PR Fuel

OCTOBER 8, 2022

Press releases are, of course, the perfect way to inform the public. They give tech companies complete control over the message and allow them to portray their brands in as significant of a light as possible. Getting this news out to local publishers could very well result in feature stories in magazines, newspapers, and the like.

Industry 102

Industry Company Real Estate Tourism 102

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2018

Of course, customers squawked, and media had fun poking fun at the chain with endless poultry jokes and mocking tweets. Then, over the weekend, KFC cooked up a masterful ad that ran in two UK daily newspapers. First, when is the last time you saw a major brand scramble its own logo?

Crisis 189

Crisis Reputation Newspapers Creativity 189

ImPRessions - Crenshaw Communications

MAY 7, 2021

In Stone’s words, “It’s a tale that involves a scheming Hollywood manager, desperate tabloid newspaper editors, and spurious claims of political intrigue and international espionage. Bezos didn’t need to disparage media as Trump did; after all, he owns one of the most prestigious newspapers in the world.

Newspapers 296

Newspapers Media Relations Reputation Interviews 296

Prohibition

APRIL 3, 2024

The more traditional methods such as TV, radio, newspapers don’t have that guarantee that social media ads do – it is not as clear as to who you will reach. This is done through you, the advertiser, building the audience to reach with the ads, which gives you a guarantee that your ad is going to be in front of who you want it to be.

Social Media 62

Social Media Advertising Advertising Marketing 62

Doctor Spin

MARCH 1, 2024

Here we go: Find Public Relations Entry-Level Jobs Spin Academy | Online PR Courses Find Public Relations Entry-Level Jobs If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds. I would try to make direct contact with organisations that have PR functions.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! Think about how you get information these days. Did you hear that interview on the radio or on a podcast?

Print 78

Print Newspapers Media Skype 78

Maxim Behar

FEBRUARY 18, 2024

Thirty-five years ago, I was among the founders of a beautiful newspaper in Bulgaria - the "Standart" newspaper, which still exists today, and I read it with pleasure. The memories are distant, of course, but I remember waiting. Many people have done it, of course, millions of people, but we want to live with American families.

Newspapers 59

Newspapers Travel Course Meeting 59

PR in High Definition

OCTOBER 30, 2023

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. However, social media platforms are now the town square. This is the same in business.

Reputation 62

Reputation Fashion Newspapers Local 62

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Personalize Your Brand. Plus, NESTEA literally puts a face to their brand name with a celebrity partnership and images that illustrate the theme of cool, fun, simple.

Infographics 283

Infographics Consumer Video Examples 283

Mindful Marketing

AUGUST 5, 2023

” – Digiday “It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. .” ” – Digiday “It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs.

Twitter 100

Twitter Consumer Newspapers Social Media 100

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. According to recent studies , it’s been proven that consumers feel more loyalty to brands that make a positive social impact.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Flatiron Communications

NOVEMBER 7, 2015

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. I had a chance to talk with executives from a couple of the more digitally evolved brands.

Newspapers 28

Newspapers Film Journalism Web 28

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign!

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. What do you think is the biggest PR challenge facing brands today? How do you help brands create communication that inspires action? How can brands keep up?

Enterprise 227

Enterprise Agency Radio Fashion 227

ImPRessions - Crenshaw Communications

AUGUST 2, 2016

“Horses for courses.” Interviews with newspapers and business pubs were more of a challenge, yet these reporters often demand to speak to a senior exec. Sometimes the most genuine brand spokespeople aren’t spokespeople at all, but authentic fans who can represent it in a very positive way. Our advice here?

Trade Shows 120

Trade Shows Interviews B2C Training 120

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. I can compare it with my favorite Seychelles, of course, who have a visa-free regime for everyone, for the whole world, up to 90 days.

Tourism 52

Tourism Hotels Brand Branding 52

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. Of course, the small kitchen space that I had was a rented one from a friend of mine who resided at a place very close to the place I was living. I was a great risk.

B2B 52

B2B Communications Media Newspapers 52

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

PR Fuel

NOVEMBER 11, 2021

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve. Top marketers go out of their way to generate as much brand awareness as possible. Target Audience.

Advertising 96

Advertising Advertising Writing Product Launch 96

5W PR

JULY 11, 2018

It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. KFC is a fun and carefree brand with a great attitude towards marketing stunts. The IHOP name change began as a mysterious campaign where the company asked customers to guess why the brand would change its name to “IHOB.”

Measurement 149

Measurement Education Social Media Film 149

Cision

JUNE 29, 2016

Ed Chambliss, president of Phelps, says all brands should use analytics to help guide their actions. And considering that the goal of strategy is to affect change, analytics can validate (or invalidate) what we think is the best course of action. What are some of the biggest mistakes brands make with analytics?

Analytics 215

Analytics Measurement Big Data Data 215

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

AUGUST 3, 2016

If you don’t know who your audience is or what they care about, you won’t be able to see how your brand fits into their lives. What do you see as the biggest communication challenges facing brands today? There is an ever-widening array of channels that brands need to communicate through. How can they overcome them?

System 120

System Newspapers Technology Brand 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Of course, most PR isn’t propaganda, and government work – even disinformation campaigns – presumably serve a higher purpose. PR pros do this anyway, of course, but for any of us, now is not the time to let our newspaper subscription lapse, or to cut back on your digital content subscriptions.

Publicity 120

Publicity Storytelling Journalism Viral 120

Melissa Agnes

AUGUST 28, 2014

The topic of my course is social media for crisis and emergency management, which of course includes social media’s role in crisis preparedness and crisis prevention. To do so on behalf of the RCSI Bahrain – which, as you know, is a great strategy for developing credibility, trust and brand awareness.

Healthcare 238

Healthcare Social Media Media Case Study 238

PR Insiders

AUGUST 26, 2021

Assisting the media is also a great way to help yourself when you’re trying to promote your personal or business brand. Breaking news, of course, happens whenever it happens. At News & Experts, we’ve had great success providing the media with content that is written like a newspaper article. CISION-State of the Media Report.

Survey 78

Survey Pitching Newspapers Software 78

Cision

JULY 27, 2016

Data and information give us valuable insight about our brands. Consider what the world was like when television commercials and newspaper advertisements were the marketing tools du jour. Use it to make smart decisions about where to chart your course next. What the Data Tells You. Images via Pixabay: 1 , 2 , 3.

Marketing 120

Marketing Analytics How To Instagram 120

PR Fuel

JANUARY 17, 2022

Press releases lend authenticity to your brand, helping you build a loyal customer following over time. Of course, these challenges aren’t an issue when you’re working with a professional PR writing service. Your press releases can make a huge impact on your branding strategy, but only if these releases reach your intended audience.

Radio 99

Radio Local Writing Newspapers 99

Rock the Status Quo

FEBRUARY 17, 2016

Not only are they breaking their brand promise (very bad for trust and reputation!), we expect dozens of pickups on newspapers that aren’t even relevant to our local news – does a small business in Phoenix care about the Boston Globe? Of course it did!! but they’re stealing our money and getting away with it.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

Not only are they breaking their brand promise (very bad for trust and reputation!), we expect dozens of pickups on newspapers that aren’t even relevant to our local news – does a small business in Phoenix care about the Boston Globe? Of course it did!! but they’re stealing our money and getting away with it.

Engineering 100

Engineering Newspapers Google Banking 100

Maxim Behar

JULY 2, 2023

In 1992 I founded the first Bulgarian private daily newspaper as editor-in-chief, but 3 years later I decided to move to another business on my own. We have them in Bulgaria, you have them in India, of course. Of course, for many reasons. So, c’mon, of course it’s a revolution.

Ethics 52

Ethics Internal International Course 52

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. ” Run an ad in a newspaper and it needs to be labeled as an ad. Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. Industry or Workplace Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170