Landis PR

APRIL 29, 2024

Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices. It is not advisable to have an employee of a communications firm present in the interview situation. For instance Google and Microsoft both have large data centers in Finland.

Radio 64

Radio Pinterest Television Government 64

Stern + Associates

JULY 27, 2023

Of course, having corporate values is a good part of your brand – but only when tied to action. Neither publicly pivoting away from sustainability nor going silent will be adequate, especially as much of the rest of the world has not seen the anti-ESG surge that we’ve seen in the United States.

Communications 86

Communications Corporate Government Energy 86

Prohibition

NOVEMBER 17, 2021

We headed into the Autumn/Winter months full steam ahead here at Prohibition with everything on our agenda including awards, welcoming new clients, video and photography shoots up and down the country and announcing our employee of the quarter! Our employee of the quarter: Last month saw us announce our latest employee of the quarter.

Employee 62

Employee Instagram Energy Video 62

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. What are some of the biggest PR challenges healthcare brands face?

Healthcare 266

Healthcare Analytics Agency Trends 266

PRSay

OCTOBER 22, 2019

We need to ask ourselves these questions: What are the impacts on brands? How are they consumed and by who? If we, as communicators, stop providing ‘trust energy’ into our companies, it drops suddenly,” he said, likening trust to a helicopter — rather than an airplane — requiring constant work to stay aloft. Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Don’t neglect references.

Energy 136

Energy Agency B2B Leadership 136

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Click here activate employees on social and facilitate word-of-mouth. Extraverts get their energy from interaction with people and the external world.

Energy 120

Energy Viral Storytelling Community 120

Communications Conversations

DECEMBER 7, 2021

Most brands, I would argue, rarely or never perform these types of audits. And, they take time and energy away from teams that are already stretched to the max. I don’t see this one all that often–but this is the approach I believe more brands should adopt. Is the branding consistent? You’re not alone.

Social Media 104

Social Media Media LinkedIn Facebook 104

Solo PR Pro

AUGUST 31, 2021

Over the last decade since opening up shop, Meredith has moved her headquarters to New York, partnered with several large agencies and had the opportunity to work on major campaigns for brands like Toyota, Coca-Cola and the National Black MBA Association as well as some startups in the real estate and tech spaces.

Meeting 98

Meeting Real Estate Energy Agency 98

Mindful Marketing

MAY 8, 2021

GlaxoSmithKline (GSK), maker of Excedrin , one of the world’s best-known pain management products, recently decided to target video gamers , a cohort whose long hours of intent focus on video screens often create the condition the brand is built to cure—headaches. It’s not surprising that gamers are susceptible to headaches.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

Beyond PR

JULY 28, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. Consider that you take the temperature of your brand based on last quarter’s results. Talk to Customers & Employees. Sales are up.

Employee 80

Employee Journalism Data Technology 80

Sword and the Script

JANUARY 25, 2020

Today, employees were happy, customers were plentiful, and earnings followed suit. It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. Somehow, by grit and will, the founders and executive team had pulled the company through.

Storytelling 118

Storytelling Examples B2B Chemicals 118

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Bounce rate.

Marketing 52

Marketing Technology Internal International 52

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR in High Definition

SEPTEMBER 26, 2018

Our clients are similarly under enormous pressure, many have very broad marketing remits and ‘catch-all’ job specs, reminding me more of Dash, zipping from bigger brand-focused campaigns to marketing content, to events, lead gen and beyond, and there’s a constantly growing list of marketing disciplines and deliverables too.

Energy 48

Energy Course Creativity Web 48

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

Communications Conversations

AUGUST 21, 2018

I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations. We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores.

Sports 113

Sports Retail Local Report 113

PR in High Definition

APRIL 23, 2020

The Facebook and Cambridge Analytica scandal, monopolisation by Amazon, links between Huawei and the Chinese government – these are just a few examples of the many major news stories from the past half-decade that have affected business and consumer sentiment. The remote working debate has been settled. The genie is out of the bottle now.

Government 77

Government Technology Conference Energy 77

PR 20/20

MAY 12, 2016

Turn to agencies with demonstrated track records of success, starting with their own brands. Evaluate the strength of their website, the power of their staff’s personal brands, the value and frequency of content on their blog, and their reach and engagement in social networks. An agency cannot make your business or brand remarkable.

Agency 40

Agency Marketing Financial System 40

5W PR

MAY 17, 2022

However, many consumers have started demanding more visual content from the businesses that they interact with. Ford has started focusing on more sustainability, which is why the brand decided to commit to $22 billion for vehicle electrification efforts, so the company can achieve carbon neutrality in the next three decades.

Strategy 88

Strategy Content Marketing Employee Google 88

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). I, on the, I think it was 12 brands that basically own Google search. That’s a good question.

Internal 118

Internal International Insurance Insurance 118

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Making the most of your effort and energy. Scale is a strange thing, isn’t it. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Making the most of your effort and energy. Scale is a strange thing, isn’t it. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. Communicating Your Brand to Diverse Audiences.

Leadership 62

Leadership Policies Engineering Technology 62

MaccaPR

JULY 10, 2014

You can begin with Air New Zealand’s " Nothing to Hide " TV spot, which used body painted, nearly-nude employees to suggest its flight staff would be utterly transparent with travelers. Southwest Airlines’ Employee-Generated Video. For example, check out nine case studies of humor in travel marketing : 1.

Travel 89

Travel Airlines Hotels Marketing 89

5W PR

NOVEMBER 2, 2016

Here are just a few ways using PR attracts consumers. Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. Part of the current struggle for many companies is humanizing their brand. Attract attention.

Publicity 87

Publicity Case Study Infographics Energy 87

PR Fuel

NOVEMBER 28, 2020

saw an estimated 88,000 employees in 2019 — a number that only continues to fall as media outlets across the country grapple with declining readership and pandemic-related budget cuts. Read on about how this easy tool can transform your brand’s marketing strategy. Newsrooms in the U.S. million businesses nationwide. Newspapers?

Media 52

Media Newspapers Pitching Blogging 52

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Brands spend large sums of money on content marketing. Money affects everyone.

Financial 111

Financial Industry Report Insurance 111

PR 20/20

NOVEMBER 29, 2018

The vast majority of brands we talk to at Marketing Artificial Intelligence Institute (MAII) fall into the Passives group, with some easing into the Experimenters category. How a Fitness Brand Used AI to Boost Leads by 218%. Consider how AI can make your brand more human. Train your team and explore AI together.

Marketing 47

Marketing Technology Training Privacy 47

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

ZudePR

JUNE 6, 2016

When I get involved in a project, I analyse the people I will be dealing with and try to assess the true cost of getting involved which includes the extra time and energy that disorganised people can drain from you. They are not only difficult to avoid they can consume significant time. He is also President of the CIPR.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Now is the time to improve your workflow. Twitter paid amplification?

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. More recently, I focus time and energy in a curatorial role primarily for the blog’s Twitter account in addition to my own. Mindfulness regarding time and energy. More generally, I would never disclose something that undermined trust.”

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

JULY 12, 2017

The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. So, when should a brand take a stand?

Brand 174

Brand Branding Fashion Advertising 174