act immunizes websites that publish user-generated content from lawsuits concerning the content posted by third parties. This immunity is given because those sites are considered an “interactive computer service,” which only curate third-party content instead of posting it. platforms). platforms).

Communications 170

Communications Policies Advertising Advertising 170

PR 20/20

JULY 9, 2020

How often do you create content? Whether publishing daily, weekly, or monthly, odds are you’re looking for ways to improve content efforts if you’re reading this. I recently completed HubSpot’s Content Marketing Certification , which talked about how marketers can efficiently create content. Unsure how? Using technology.

Google 90

Google SEO Trends Content Marketing 90

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? Learn what is needed to get started and how this model can help your content and social media strategies. Your Spokes.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Cision

MARCH 17, 2016

Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it. In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. So how can you create a successful content marketing strategy?

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Presspage

NOVEMBER 3, 2021

The platform began by automating the workflow from content creation to distribution and has expanded to support other parts of corporate communication management, including crisis comms. One successful communications team using Presspage to streamline its workflows is Booking.com.

Software 78

Software Corporate Reputation Creativity 78

Presspage

NOVEMBER 3, 2021

The platform began by automating the workflow from content creation to distribution and has expanded to support other parts of corporate communication management, including crisis comms. One successful communications team using PressPage to streamline its workflows is Booking.com. .”

Software 78

Software Corporate Reputation Creativity 78

Solo PR Pro

FEBRUARY 15, 2022

For the record, these fall into the celebrity category and are out of reach for most of us). Co-create content with the brand? For your time and project management AND for time and content creation for the influencer. They are pricey — many start at $5k per month and that’s just for the tool or the relationship.

Small Business 99

Small Business Web Nonprofit Resources 99

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? And this is where natural language processing (NLP) can help.

SEO 93

SEO Strategy Google Engineering 93

Cision

MARCH 7, 2016

Content is key to any marketing strategy, but how you distribute your content has become just as important as the creation process. With the hub-and-spoke model, enterprise businesses can better visualize how to effectively distribute content and messaging to their different audiences. Use the Hub-and-Spoke Model.

How To 120

How To Enterprise Social Media Customer Service 120

ImPRessions - Crenshaw Communications

JULY 14, 2017

Although co-founder George Clooney calls the creation of his billion-dollar brand a “happy accident,” Casamigas had the makings of success from its inception. Tesla creates a category…and a fan base. The accidental hit that is Casamigas Tequila. Oreos: old school brand owns modern marketing.

Brand 136

Brand Branding Storytelling Airlines 136

Onclusive

FEBRUARY 12, 2018

K: How do Overstock PR and content efforts drive growth for the business? Generally, if people are hearing about a new Overstock product, feature, category, partner, or technical innovation, at least a portion of the messaging is driven by PR. K: How does AirPR data influence Overstock PR and content strategy? .

Interviews 223

Interviews Retail Data Engineering 223

5W PR

SEPTEMBER 23, 2019

We’ve written before about the idea of tailoring a brand’s content marketing strategy to the platform the content will be published on. But what about the type of content, not just the message and appearance? This idea should factor into the creation of a content marketing strategy that will perform well.

Strategy 83

Strategy Case Study Reputation Content Marketing 83

PR 20/20

JANUARY 29, 2019

A lot of people suck at content strategy. Content strategy is an art and a science, after all. We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers. HubSpot Content Strategy Tool. Don't worry: We're only human. But the science side?

Tools 51

Tools Strategy SEO Enterprise 51

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Then, you can reach out to these sites and suggest they replace the dead links with live links to relevant content on your site.

Tools 71

Tools SEO Analysis Google 71

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. The difference isn’t always a matter of substance; style is a reason that we are attracted to and continue to engage with content pieces. Visual / Text.

How To 308

How To Tools SEO System 308

Barokas

MAY 31, 2019

In marketing, generating content is a lot like running on a hamster wheel. Content must be on-brand and consistent, without being overtly promotional or repetitive. Even getting a clear scope of the range of content needs can be challenging for many teams. Image by Ivana Kohoutová from Pixabay. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Ishmael's Corner

NOVEMBER 11, 2014

Coming from the world of words (WOW), we’re typically not schooled in design and the creation of visuals. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. Again, being steeped in words, PR struggles with this leap.

Storytelling 136

Storytelling Sports Software Mobile 136

NewsWhip

SEPTEMBER 25, 2019

Anecdotally, we tend to think of images as more of a focus of Instagram, but our research shows that photos often get more total engagement on the Facebook platform than any other content type. .

Instagram 130

Instagram Facebook Brand Branding 130

PR 20/20

FEBRUARY 3, 2020

And it's why only 34% of marketers say their content marketing strategy is very effective, according to Content Marketing Institute. AI has the potential to augment human writers, taking some of the load off so they can focus on content creation. AI can also enhance content strategy and identify areas of improvement.

Blogging 73

Blogging How To Engineering Tools 73

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Then, you can reach out to these sites and suggest they replace the dead links with live links to relevant content on your site.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Then, you can reach out to these sites and suggest they replace the dead links with live links to relevant content on your site.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

OCTOBER 5, 2021

First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. These two new features put Onclusive into the all-in-one category, which is beginning to get a little crowded. Content picks.

Software 152

Software Tools Print Technology 152

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. That assistant helps to write social media content but now includes an integration to DALL-E.

Software 121

Software Pitching Ethics Privacy 121

PR Fuel

AUGUST 23, 2020

Here are some of the categories you may want to choose to receive press releases about: Green technologies LGBTQ+ issues and events Broadcast industry Science and research Public health topics and news items Farming and agriculture Biotechnology Sports news for major and minor sports leagues Police, law enforcement, and crime.

Biotechnology 64

Biotechnology Agriculture Sports Local 64

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. It’s not enough to just mention people in content, you must tell them about it too.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

The Awards Blog

MAY 15, 2019

After winning the award, the next step will most likely be the creation of a page on your website promoting the win. We’ve uncovered close to 8,000 awards categories. The ROI of this category of spend is perhaps a bit harder to track, as sales generally do not emanate directly from a subscription media product.

Analytics 57

Analytics Google Course Web 57

Konnect Agency

OCTOBER 30, 2019

And, in our always-on, always-connected world of smartphones and social media, available content, information and alerts will likely increase and it will become even harder to maintain focus and stand out in a crowded landscape. Again here, authenticity is king – today’s perceptive consumers will see right through content that is inauthentic.

Marketing 64

Marketing Consumer Local Social Media 64

Waxing UnLyrical

APRIL 19, 2018

Sort lists by categories and even invite people for shared to-dos. Visual Content Wanted. Problem: You know you need visual content to paint compelling pictures about your cause and help potential supporters and donors understand the difference you make. Free Digital Marketing Tools for Content Marketing Support.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

PR 20/20

JANUARY 15, 2019

Account-based marketing (ABM) is the act of “honing in on key accounts, creating hyper-targeted content and campaigns and delivering a personalized experience to the companies that matter most.” Categories are broken down into: Account-Based Execution Software. Forbes: Benefit-Driven Content. CMO.com: Account-Based Marketing.

Trends 57

Trends Marketing Software Video 57

PR 20/20

DECEMBER 6, 2016

Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”. This is a startling claim.

Content Marketing 40

Content Marketing Marketing System Technology 40

PR Job Coach

SEPTEMBER 10, 2013

You should expect no less than $25 per hour, particularly if the job involves in content creation, including writing releases, case studies, blogs, speeches, tweets, Facebook posts and yes, even questions for Quora or content for Pinterest. Can you use the content you create as part of your portfolio?

Pinterest 120

Pinterest Case Study Internal International 120