Top Ways to Improve Brand Reputations

Critical Mention

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience.

Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

PR Expanded

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. Should I align my work and brand with someone I had never met before, and I’m only first learning about his story?

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How and why you should be measuring reputation in 2020

PR Daily

This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees. Yet they seldom describe the mechanisms that brand managers can use to benchmark and track reputation.

How brand journalism boosts U. of Alberta’s visibility—and reputation

PR Daily

Look no further than the University of Alberta’s brand journalism site, folio , which hosts and posts robust reporting on a tantalizing array of topics related to science, tech, business, research and wellness. What’s next for U of A’s brand journalism efforts? Brand Journalism

Weekly Roundup: Reputation

Waxing UnLyrical

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. Social Silo Mentality: Is your online reputation suffering? Is Online Reputation Management Dead?

5 Ways to Improve your Online Reputation

Critical Mention

Therefore, your prospective clients are likely to conduct online searches to learn more about your brand. With that said, your online presence plays an incredible role in your organization’s reputation. Maintaining a successful online reputation can boost credibility and increase sales.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Why you should care: Your front-line employees are often the first (and sometimes the only) interaction consumers make with your organization, so it’s important to find and retain top talent that can deliver your mission and boost your brand image. Only 7% write press releases.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. 2 on the list of brand attributes that lead to purchase—and consumer loyalty: Image courtesy of Edelman.

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How to Create a Personal Brand During COVID-19

B2B PR Sense

When laying out your strategy, you probably never thought you'd be creating your personal brand during COVID-19, a global health crisis that caught everybody off guard. Do you continue with your personal branding strategy or do you hit the pause button? Write blogs on LinkedIn.

Brand 201

Weaponization of Reputation

David PR Group

The internet has taken threats to another level as some folks have taken to threatening your reputation as a means to an economic end. We are witnessing the weaponization of reputation. So if you believe the allegations, Avenatti was trying to shake down Nike, but the muscle was not that he would turn-in the swoosh company to legal authorities but rather that he would use his media platform to ruin the reputation of the Nike brand.

Are PR pros right for corporate reputation management?

PR Daily

There’s a big problem with reputation management in corporate America. In most major corporations, no one person is responsible for managing a company’s reputation risk. Often, no one person within PR has full responsibility for corporate reputation management.

How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Write a rock-solid PR plan. Is there a need to build or improve reputation? For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation.

7 tips for writing winning award submissions

PR Daily

Awards can be used to attract new clients; an award from a reputable organization gives a brand instant credibility and allows it to be seen as a leader in its industry. Follow these seven tips to write a winning award submission: 1.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics. Cosmetic brands quietly drop talc from products.

15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand. Modern audiences want to know the person behind the brand.

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Don’t Hire a PR Firm for its Great Reputation

Shift Communications

Or rather, don’t hire a PR firm based solely on a great reputation. While a brand name is a good place to start your search, it doesn’t guarantee success. The biggest factor for an impactful program is the people who’ll be working your business.

Cadbury’s ‘Unity’ bar nets divided opinions, McDonald’s launches anti-harassment training, and Uber grapples with tarnished reputation

PR Daily

Also: Brand managers could face criticism with influencer choices, Cottonelle’s social media contest goes to the dogs, and how Slack is taking over PR pros’ lives. This widens the reach of those “branded” posts beyond just an influencer’s own following.

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

Though brand managers are still assessing risks with social media content during COVID-19, finding ways to tailor your products and services to those staying indoors, coupled with a game or contest, can provide a welcome distraction and increase engagement.

Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Reputation Management.

How to Succeed with Personal Branding on LinkedIn

B2B PR Sense

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success. Write Articles on the Platform.

PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. Write the book on it.

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How brand managers can show authenticity on COVID-19

PR Daily

We asked Dustin York, di director of undergraduate and graduate communications at Maryville University , to share his insights on brand managers that were using the right tone and sharing clear and effective messages. A lot of large brands are doing really well.

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Starbucks allows pro-BLM attire, OKCupid’s profile buttons to support race relations and LGBTQ inclusion, and Band-Aid brand offers new skin tones

PR Daily

Hello, communicators: Johnson & Johnson’s Band-Aid brand announced it’s launching bandages in a range of five shades to better suit diverse skin tones. A post shared by BAND-AID® Brand Bandages (@bandaidbrand) on Jun 10, 2020 at 7:00am PDT.

3 ways PR pros can successfully handle online reputation

PR Daily

With the proliferation of social channels, it’s getting more complicated to manage your online reputation. In a recent interview, Michael Fertik, founder and CEO of Reputation.com, shared his insights on trends in online reputation management, as well as his own strategies for communicating via social media. Related: 10 Steps to Building an Impeccable Professional Reputation. Related: The 7 Essential Steps to Monitoring Your Online Reputation.

How to generate authentic brand advocacy from your employees

PR Daily

Consumers trust personal connections more than brand marketing or promotion. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts.

The Best Online Reputation Management Tactics

TrendKite

Like it or not, anyone can write anything about your brand and share it with the world. And it’s not just reviews, anything from a negative Tweet to a low star rating can impact how people perceive your brand.

How to write alluring content for online audiences

PR Daily

Artful, unique, high-quality online writing is essential to your brand’s visibility. The answer is easy-to-read writing that tells a story. Here are a few tips on writing for an online audience without compromising your voice, code of ethics, artistic standards or mission: 1.

Guidance for adding humor into corporate writing

PR Daily

KFC scored brilliantly in response to its recent supply crisis—and there’s an elite group of flame-throwing social media auteurs who’ve successfully established a cheeky persona—but brand managers who wield humor as a marketing weapon walk dangerous ground. Author and “motivational humorist” Allen Klein chimes in: Never start your writing with a joke, or include a joke, in any corporate communication unless you are illustrating or making a specific point with it. Stay on brand.

How Influencer Fraud Can Damage Your Brand’s Reputation

GroupHigh

Bagging a social media influencer can make or break a business, especially one that is on the cusp of breaking out and just needs that last push from a recognized brand to make good. He writes regularly providing thought leadership on SEO and social media best practices.

Insights from Ragan’s Salary Survey, fashion school makes changes to quell outrage, brands court favor with exclusive items

PR Daily

Wondering how to make your brand stick out in a crowded environment? That’s what brands like McDonald’s have discovered—and perhaps perfected—with some of their latest releases, such as burger-scented candles. Here I am writing about it, right?

SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

The incident is a reminder for brand managers dealing with exuberant fans: Find a way to partner with them, or risk consumer wrath online. Now CEO Masayoshi Son is trying to rebuild the brand’s reputation. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ].

The writings on the wall

Mark My Words

A similar value can be argued for Miliband’s Trews interview which reached out to a marginalised demographic; you don’t have to agree with me, Miliband said to younger voters, but you don’t have to buy into Brand’s apathy either. The shrewd stunts of political history have involved players that have, often out of desperation, staked their reputations in order to gain an upper hand.

Trust in CEOs craters, Bed Bath & Beyond pulls ‘blackface’ jack-o’-lanterns, and Gen Z keys in on brand purpose

PR Daily

FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Related reading: How to bolster your reputation online. SoftBank’s move to save WeWork is taking a toll on its reputation. 5 ways to overcome a reputational crisis.

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Writing, Labels and Cohorts; Words Really Do Matter [UML]

Sword and the Script

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy.

Everything you need to know when writing a media release

Public Relations Sydney

They enable you to create wide spread media coverage, enhance your brand/company’s reputation and/or manage a crisis. The post Everything you need to know when writing a media release appeared first on Public Relations Sydney.

Whole Foods denies writing gay slur on cake, countersues pastor

PR Daily

On Monday, Kaplan Law Firm uploaded a YouTube video that showed Jordan Brown, an openly gay Texas pastor, accusing Whole Foods of writing an offensive word on a cake he had purchased. WholeFoods @JStanleyDesign If only he didn't write it on the cake himself for attention.

Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. Best Practices Featured brand journalism personal brand

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How to Create Your Own Killer Personal Brand in B2B

B2B PR Sense

Anyone without a personal brand in B2B is like a book without a jacket -- it's easy to be forgotten or ignored. Fail to develop and maintain your personal brand and you short-circuit yourself and your career. What Is Personal Branding? Why You Need a Personal Brand in B2B.

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How to Succeed in Personal Branding on Social Media

B2B PR Sense

Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There's no doubt that there's an important place for personal branding on social media. Why You Need a Personal Brand. But business brands no longer cut it.

Look up, don’t look down. Think ‘reputation in the round’

PR in High Definition

If your role is in any way connected to your organisation’s reputation, think… Do you really know the reputation of your organisation? Some people like to guess, but is that the real reputation of your business? If your organisation’s reputation is not as great as some would believe, would you dare flag this to your CEO and suggest changes that could improve it? Reputation goes beyond building awareness and understanding with prospective customers.