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Social Media Plays an Important Role in Public Relations

Ronn Torossian

Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn’t get lost in the stack of newspapers on the consumer’s doorstep. However, those days are long gone, and right now, things are quite different.

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4 types of brand collaborations that supercharge sales—and overlooked PR tips

Agility PR Solutions

From the ad inserts that you find in your morning newspaper to eCommerce giants who work with another brand to create a product, all of these are partnerships. With the right partnership, everything falls into place to provide value for all stakeholders, including the customer.

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Media trends—which newspapers do readers trust most?

Agility PR Solutions

A new study measuring “trust” among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research. The post Media trends—which newspapers do readers trust most? appeared first on Agility PR Solutions.

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How to boost your plumbing brand through media

Axia PR

Gaining free media exposure through coverage by local newspapers, TV, radio, and online outlets can massively pay off for plumbing companies. Earned media hits raise brand credibility, expand public awareness, and often drive lead generation more effectively than paid ads alone.

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Newspapers remain a political campaigning tool: question everything you read

Stephen Waddington

Newspapers are about as useful as campaign leaflets as a form of electoral scrutiny. Yet many news brands have held their position online as part of a new digital media ecosystem. Media oligarchy The right-wing newspapers in the UK are controlled by a small number of people. The Sun’s readership has declined from more than 3.5

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5 Benefits of Media Relations

Landis PR

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Showcasing your brand What you say and how you say it can support your brand personality. Is your brand quirky, fun and irreverent? Is your brand serious and scholarly?

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Media Mentions Guide: How to Track Media Mentions Effectively

Prowly

A media mention is the use of a brand name or keyword that you’re tracking. A mention can occur in various mediums, like print newspapers, online news websites, magazines, and blog posts.

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