PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise.

Communications 189

Communications Journalism Advertising Advertising 189

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. 4) Do employees trust their brand? How are they spending that budget today?

Survey 98

Survey B2B Marketing Trade Shows 98

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”.

Employee 150

Employee Print Writing Survey 150

ReimaginePR

AUGUST 15, 2016

Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy. After you’ve researched and brainstormed, come up with a solid plan for how you’re going to unveil your new brand. Develop a strong brand identity. Galvanize Your Employees Behind Your Rebrand. Click Here.

Employee 120

Employee Social Media Education Brand 120

Mindful Marketing

SEPTEMBER 13, 2023

Jason Polansky , one of my former advisees who is totally blind, has worked in employee recruitment roles for Microsoft and Whole Foods and now has a position as an unemployment claims interviewer with the Pennsylvania Department of Labor and Industry. Fortunately, it doesn’t have an either-or decision.

Company 97

Company Consumer Radio Employee 97

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. What does it mean for customers of either brand? Muck Rack adds print monitoring through LexisNexis.

Software 159

Software Tools Print Technology 159

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

OCTOBER 24, 2023

The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world. By acknowledging and addressing customer complaints in your PR campaigns, you’re cultivating a brand image that is simultaneously honest, humble, and caring.

Strategy 97

Strategy Ethics Social Media Data 97

Shift Communications

DECEMBER 6, 2022

In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning. These anecdotes, personalized reflections and insights bring the pillars of the organization’s brand strategy to life. The events of the past few years permanently disrupted both leadership approaches and expectations.

Communications 78

Communications Leadership B2C LinkedIn 78

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

Crisis Management 88

Crisis Management Print Ethics Local 88

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them.

Small Business 168

Small Business SMB Local Viral 168

Konnect Agency

NOVEMBER 26, 2019

Similar to having an employee for years, agencies strive to have clients for years, but what is the key to doing this? A client stays on a with their public relations firm when they feel the agency is consistently keeping their brand top-of-mind and reaching their target customer, but how does a public relations agency do this?

How To 80

How To Print Agency Social Media 80

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

DECEMBER 30, 2019

It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Good employers can support the mental health and wellbeing of employees through good management and a progressive workplace, but the organisation needs to deliver its commercial goals. What we do 5.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

Meeting 73

Meeting Automotive Engineering Journalism 73

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. In fact, she didn’t bring on her second full-time employee until October 2020, about six years after starting the business.

Meeting 97

Meeting Journalism Employee Storytelling 97

Burrelles Fresh Ideas

AUGUST 15, 2023

The founders behind Google were introduced to the OKR framework in 1999 when it only had 40 employees. The PR team’s campaigns were more successful than ever, increasing brand awareness and market presence. Google is an excellent example that we can turn to when looking for OKR examples.

Strategy 72

Strategy Measurement Google Case Study 72

Presspage

FEBRUARY 27, 2018

In this 30 minute webinar, you will learn: As social networks restructure their content priority, it has become clear that brands need to pay closer attention to their owned web properties. Which successful print media tactics work best for your online newsroom. Forgotten by your own employees? You should still register!

Print 60

Print Web Corporate Analytics 60

Cision

NOVEMBER 14, 2017

What Matters to Our Brand? Before you can decide what to measure, and how to measure it, you need to identify the important benchmarks for your brand. That might be how you stack up against the competition, the effect a recent crisis has had on the brand, or how your messages are performing with your demographic.

Measurement 166

Measurement Strategy Media Analytics 166

Konnect Agency

OCTOBER 2, 2019

Maximizing traffic to the piece is a great way to promote your company and build brand awareness. Encourage employees to share the news as well. Website A company website is the heart of the brand, so leveraging this space can help boost brand awareness. Here’s how to make this happen: Utilize Social Media. Networking.

Instagram 71

Instagram LinkedIn Social Media Agency 71

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but They help businesses build their credibility and their brand, making their image stronger, more accessible, and reputable. Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Mindful Marketing

SEPTEMBER 19, 2020

Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). Its ‘product features’ back up its brand promise. In other words, positive social impact is woven into the very fabric of the business’s operations.

Corporate 102

Corporate Consumer Employee Print 102

Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. Client: Print Syndicate. Online, print, broadcast – it all still matters.

Print 60

Print Media Travel Wireless 60

The Hoffman Agency

FEBRUARY 14, 2024

For foreign tech and B2B brands operating in China, this means understanding and adapting to the unique preferences and priorities of Chinese customers. Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience.

Local 36

Local Government Banking Policies 36

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. Different tactics like branded content and executive speaking opportunities might complement it.

Reputation 156

Reputation Brand Branding Media 156

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. Done correctly, this connection can lead to better brand awareness and consumer loyalty. But there is still an argument for connecting with consumers off screen.

Consumer 60

Consumer How To Advertising Advertising 60

Communications Conversations

DECEMBER 16, 2014

Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers.

Case Study 131

Case Study Wireless Company Local 131

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. All this even though the brand had no new product offering or any news at all.

Airlines 120

Airlines Exercises Fashion Print 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. Good news, bad news, fake news – it never stops. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

Presspage

APRIL 12, 2018

In this digital age, many, many brands are still using press releases to connect their stories to media outlets. The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” What brands are going to rise and fall in this new landscape?

Company 111

Company Media Journalism Report 111

ImPRessions - Crenshaw Communications

APRIL 10, 2017

According to other passengers on the flight, the airline said it needed four seats to fly its own employees to Louisville. Technically, United was within its rights to remove passengers; nearly every ticket we buy contains small print about the risk of being bumped. It’s hard to put a price tag on reputation.

Airlines 159

Airlines Hotels Crisis Reputation 159

ISEBOX

MAY 16, 2016

She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. Are you generating content through an employee or agent who is acting on behalf of your firm to promote the firm’s product? Summary of the FDA Guidance.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Critical Mention

JANUARY 22, 2020

Critical Mention has made great strides over the past several years due to the commitment our employees demonstrate every day. I often tell our employees that collectively, they are the smartest group of people I know, and I believe that wholeheartedly,” Yount said.

Television 80

Television Radio Analytics YouTube 80

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. A colleague recalled the time she led the media outreach on a multi-city event for a razor brand. The chronically late employee. The ones below apply mainly to us in the PR trade, but as readers may see, some could apply to anyone. PR tales of terror.

Agency 136

Agency Pitching Construction Print 136

Shift Communications

JANUARY 22, 2018

We’ve broken trust with our stakeholder audiences – investors, customers, employees – by saying or doing the wrong thing. Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. The Covey Trust Matrix. The Trust Matrix demonstrates what constitutes trust.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98