Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

ImPRessions - Crenshaw Communications

APRIL 3, 2018

It’s the 1970s, and the mid-level rock band Stillwater is poised to make its Rolling Stone magazine debut. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand.

Tools 170

Tools Government Crisis Public Affairs 170

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer.

Analysis 91

Analysis SEO Guidelines Google 91

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. It might be a TV commercial, a billboard, or a sponsored article in a business magazine. You write and publish whatever content you want on Facebook, Instagram, and Twitter. Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Remote PR Jobs

SEPTEMBER 25, 2023

While it may sound complicated, it’s very simple: They connect brands with audiences. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content.

Technology 100

Technology Publicity Pitching Trade Shows 100

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds.

Interviews 284

Interviews Radio Small Business Pitching 284

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. Consider these seven tips for your brand to have a long-lasting influence on customers: Decide What You’d Like to Accomplish. Collect Market Data.

Creativity 111

Creativity Data Measurement Product Launch 111

Critical Mention

DECEMBER 13, 2019

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. All businesses should have the ability to track sentiment analysis to see if their brand is receiving positive, neutral or negative mentions. Analyze Your Brand Publicity Values. SCHEDULE A DEMO.

Analysis 105

Analysis Comparison Reputation Radio 105

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. I’ve always been an avid consumer of journalism and loved writing. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

Reputation Us

APRIL 17, 2019

In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. Custom Publishing as an editor on NYSE Magazine , published for the New York Stock Exchange, and on Currencies, for Charter One Bank.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 12) “Write for businesses.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 148

Employee Print Writing Survey 148

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Better yet, by connecting directly with their target audience, brands can use digital PR to clarify their focus and spread news faster than they have ever done before.

Digital PR 76

Digital PR Print Construction Television 76

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). What inspired you to write the book? Ann: Oh boy. How much time do we have…?

Interviews 104

Interviews Content Marketing Writing Journalism 104

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Is the person writing someone with experience in the topic? But your time is better spent writing better content.

How To 71

How To SEO Google Examples 71

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Mark My Words

NOVEMBER 25, 2020

Writing in his new book, ‘Meghan Misunderstood’, he explained how the future Duchess coined a nickname for herself as a teenager at a summer drama camp, which would become associated with her as an adult. She’s very familiar with magazines and social media and PR — she prides herself in the knowledge she has.” link] .

Fashion 60

Fashion Reputation Report Meeting 60

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. Staying consistent in the media is key.

Journalism 78

Journalism Social Media Radio Fashion 78

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

AUGUST 25, 2015

First, you can read blog posts, magazine articles, and books or take webinars online to learn how to maximize your social media presence. It’s not rocket science, and if you’re willing to put in the time, you likely can learn a lot that will benefit your brand. Second, you might just need a nudge in the right direction. What’s My Goal?

Social Media 120

Social Media Media Internal International 120

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

APRIL 21, 2017

In public relations , sometimes the stars align and a story just writes itself. The provocative mix is definitely food for thought for anyone responsible for brand reputation. The Fox News brand has taken some major reputation hits even before the departure of Roger Ailes last summer.

Airlines 136

Airlines Comparison Facebook Video 136

PR Fuel

SEPTEMBER 18, 2018

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. Otherwise, what the heck are you writing about? You must always focus on finding a creative news angle. Just don’t do it!

Writing 118

Writing Newspapers Report Data 118

Victorious PR

FEBRUARY 22, 2023

There’s a lot of pressure when the success of your company is dependent upon your strategic direction, and you may wonder if you’re making the right call when you have to forgo things like branding or public relations because that money needs to go elsewhere. Inman, LA Weekly, NY Weekly, and many more. How do we do this?

Real Estate 52

Real Estate Course Pitching Education 52

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — is beyond me.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). What inspired you to write the book? Ann: Oh boy. How much time do we have…?

Interviews 60

Interviews Content Marketing Writing Journalism 60

Cision

MARCH 31, 2017

And two, to evolve a legendary brand in the digital age, keeping it relevant for a well-connected audience and introducing it to a whole new one. Jane Pauley anchored it, and the team won an Emmy for Best News Magazine Report of 2001. That’s how we keep our brand relevant, and it’s why we’re the #1 entertainment news site.

Television 120

Television Social Media Sports Travel 120

Victorious PR

FEBRUARY 22, 2023

We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. And I have become the authoritative brand in my space.

Publicity 52

Publicity Video Pitching Google 52

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Another research tool as valuable as Cision and Muck Rack is LinkedIn. Twitter A journalist’s. clippings.me.

How To 121

How To YouTube Pitching LinkedIn 121

Public Relations Sydney

JULY 20, 2014

She used this System to grow her own personal brand from a relative unknown to an industry expert, speaking all over the globe, being featured in hundreds of magazines, newspapers and even TV and attracting big name clients, all within just two years. Catriona shows us HOW to write good copy and media releases, step by step.

Social Media 53

Social Media Brand Branding How To 53

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. Before you compose your questionnaire, determine what you want the survey to accomplish, what data is most meaningful to your brand, and what would interest relevant media. But how do you ensure the success of a given survey? Always begin at the end. .

Survey 136

Survey How To Construction Data 136

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. The advantages of press releases.

Infographics 160

Infographics Data Blogging Mobile 160

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. With the evolution of PR, there has been a fundamental shift in how organizations engage with their audiences.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

PR Breakfast Club

MAY 12, 2014

But these kinds of mistakes are only going to become more commonplace as spirits brands fight for customers and reputable organizations, like the American Chemical Society, continue to publish legitimate health studies on alcohol. His work regularly appears in Whisky Advocate, Whisky Magazine and Caviar Affair.

Chemicals 50

Chemicals Pitching Study Journalism 50