ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. The founder should be contributing to the latest industry scholarship by penning insightful white papers , which offer the opportunity to take a well-differentiated point of view on a topic of interest.

Leadership 149

Leadership B2B Tools Conference 149

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. A blog is huge from a brand perspective, yet we neglected it at first and I regret that. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Cision

OCTOBER 27, 2016

Is your brand prepared to adapt? Nathan Friedman, general manager of Citizen Relations, says brands need to constantly be on the lookout for new opportunities for innovation. What do you think are some of the biggest PR challenges facing brands today? What are some of the ways brands need to adapt? Think like a consumer.

Airlines 120

Airlines Travel Consumer Creativity 120

ImPRessions - Crenshaw Communications

JUNE 10, 2016

But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Brand perception audits. In addition to opportunities for media to attend and cover such events, a savvy PR team will package the resulting content for white papers, bylines and other post-event coverage.

Media Relations 120

Media Relations Agency Media Training Training 120

Cision

APRIL 6, 2016

So how can you set your brand apart? In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. What do you think is the biggest challenge facing brands today? Learn top tactics with Cision’s free white paper!

Employee 120

Employee Storytelling Content Marketing Leadership 120

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 177

Facebook Community Advertising Advertising 177

PR Fuel

JULY 16, 2017

White Papers —A white paper is another way to establish your authority on a subject. Unlike an eBook, however, white papers are usually denser as they are used to provide in-depth information. How To Guides also work well when combined for an eBook.

eBook 66

eBook Video YouTube SEO 66

Cision

NOVEMBER 3, 2016

Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience.

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

Cision

MARCH 17, 2016

So how do you know what the right strategy is for your brand? Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. Learn how with Cision’s free white paper! What constitutes a successful brand communication strategy?

Employee 120

Employee Agency Meeting Strategy 120

Cision

JANUARY 19, 2016

So how can brands prepare when local events turn into national and global crises in mere seconds? During “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Could your brand manage a crisis in today’s social world? Get our free white paper today! Unify To Stay Connected.

Crisis 120

Crisis Tourism Local Crisis Management 120

Sword and the Script

NOVEMBER 22, 2022

12% said market research or brand surveys; 12% said backlinks; 11% said focus group research; 10% said feedback from the marketing team; 10% said actions by elected officials; 6% said product analytics; 4% said advertising value equivalency (AVE); 4% said votes/election outcomes; and. 2% said none of the above.

Measurement 85

Measurement Survey Web Software 85

Beyond PR

OCTOBER 6, 2016

“Not all that long ago a press release’s effectiveness was measured solely in terms of earned media coverage and the ad equivalency value of that coverage,” writes Melissa Walsh in Proving It: Going from Press Release Performance to Measuring Brand Perceptions. Increase Brand Awareness.

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. Don’t miss these related posts: Should Brands Take a Stand in Politics? Edge for Scholars: Creating Effective Infographics: An Interview with a Pro.

Infographics 68

Infographics Data Case Study Content Marketing 68

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Newspapers Retail Sports 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability.

Training 159

Training Pitching Writing Video 159

Cision

JUNE 16, 2015

I do my best to manage expectations for my clients so they’re not disappointed when Barbara Walters doesn’t call them for an interview. Ultimately, you want people who read your press release to be so intrigued with your brand that they click the link to your site or product. See how with our free white paper!

Measurement 120

Measurement Software Nonprofit Analytics 120

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. Learn how with our brand journalism white paper! PR professionals are always looking to better understand journalists, and Stuart Pfeifer has the inside scoop.

Journalism 120

Journalism Newspapers Writing Report 120

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. If a brand focuses on viral, it’ll wade through disappointment after disappointment before, if ever, achieving viral success.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach.

B2B 64

B2B Creativity Film Trade Shows 64

Sword and the Script

OCTOBER 24, 2017

While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 37% white papers. Analysis: B2B marketing must develop its market. 34% say 1 to 3 months.

B2B 64

B2B Report Marketing Survey 64

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. For an event, we might look at doing an author interview or a list of books that relate to the event.

Community 120

Community Mobile Blogging Publicity 120

Beyond PR

MARCH 3, 2016

Thought leadership: it’s vital to brands big and small, established and new. Can you accommodate their preferences if they work with you (for example, phone interviews only)? Whether you work in a large company or as a sole practitioner, knowing how to position yourself and colleagues as industry experts is a necessity.

Pitching 75

Pitching Media Leadership Examples 75

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. At one point, they were all part of a brand new audience for your organization. We must follow Hamill’s lead and take a multichannel approach to promoting our brand. And that’s smart. Why settle for stagnant reach?”

Marketing 40

Marketing Content Marketing Television Storytelling 40

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. .

Interviews 136

Interviews Pitching Infographics Print 136

Cision

AUGUST 4, 2015

Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! Details of an NBC “Today Show” interview with President Obama were released on Sunday, February 1 in which he categorically said people should vaccinate their children. “The science is pretty indisputable,” he asserted.

Radio 120

Radio Interviews Print Travel 120

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. The example she gives is of a PR department tasked with building awareness around a brand. ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Flack's Revenge

JANUARY 12, 2021

Robin’s book and firm cover every facet of the field, and I thought it would be great to interview her about getting the most out of A/R. AR programs can help grow revenue, expand into new markets, fine tune your products and strategy, help raise investments, and build attention for your brand and messages. Why industry analysts?

Industry 156

Industry Enterprise Trends Technology 156

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A positive piece of earned media – an editorial feature or interview published in the editorial press – offers a degree of credibility that simply can’t be matched by company newsletters or sales materials. If its life can be prolonged, so can the impact. Then, adapt it into a series of blog posts.

Media 120

Media Interviews Print SEO 120

Flack's Revenge

JANUARY 23, 2018

One of the cornerstones of an ICO is the white paper, a document that describes in detail the token offering – and explains why investors (or “participants,” in crypto parlance) should care. Or bring the story to a wider audience, and build brand over the long term? Maxiziming ICO Results.

Privacy 120

Privacy Technology Film Enterprise 120

Cision

JUNE 23, 2015

Increased Brand Awareness. The more places your brand is mentioned, the more people know about it. Click here for a free white paper that shows how! The more links you have to anything associated with your company name (guest blog post, interview, press release) the more chances you have for people to find you.

Writing 120

Writing Social Media Tools Advertising 120

Cision

NOVEMBER 25, 2015

But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Interviews. White papers & E-books. When you’ve got more than enough content for a blog post, you can turn it into a white paper or e-book. Product reviews.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Cision

APRIL 5, 2016

If your brand doesn’t keep up, it will be left behind. In this interview, Sara shares her thoughts on the evolution of the communication industry, her experiences working in public relations and her advice on how to become a better communication professional. Learn top tactics with Cision’s free white paper!

Sports 120

Sports Industry Customer Service Travel 120

Critical Mention

SEPTEMBER 10, 2019

Therefore, your prospective clients are likely to conduct online searches to learn more about your brand. We have put together five different ways you can improve your online reputation so you can help grow your brand. Maintain a Unified Brand Message. If you’re not sure where to get started, there’s no need to worry.

Reputation 60

Reputation Case Study Mobile eBook 60

PRSay

APRIL 19, 2016

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.

Communications 79

Communications Pinterest Reddit Radio 79