Sword and the Script

AUGUST 2, 2016

Text, graphics, infographics, videos, photos, etc. In PR, I focus on brand reputation and relationships with target audiences. Shouldn’t banners, commercials and other paid content be driven by a brand identity? There’s a lot to learn from younger employees, especially if they’re the demographic we want to reach.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Journalistics

MARCH 2, 2013

You need to be able to demonstrate you are proficient in using these tools because clients and organizations are looking for employees who can help manage their brand voices across these channels. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Frederik Vincx

DECEMBER 11, 2015

Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. These are prime areas on which to focus your employee training and development. Some of the signals?

How To 60

How To Software System Employee 60

Contently - Strategy

SEPTEMBER 21, 2018

No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Visual assets like infographics are more expensive.) Sound familiar?

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. That’s why the brand’s med school calculator is such an incredible tool. Citi Entertainment. Let’s be honest.

Banking 111

Banking Content Marketing Examples Industry 111

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Brands are creating longer content, but there’s still room to improve the finish rate. Create social videos and infographics. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

DECEMBER 4, 2018

Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel. Top of funnel is the land of brand awareness and affinity. Top of funnel: Content to build awareness.

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. Data-driven.

Content Marketing 111

Content Marketing Marketing Media SEO 111