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Brand visuals get supercharged by AI: Optimized multimedia boosts engagement, saves resources, and offers sustainability gains

Agility PR Solutions

New research from image and […] The post Brand visuals get supercharged by AI: Optimized multimedia boosts engagement, saves resources, and offers sustainability gains appeared first on Agility PR Solutions.

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Top 7 Communication Resources

Critical Mention

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Though there are many wonderful resources out there, we’ve chosen to share a few of our favorites that we think could help you communicate throughout every phase in this unforeseen time.

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State of visual media: Demand for better online visual experiences stretching brand resources

Agility PR Solutions

As the visual economy matures, a new report from digital experiences firm Cloudinary investigates the ways more than 375 leading brands across 13 vertical industries harness visual media to deliver engaging online experiences at every digital touchpoint.

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Employees as brand evangelists—how to tap this huge resource

Agility PR Solutions

Next to customers who rave about a brand to their friends and family and influencers with loyal followers, employees who are evangelists for a brand they work for can be most effective and credible. The post Employees as brand evangelists—how to tap this huge resource appeared first on Agility PR Solutions.

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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

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10 Free Content Marketing Resources You Need to Bookmark

Contently - Strategy

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Which resources can you really trust? To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources.

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Why Message Optimization is Key to Brand Success

Onclusive

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

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