NewsWhip

MAY 16, 2023

Marca , Spain’s national daily sport paper, has firmly held the number one spot with 12.4M Mundo Deportivo , a Barcelona-based sports publication, has taken the third spot with 8.2M interactions, while Diario AS , which is a sport specific sister publication to second-placed El Pais , is holding onto seventh with 7M.

Facebook 78

Facebook Sports Comparison Fashion 78

Onclusive

APRIL 22, 2021

Media monitoring is essential to being prepared and catching a PR crisis early and quickly. Details for your communication channels: prior to the crisis, choose which communication channels will work best for reaching your key internal and external stakeholders. Navigating a crisis is not a solo race—it’s a team sport.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. We hope you find this beneficial.

Ethics 97

Ethics Crisis Transportation Airlines 97

Newsfile

FEBRUARY 27, 2024

By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. These global giants have immense reach and help propel your press release onto the international stage. In addition, thousands of investors, analysts, and media worldwide access these screens.

Financial 52

Financial Media Analytics Data 52

Doctor Spin

MARCH 1, 2024

Media outlets. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Digital marketing- and social media agencies. Digital marketing- and social media agencies. Sports teams and organisations. Marketing agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign.

Video 62

Video Case Study Sports Creativity 62

PRSay

JUNE 1, 2018

We know that strategic public relations and marketing can be a game changer for the way brands connect and communicate to their consumer base. International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way.

Sports 122

Sports Creativity Instagram Local 122

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return. The University of Kansas athletic department, for example.

Sports 113

Sports Travel Television Agency 113

Landis PR

OCTOBER 11, 2021

After a year and a half of (mostly) virtual events, many places around the world are offering in-person events, from concerts to lectures to wine fests and sports. Are you hoping to drive brand/company awareness? As speakers and panels were confirmed, we distributed press releases to national, international and trade media.

Local 98

Local Newspapers Sports Video 98

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Stephen Waddington

JUNE 23, 2020

In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. There's no need for industry awards for at least 12 months. I've written up the winners across all categories. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months.

Creativity 78

Creativity Industry Crisis Management Sports 78

Landis PR

MAY 16, 2022

I spent 18 years in sports public relations (San Francisco Giants, Nike, EA Sports) before moving into various corporate PR roles (Ubisoft, Gap, Inc., Robin in the Giants Dugout at Candlestick Park, with members of the media speaking with Willie Mays. At Nike, I was on the team that introduced Tiger Woods as a brand ambassador.

Sports 52

Sports Hotels Newspapers Corporate 52

NewsWhip

JULY 21, 2021

Before we all gather around our TVs to watch the opening ceremonies, we wanted to get a sense of how the Games were resonating with the media and the public by measuring the current top stories, looking at both the positives and negatives that have emerged in the last month. We’ll look at the swim cap ban first.

Advertising 88

Advertising Advertising Measurement Sports 88

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Data YouTube Strategy 78

Beyond PR

OCTOBER 20, 2016

Fall is also a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. SPECIAL EVENT: The Next Era of Media & Communications Roundtable. In the wide world of sports, football fans can be the most fiercely loyal. Monday, October 24. 2:45 p.m. –

Conference 40

Conference Internal International Sports 40

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. Image by Anna Fox .

B2C 157

B2C Study Exercises Sports 157

Critical Mention

JANUARY 16, 2020

Doing so can positively influence search rankings and help move your brand higher on search results. Internal links: A link on your website that leads to another page of that same website. Internal links: A link on your website that leads to another page of that same website. Share Tweet Share. Search Engine Journal.

SEO 80

SEO Strategy Engineering Mobile 80

Prohibition

OCTOBER 22, 2021

I’ve been working in all things TV/media production for the best part of 14 years. I’ve worked on all things from soap operas, to documentaries, to adverts, to online promos for sports teams & events videos for corporate brands nationally & internationally. What’s your favourite social media platform and why?

Meeting 62

Meeting Video Sports YouTube 62

Critical Mention

JULY 31, 2019

Marketers read and analyze data to determine how to better reach potential customers and generate interest, while public relations experts craft brand stories and create relevant content to shape an organization’s public image. Getting the Most Value out of Earned Media Coverage. A Clear Brand Message and Identity.

Marketing 68

Marketing SEO Guidelines eBook 68

Cision

JULY 27, 2016

In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate. My dad, Dr. Michael LeNoir, is a pediatrician and allergist who has always had a particular interest in media. How did you get your start in PR and communications?

Nonprofit 120

Nonprofit Local Travel Social Media 120

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Explainer videos/short clips are being re-imagined and becoming creative as they become the main way for brands to interact with audiences.

Agency 52

Agency Sports Public Affairs Creativity 52

Communications Conversations

JUNE 8, 2017

Bank to enter the national branding conversation in a very significant way. I actually wanted to work in sports and did for some time after finishing my journalism degree at the University of Minnesota. I still do want to work in sports potentially someday, but for now I’m grateful for the role I have at U.S.

Banking 113

Banking Sports Financial Corporate 113

Cision

FEBRUARY 24, 2016

In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. Want more media coverage? What do you think is the biggest PR challenge facing brands today? What do you see as the key components of a strong brand strategy?

Corporate 120

Corporate Sports Agency Reputation 120

Karen Freberg

MAY 7, 2017

Amazing horses display their athletic ability around the track to compete in the most exciting two minutes in sports. I did not go to the event this year, but I was able to attend at least virtually, thanks to social media. What were some of the trends we were able to see from the Kentucky Derby as far as social media goes?

Social Media 40

Social Media Analysis Trends Media 40

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

PRSay

NOVEMBER 10, 2016

Recent patents granted for contextual advertising and social media tag recognition are good evidence of the deep thinking that goes on here, every day, about improving the strategic value and unique insights to be gained through use of our comprehensive broadcast media database and index. National brands are on television all the time.

Television 77

Television Sports Web Advertising 77

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations. from Chicago to Washington D.C., It makes you hungry!

Sports 113

Sports Retail Local Report 113

Cision

APRIL 6, 2016

So how can you set your brand apart? In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. What do you think is the biggest challenge facing brands today? With so much content saturating the marketplace, how can brands stand out?

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” The company also says it has doubled “the amount of content from Reddit” for media monitoring. But I did watch, listen and read.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Critical Mention

NOVEMBER 13, 2019

Get Social Media Alerts. Don’t dismiss your social media audience during the holiday season. Consider real-time social media monitoring so you can be at ease knowing you’ll get alerts of any of your organization’s mentions. Much of today’s communication happens on social media. Analyze your Media Strategy for Next Year.

Publicity 74

Publicity Employee Analysis Radio 74

PRSay

SEPTEMBER 14, 2016

Influencer marketing is one of the largest growing trends we are seeing in the sports and entertainment industry. a strategy and operations associate at Thuzio , and president of Front Office Sports , a website devoted to sharing sports stories from business executives with students and young professionals in the industry.

Sports 60

Sports Creativity Industry YouTube 60

wiredPRworks

APRIL 6, 2022

Few job settings require such acute and constant attention to detail as a live sporting event broadcast. Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. About Barbara Rozgonyi.

How To 52

How To Engineering System Insurance 52

Mindful Marketing

FEBRUARY 23, 2019

Then a piece of footwear malfunctioned, and the stock price of the world’s most iconic sports brand took a dive. ” The story spread like wildfire over traditional and social media, as sports analysts, basketball fans, and others reacted. I’ve also had a similar experience with the brand.

Sports 88

Sports Company YouTube Marketing 88

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. Today, one comment on social can impact a brand’s reputation. Social media provides amazing opportunities for companies and brands to increase exposure and tell their stories.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120