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Why Do Brands Need Internal Communications?

HMA Public Relations

Sports fans were stunned this week when the PGA and LIV Golf announced they would merge despite on-going litigation. Alison Bailin shares more on the merger and the communications strategies that were left behind in the rollout in this blog post.

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Naomi Osaka’s struggles: Destigmatizing mental health in professional sports

NewsWhip

Though the tournament made an effort to make amends, the stigmatization of mental health in professional sports has been an issue in multiple leagues, worldwide. We support her and recognize her courage in sharing her own mental health experience,” said the brand. Most engaged articles about mental health in sports.

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Crossovers: From Sports to Tech

The Hoffman Agency

By Violet Nowak, Intern. Without truly realizing it, I created key performance indicators (at least one follower in our fake team’s real city and 50 total followers) and a brand voice (unhinged). In undergrad, I stuck to sports PR and saw the good and bad sides of that industry.

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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. I’ve developed each of these themes below.

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Entertainment & Sports Section New Member Spotlight

PRSay

Coming out of college I came across an opportunity as a communications intern at Tennis Canada. What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. Getting the brand out there and everything that we stand for and everything that we built.

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The top publishers on Facebook in Spain for 2023

NewsWhip

Marca , Spain’s national daily sport paper, has firmly held the number one spot with 12.4M Mundo Deportivo , a Barcelona-based sports publication, has taken the third spot with 8.2M interactions, while Diario AS , which is a sport specific sister publication to second-placed El Pais , is holding onto seventh with 7M.

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The Top 10 Sports Stars on Social Media – and Who You Should Be Following

Prohibition

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

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