Melissa Agnes

MARCH 1, 2016

Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members. Embedding the right corporate culture for successful crisis management. Simple next steps to take.

Crisis Management 154

Crisis Management Corporate Crisis Training 154

ImPRessions - Crenshaw Communications

JUNE 20, 2023

They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. It’s not surprising that marketers and brands are eager to connect with celebrity creators and those who are rising stars.

Creativity 156

Creativity Meeting Advertising Advertising 156

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. ” Oh boy. Millions of impressions.

Social Media 179

Social Media Viral Company Education 179

ImPRessions - Crenshaw Communications

JULY 5, 2017

Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? It’s like the joke among PR and ad agencies that every client wants a viral video.

Brand 136

Brand Branding Comparison Storytelling 136

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. Photo by Andrew D.

Corporate 100

Corporate Crisis Management Crisis Government 100

ImPRessions - Crenshaw Communications

MARCH 8, 2023

In public relations , the goal is often to generate news that tells a positive story about a business or brand. For most corporations, it’s best not to drag out such plans. After Thorleifsson’s tweet went viral, Musk queried him about his work responsibilities. But sometimes, good companies have to share bad news.

Employee 182

Employee Viral Twitter Corporate 182

Sword and the Script

APRIL 30, 2024

I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). And in turn, that tells us about how advertising works: it mainly works by building and refreshing memory links to the brand. And was feeling a little embarrassed it took me so long to do my due diligence.

B2B 78

B2B Marketing Advertising Advertising 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

JUNE 26, 2019

It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. To manage a corporate transition. Many lack the time or commitment to deal with media.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Bodega’s botched branding.

Corporate 149

Corporate Viral Community Crisis 149

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

Landis PR

JANUARY 8, 2024

Apparently, he also had to dispose of the platform’s most valued, and valuable asset, its brand name. Corporations have paid untold millions to branding and marketing gurus to achieve a fraction of this success. It’s worth noting that Coke is not a verb nor an adjective, just a noun.)

Film 59

Film Twitter Viral Social Media 59

5W PR

JULY 7, 2021

This helps generate positive brand awareness and grow the company itself. Although big brands and corporations can afford to collaborate with professional PR agencies and have tailored campaigns, startups don’t usually have the budget to do the same. However, they can learn from others’ campaigns. Goals and Pitches.

Publicity 88

Publicity Pitching Product Launch Viral 88

NewsWhip

JULY 15, 2021

Since the way those manifest every year is different, the team at PepsiCo has begun to look at macro trends and some of the sub-trends within them to identify brand passion points. It’s easy to want to jump on every trend, but Powell emphasizes the importance of staying within territories that work for your brand. “[If

Creativity 78

Creativity Data Trends Analytics 78

PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. We are living in a time when brand loyalty is fleeting at best and customers don’t hesitate to put companies in an unflattering spotlight. Build the camaraderie needed to face crises.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Sword and the Script

DECEMBER 9, 2014

Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening. The problem, the article alleges, marketers don’t have access to this data because they can’t see it and concludes with a pitch for branded URLs as a solution.

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Viral Marketing Web Case Study 115

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Unveiling surprising facts or data can also make your online PR content go viral. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 120

Content Marketing Marketing Viral Study 120

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Prepare in advance.

Social Media 117

Social Media Conference Media Corporate 117

Communications Conversations

JANUARY 14, 2021

On the other hand… It’s not at all obvious, right now, how brands would participate. Maybe it will be like LinkedIn where company leaders participate vs. a “corporate account.” ” This seems to be up in the air right now–I haven’t seen any “brands” out there.

YouTube 109

YouTube Viral SEO B2B 109

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Order Crisis Ready for you and your team at the link above.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Mindful Marketing

DECEMBER 18, 2022

.” Unfortunately, that’s the image that many people now associate with the luxury brand Balenciaga. ” Severe backlash against the brand has included stinging social media posts and celebrity condemnations. To achieve such recognition, some advertisers feel needs to test social norms and push moral envelopes.

Advertising 87

Advertising Advertising Ethics Fashion 87

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Mindful Marketing

OCTOBER 17, 2020

However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR. The firm first did it’s homework and found that Apodaca wasn’t simply someone aiming for internet fame or a corporate payday.

Consumer 68

Consumer Viral Video Social Media 68

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

The Stalwart Blog

DECEMBER 20, 2017

While I can’t pass myself off as a betting man (anyone who knows me will tell you I lack any kind of poker face), I believe these will rank among the top three: Sexual Harassment Scandals Will Deluge Corporate America. These events should be centered on performing “random acts of kindness” that don’t appear overly scripted.

Company 114

Company Viral Travel Corporate 114

Cision

JUNE 3, 2015

It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. I’m not talking about who you hire, or what lines of business your decide to chase down; I am focused solely on how you build and protect your brand during peacetime.

Crisis 120

Crisis Construction Viral Reputation 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Emotions layered with happiness make up the majority of top drivers of viral content. We admire brands that leverage good opportunities into great ones. Lyft co-founder and president Jon Zimmer has refused to chide Travis Kalanick or outwardly engage in schadenfreude, staying true to his brand’s personality.

Airlines 147

Airlines Insurance Insurance Viral 147

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Managing and maintaining your online brand is a necessity for everyone. The problem may not be with your brand.

Reputation 118

Reputation Google Crisis Management Engineering 118

Cision

FEBRUARY 22, 2016

While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication. Practical Value.

Writing 144

Writing Study Viral Consumer 144

PRSay

FEBRUARY 21, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. The power of brand is front and center, with athletes as influencers, influencers as fans and the media creating a news feed.

Sports 94

Sports Communications Viral Fashion 94

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

And as smart marketers know, an affectionate nickname is branding gold. A brand nickname is like a viral video. In both cases, the corporation was trying to dictate the change, rather than responding to something that happened organically. In my view, it’s an awkward name that violates two unwritten rules of branding.

How To 101

How To Viral Advertising Advertising 101

PRSay

APRIL 6, 2018

Viral videos. Brand misjudgments. Corporate malfeasance. Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development. United Airlines.

Crisis Management 123

Crisis Management Crisis Airlines Viral 123

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites.

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Examples Transportation Media Tourism 130