Melissa Agnes

FEBRUARY 2, 2016

What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization? Embed strong issues management into your corporate culture.

Corporate 167

Corporate Airlines Employee Training 167

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. Overall, Ocean Spray did a lot well here.

Social Media 179

Social Media Viral Company Education 179

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Corporate activism drives brand positioning Increasingly, companies are realizing that standing for something can have significant implications for their brand. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

Creativity 156

Creativity Meeting Advertising Advertising 156

PRSay

MARCH 26, 2024

The platform’s user base increased during the pandemic years and continues to help shape viral trends and social causes today. In 2019, Chipotle’s #GuacDance campaign was an early viral success on TikTok. Corporations such as Microsoft and Walmart have also shown interest in acquiring the platform.

Strategy 86

Strategy Viral Social Media YouTube 86

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher.

Crisis 176

Crisis Viral Brand Branding 176

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. When Swift swallowed a bug onstage, the memorable concert moment went viral because it was so relatable and because of how she handled it. Let’s face it.

Leadership 177

Leadership Storytelling Viral Banking 177

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. Photo by Andrew D.

Corporate 81

Corporate Crisis Management Crisis Government 81

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Major organizations can be shaken by a careless tweet or a viral customer complaint. Focusing Inward. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

MARCH 8, 2023

For most corporations, it’s best not to drag out such plans. After Thorleifsson’s tweet went viral, Musk queried him about his work responsibilities. They resulted in a resolution of the investor feud and a quick rise in the stock price. The goal is to refocus employees and stabilize morale.

Employee 182

Employee Viral Twitter Corporate 182

The Proactive Report

NOVEMBER 1, 2022

A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. There are many instances of corporations falling short with their communications. The way that we transfer ideas to others is via communication.

Communications 130

Communications Social Media Employee Crisis 130

NewsWhip

SEPTEMBER 14, 2023

We see an example of this every Thanksgiving with a story about a grandmother accidentally inviting a stranger to dinner , which goes viral each year because they’ve kept their tradition alive. All in all, not a great month for Nike’s reputation.

Brand 78

Brand Branding Viral Apparel 78

Communications Conversations

JANUARY 5, 2021

You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. It was a response to Rep. Josh Hawley from Missouri around his stance on voting against the Electoral College. for your insulting condescension.

Government 74

Government Social Media Viral Guidelines 74

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Here’s a link to the GUINNESS WORLD RECORDS services for brands and corporations: [link].

Viral 88

Viral Marketing Guidelines Local 88

ImPRessions - Crenshaw Communications

JUNE 26, 2019

It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. The right communications strategy can credibly convey a B2B brand’s cultural and societal values; ethics as an employer and corporate citizen; and brand purpose beyond sales and profits.

B2B 170

B2B Brand Branding Education 170

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. I won’t lie.

Crisis 249

Crisis Crisis Management Viral How To 249

NewsWhip

DECEMBER 22, 2021

Before diving into the report’s content, Quigley and Nicholson introduced a poll to quickly test the audience’s ability to identify a viral story, offering four headlines to choose from, one of which had over 3 million engagements in 2021. “65% Q3 Athletes and corporate sponsors.

Sports 148

Sports Viral Corporate Analysis 148

Sword and the Script

APRIL 2, 2024

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He The quality of queries changed too as the web evolved.

Reddit 174

Reddit Software B2B Technology 174

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. In his current role as senior manager for global corporate communications at Hansen Technologies, he oversees external, executive and internal communications for the software firm.

Crisis 152

Crisis Exercises Crisis Communications Reputation 152

MaccaPR

JANUARY 8, 2021

Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do. asked Arik. “My

Social Media 62

Social Media Trends Marketing Viral 62

Landis PR

JANUARY 8, 2024

Corporations have paid untold millions to branding and marketing gurus to achieve a fraction of this success. You can’t buy that kind of product placement, folks… Barbenheimer By Liza Batallones What started as a viral trend turned into a public relations win for two vastly different movies.

Film 59

Film Twitter Viral Social Media 59

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

Sword and the Script

DECEMBER 9, 2014

Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening. Social Media social media marketing social sharing viral marketing'

Viral 115

Viral Marketing Web Case Study 115

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

PR for Anyone

JANUARY 30, 2024

Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view. Dismantling Ageism At the intersection of ageism and sexism, women are disproportionately affected in both corporate and general settings. In fact, they often exhibit greater loyalty which results in less turnover for companies.

Technology 130

Technology Study Social Media Resources 130

PRSay

MARCH 11, 2019

” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics. According to thecompany10, “Who can say exactly why a video or story goes viral? Here are three main takeaways from their report: 1.

Trends 150

Trends Communications Employee Enterprise 150

5W PR

JULY 7, 2021

Although big brands and corporations can afford to collaborate with professional PR agencies and have tailored campaigns, startups don’t usually have the budget to do the same. At its core, public relations is the best way for startups to develop mutually beneficial relationships both with journalists and with the target audience.

Publicity 88

Publicity Pitching Product Launch Viral 88

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Preparing and addressing a corporate crisis is no fun.

Crisis 74

Crisis Airlines Viral Corporate 74

Communications Conversations

APRIL 12, 2019

But, at the same time, I continue to hear and see people ramming corporate messages into content ideas that simply don’t need it. But, it’s our jobs to push back on our corporate leader partners. It’s our job to say, “maybe we don’t need another corporate message here.” Many times.

Corporate 79

Corporate Storytelling Video Viral 79

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

The Viral Customer Complaint. Those viral customer complaints are almost quaint in light of today’s environment. The good news is that “viral” customer service works both ways. Prompt notification and transparent communications to all affected audiences are critical elements here.

Reputation 130

Reputation Viral Employee Customer Service 130

Sword and the Script

FEBRUARY 15, 2022

At the time, the data showed large corporate clients were shifting money away from the biggest law firms – their traditional source of legal advice – to smaller (but not small) law firms. The story went viral in our market niche. Social proof was at work here too.

Company 95

Company Marketing B2B Software 95

Business Wire

OCTOBER 30, 2017

Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality. Once your holiday season is over it will be time to measure the success of your work.

Infographics 154

Infographics Travel Product Launch Video 154

Prohibition

AUGUST 4, 2023

On TikTok and Instagram, viral challenges and trending topics can catapult content to a broader audience. On TikTok in particular, more consumer-focused brands have a fantastic opportunity to appear less corporate and more engaged with their audience. Failing to adapt and staying stagnant can lead to a decline in relevance.

Social Media 118

Social Media Video Marketing Media 118

The Stalwart Blog

DECEMBER 20, 2017

While I can’t pass myself off as a betting man (anyone who knows me will tell you I lack any kind of poker face), I believe these will rank among the top three: Sexual Harassment Scandals Will Deluge Corporate America. These events should be centered on performing “random acts of kindness” that don’t appear overly scripted.

Company 114

Company Viral Travel Corporate 114

NewsWhip

JULY 15, 2021

We live in a time of seemingly constant crisis, and Powell spoke to how NewsWhip is helping with PepsiCo’s corporate social responsibility. If there’s something that mentions the company and is going viral, PepsiCo will work with community managers and copywriters to see if this is an opportunity to engage, respond, or retweet.

Creativity 78

Creativity Data Trends Analytics 78