article thumbnail

Creative Brand Events for Spring

5W PR

As spring approaches, brands look for ways to engage with their audiences and stand out from the competition. Hosting unique and memorable brand events is one such way – these capture the essence of the season. Here are some creative event branding ideas for spring that can help brands make a lasting impression.

article thumbnail

5 classic creative B2B marketing examples

Sword and the Script

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why It’s Important to Focus on Creative Content Marketing

Contently - Strategy

Each sentence is the start of a brand-new story. Creativity. How can we get creative with content marketing? Content quality is a major factor for potential buyers evaluating brands with similar products. Your brand’s content needs to capture attention, or your prospects will go elsewhere. ” at times.

article thumbnail

Brand marketing PLUS demand marketing beats brand VERSUS demand, study finds

Sword and the Script

Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results.

Study 148
article thumbnail

Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape.

article thumbnail

AI Ethics: Top Five Considerations for Creative Teams

Prohibition

With artificial intelligence (AI) making significant advancements in the past five years, it is revolutionising the creative sector, reshaping the creative output of brands and agencies alike. As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work.

Ethics 62
article thumbnail

Wine, Innovation and Armani: A Journey of Creative Problem-Solving

PRSay

Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wouldn’t have much impact on my everyday work.