Creative Testing Delivers

Ronn Torossian

In today’s ever-changing landscape, understanding and knowing a brand’s customer is particularly important. The post Creative Testing Delivers appeared first on. The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948.

As Retail Continues to Struggle, Dick’s Gets Creative

Ronn Torossian

The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on. Brand PR Business BRANDING Insights MARKETING Media PR Agency Public Relations StrategyBig box retail is hurting, and not just because of COVID-19.

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6 tips for nailing the presentation of creative concepts

PR Daily

Creative work can be subjective—but these steps can help win over the skeptics when presenting your next big idea. Similarly, presenting creative concepts to clients is about more than offering solutions. RELATED: Join us April 13 for our Brand Storytelling Virtual Conference ].

How PepsiCo uses data to power creativity

NewsWhip

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. Brands creative data Pepsi

Five Keys to a Successful Working Relationship With Your Creative Counterparts

Deirdre Breakenridge

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. So when you need to outsource creative and design elements for your public relations programs, what should you take into account for a successful working relationship with your creative counterparts? Creative Guest Post PR 2.0 Guest Post By Patrick Walsh, VP of Design, Tonic Design Co.

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. There was also a significant increase in agencies who employ a formally named creative director, from 37% to 56%. 4 ways creative PR takes it up a notch. Creative PR helps B2B brands be accessible.

Creativity at Hallmark is the gift that keeps on giving

PR Daily

Creativity. Creativity, the Hallmark way, is an act of collaboration, inclusion, kindness and personal inspiration. The gift of quality creative time. The post Creativity at Hallmark is the gift that keeps on giving appeared first on PR Daily.

Creative strategies on a shoestring budget—without damaging your digital footprint

Agility PR Solutions

The post Creative strategies on a shoestring budget—without damaging your digital footprint appeared first on Agility PR Solutions. Analysis Public Relations branding

5 examples of clever, creative COVID-19 pivots

PR Daily

into a recession, and market-leading brands Chevrolet and Ford experienced a steep decline in sales. The post 5 examples of clever, creative COVID-19 pivots appeared first on PR Daily. The pandemic is forcing businesses to adapt or wither away.

8 Creative Hashtag Campaigns You Should Look Up To

Brand24

Learn from creative brands how to engage an audience through hashtags! The post 8 Creative Hashtag Campaigns You Should Look Up To first appeared on Brand24 Blog. There are lots of hashtag campaigns, most of them are boring.

In-house creative agencies are evolving, now more involved in strategy, new report finds

Agility PR Solutions

New research from digital asset management software Lytho reveals that in-house creative agencies are showing signs of organizational maturation. The post In-house creative agencies are evolving, now more involved in strategy, new report finds appeared first on Agility PR Solutions.

Tips for Effective, Creative PR Ideas

Public Relations Sydney

Here are some tips to help generate effective and creative PR ideas: Keep up to date on trends Public relations is an ever-changing industry, where a 24/7 […]. The post Tips for Effective, Creative PR Ideas appeared first on Public Relations Sydney. Blog tips build your profile Catriona Pollard creative thinking creativity from unknown to expert ideas personal brand PR tips reputation

How CPG Brands Can Increase Brand Visibility by Working with a Creative Agency

Konnect Agency

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in.

How CPG Brands Can Increase Brand Visibility by Working with a Creative Agency

Konnect Agency

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in.

How PR pros can break out of a creative rut

PR Daily

Look around to see what other brands are doing to get their message out. If you don’t keep an eye on what the latest approaches are, you risk lacking creativity. The post How PR pros can break out of a creative rut appeared first on PR Daily. PR Writing & Editing creativityThe public relations workaday world can seem repetitive and monotonous, but great communicators find ways to reinvent themselves. Here are ideas for reinvigorating your career.

4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. Can’t cry over spilled milk, or Rikk Wilde’s sweat beads that surely moistened that Chevy-branded trophy. In very creative rebuttal posted to Walmart’s blog titled, Fact Check: The New York Times “The Corporate Daddy” , David Tovar, then a vice president of communications with the company, offered edits to the Times’ writer’s “first draft.” Related Content: Art or Science: Creative Marketing and PR.

Lockdown creative industry awards 2020

Stephen Waddington

In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. There's no need for industry awards for at least 12 months.

Sparking Creativity through TikTok / Reels Assignment

Karen Freberg

personal brand assignment, strategic plan, etc). I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Why these brands? I created content as well for the brands.

After lockdown: the creative agency market

Stephen Waddington

Brand and corporate agencies that have a track record in purpose-led are taking an assertive leadership position. The agency market is in flux as the economy reinflates. But there’s plenty of opportunity. Managers are focused on reorganisation, positioning, scaling, Brexit and ESG.

5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Building Growth-Ready Branding for the Modern World with a Creative Agency

Konnect Agency

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business.

PR Creative: A 7-Year History

Shift Communications

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Creative Director.

Building Growth-Ready Branding for the Modern World with a Creative Agency

Konnect Agency

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business.

3 creative and simple ways to involve customers in your business

Agility PR Solutions

The post 3 creative and simple ways to involve customers in your business appeared first on Agility PR Solutions. Public Relations brandingWhat is the main ingredient that is needed for a business to be successful and increase its profits?

It’s not OK to hibernate your mind – bringing back creativity for Autumn

PR in High Definition

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Explore ways to be creative and innovate. The word ‘OK’ has been around for about 180 years.

New factors impacting success of marketers’ creative performance

Agility PR Solutions

The post New factors impacting success of marketers’ creative performance appeared first on Agility PR Solutions.

Creative Ways to Involve Celebrities and Influencers With your Brand

Konnect Agency

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. At Konnect, several of our clients have used this method to help make their brand unique and stand out from their competitors.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Positioning: Lärabar as a Lifestyle Brand. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand.

Creative Branding In a Fredericksburg Loo

Waxing UnLyrical

Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? which plays up the creative “twist” of their food. They put thought into not just what you’d expect, but also into what you don’t expect, which indicates a mindfulness to the brand and the people working there.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Many brands attempt to begin stories with what when they ought to begin with why. She writes: “Want to know the real reason brands publish content with no value? She’s right and brands would do well to begin with what your audience wants to know rather than what you want to say. Why Content Marketing is the New Branding.

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book. They handed out branded goodies and chatted up the line. Thinking Creatively about Recruiting Events. PR corporate communications creative ideas creative PR employee communications talent

Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Forrester’s Jay Pattisall discusses the ‘sea of sameness’ effect that brands now face in a recent article entitled ‘ Is Your Brand Desperate to Differentiate ?’”. Looking for an agency partner that can both bring big creative.

Communicating with Creativity not C.R.A.P. with Beth Nyland on Growing Social Now with Barbara Rozgonyi

wiredPRworks

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. Listen in for ways to get creative when you communicate on social and IRL!!

Show off your creative press event strategy

PR Daily

How did you create an experience that made reporters excited to cover your product or feature your brand? The post Show off your creative press event strategy appeared first on PR Daily. Enter PR Daily’s 2019 Media Relations Awards and tell us. The final deadline is April 3. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

5 tips to ignite creativity

PR Daily

Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. RELATED: Craft engaging stories that inspire audiences, build brand loyalty and more. ]. All writers struggle to consistently generate creativity, inspiration and fresh content ideas. Instead of waiting until your muse arrives, kick-start the creative process by taking advantage of the story components around you.

A Holiday Guide to Gear That Can Improve Your Creative Content

PRSay

But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. Adobe Creative Cloud. Every year around the holidays, you can find the Adobe Creative Cloud on sale.

5 tips for developing brand creative that resonates with—and appeals to—Gen Z

Agility PR Solutions

If your brand or client is trying to catch the fleeting attention of Generation Z, you’re going to need more than a static, old-school approach with your creative marketing. The post 5 tips for developing brand creative that resonates with—and appeals to—Gen Z appeared first on Agility PR Solutions.

3 essential insights for creative PR campaigns during the COVID crisis

Agility PR Solutions

As a result, brands are struggling to communicate during […]. The post 3 essential insights for creative PR campaigns during the COVID crisis appeared first on Agility PR Solutions. The ongoing COVID-19 pandemic has completely turned how we do business upside down.

7 ways to reignite your creative spark

PR Daily

When the creative juices have clogged, it can seem like they will never flow again. PR pros and marketers know the horrors of creative slumps, of struggling to meet deadlines in a world where maintaining an innovative and imaginative edge has never been more vital. The demand for effective and creative visual marketing is at an all-time high, and we’ve seen some pretty inspirational video campaigns from some well known brands over the last year or so.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution.

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