ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Brand 284

Brand Branding Small Business Retail 284

5W PR

MARCH 21, 2022

A number of brands, such as Duracell, Pizza Hut, and Bombay Sapphire, have already joined the Metaverse. Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. Different brands are at different stages of joining the Metaverse. Acura Integration.

Brand 88

Brand Branding Apparel Fashion 88

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

Creativity 141

Creativity Construction Agency Social Media 141

Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. When executed correctly, these collaborations can be a major game-changer for your brand’s awareness and reach. These collaborations offer a range of benefits that can help propel awareness for your brand.

Brand 52

Brand Branding Reputation Product Launch 52

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Looking for an agency partner that can both bring big creative. 1) Tech innovation steals from innovation in thinking. Talk to Us !

Creativity 78

Creativity Technology Marketing Web 78

ImPRessions - Crenshaw Communications

JULY 18, 2023

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.

Examples 293

Examples Consumer Software Analysis 293

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. Influencer marketing involves collaborating with influential individuals to create authentic and engaging content that showcases a brand’s offerings. Celebrity endorsements also help in creating brand awareness.

Brand 62

Brand Branding Reputation Consumer 62

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There’s always a creative solution. What questions does the reporter have for your brand?

Conference 62

Conference Trade Shows Brand Branding 62

Waxing UnLyrical

JULY 25, 2014

So I told her I’d try to find a few resources for her, so she could put her best foot forward to find the job she’ll love. ” I’m blown away by the number of people who shared resources, pointed to coaches, or stepped up themselves. ” Now there’s some branding for you! ” I got a pic!

Resources 108

Resources Privacy LinkedIn Radio 108

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? It’s also useful to find out which reporters write for your competitors but not for your brand. . Effect of the communications on the target audience, e.g. changed attitudes, increased trust or preference, increased brand consideration.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

PRSay

FEBRUARY 28, 2024

Take a look at the specially curated resources highlighted on our Black History Month page here. Many of us can give examples of brands that have made mistakes in large cultural and heritage moments. Many of us can give examples of brands that have made mistakes in large cultural and heritage moments.

How To 100

How To Nonprofit Resources Groups 100

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

Frederik Vincx

JULY 25, 2023

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. The challenge and opportunity was to create a PR toolkit that helped brands communicate effectively with media, bloggers, and stakeholders. Driving around the country to sell it to brands.

Software 78

Software Banking Resources Government 78

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

MAY 18, 2021

Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . The Drum also features subcategories on different brands so it’s easier to track the news on major companies, from Apple to Amazon. So, if you want a more personal approach to your ad tech news, this is the way to go. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

Remote PR Jobs

JUNE 14, 2023

This type of arrangement allows for greater control over costs and resources while still providing access to an expert in the field who can help you execute successful PR campaigns. This is especially beneficial for smaller businesses or startups that may not have the resources to commit to a long-term employee or larger agency.

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

Karen Freberg

FEBRUARY 14, 2022

The Super Bowl has come and gone, and of course we are going to see a lot of takes and insights on what worked, and what didn’t, related to what brands did for their commercials. I am going to take a slightly different approach and focus on what the brands did (but most cases didn’t) do on social media. Watch out, everyone!

Social Media 64

Social Media Brand Branding Media 64

5W PR

JANUARY 22, 2024

Whether it’s setting a daily or campaign budget, advertisers can allocate resources based on their financial capacity an͏d objectives, ensuring a cost-effective and measurable approach. Customization and creativity Advertisers have the flexibility to create highly customized and creative ad content.

Advertising 78

Advertising Advertising Exercises Measurement 78

PRSay

NOVEMBER 10, 2022

Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart. Which acts of kindness would be a great fit for our corporate culture, our brand, our industry, our community? Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 146

Employee Crisis Reputation Creativity 146

Doctor Spin

JANUARY 2, 2024

Brand identity and brand image are essential ingredients of strong brands, and congruence between the two can enhance brand loyalty and adapt to changing communication environments.” Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. Drive creative solutions.

Strategy 52

Strategy eBook Journalism Resources 52

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. Despite the trend to go in-house, brands still collaborate frequently with external agencies. In the early years at AOL, we mostly did everything ourselves.

Agency 189

Agency Creativity Internal International 189

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. With this, my mind is fresh everyday to think creatively for clients. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Being intentional with your social media strategy will give your brand its best chance at success.

Social Media 52

Social Media Consumer Brand Branding 52

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. These text-based posts, although simple, can be integrated strategically into marketing strategies to enhance brand awareness, convey messages, and drive engagement.

Product Launch 78

Product Launch Marketing Video Education 78

5W PR

JUNE 29, 2023

Beauty companies invest time, creativity, and resources into creating product lines. When a product gains popularity locally, brands consider expanding their market. With a strategic approach, any beauty brand can launch its products in a new market. Brands cannot afford to miss out on a vast customer base.

Local 78

Local Resources Analytics Employee 78

Communications Conversations

APRIL 10, 2018

Twitter is an almost non-existent marketing channel for most brands now. But yet, I don’t see a lot of brand participation (at least, anecdotally; I have yet to see research supporting this). My hunch is that brands aren’t participating (yet) for three reasons: 1: We’re not comfortable giving up control.

Instagram 114

Instagram Brand Branding Facebook 114

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. It’s quirky, but inspired.

Brand 136

Brand Branding Local Hotels 136

Cision

NOVEMBER 30, 2015

It isn’t about what does you the most good, though that is important from a branding and business perspective. It can: Build brand awareness. Offer informative and fun resources, such as how-to videos. Convince people to take a deeper dive with your brand, i.e., fill out a lead-gen form on your website.

Brand 120

Brand Branding Employee Software 120

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

From the beginning of any PR partnership, a client should feel that the team has thoroughly researched its industry and brand, competition and target audience. In particular, decision-makers should look for partners that are steeped in industry and brand language. Creativity and imagination. Specific metrics for success.

Agency 224

Agency Creativity Resources Measurement 224

Cision

NOVEMBER 12, 2015

Adhere to the following three of the many best practices from the free white paper to ensure your brand is safe: Want to discover more copyright compliance best practices? Consider holding regular trainings or offering resources to familiarize your employees with the laws they need to follow and abide by to keep your brand compliant.

Brand 120

Brand Branding Software Reputation 120

Cision

NOVEMBER 13, 2015

Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity. Most brands don’t have the resources available to even consider aligning with celebrities.

Social Media 120

Social Media Brand Branding YouTube 120

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. Trust in your Brand.

Tourism 157

Tourism YouTube Radio Social Media 157

5W PR

SEPTEMBER 28, 2023

The goal is to effectively deliver a brand’s message to its target audience. Objectives are set and resources are allocated to maximize the impact of the marketing campaign. Whether it’s increasing brand awareness, driving website traffic, or boosting sales, well-defined goals provide a roadmap for the entire process.

Media 78

Media Advertising Advertising Analysis 78