Melissa Agnes

AUGUST 8, 2019

Most often, we hear about the massive breaches that happen to the biggest of brands. While a cybersecurity threat doesn’t always necessarily translate into a crisis * (the level of impact depends on the incident itself), it is most certainly an incident that demands immediate attention and proper action.

Case Study 234

Case Study Study Crisis Management Crisis 234

Remote PR Jobs

JANUARY 30, 2024

Strong Writing Skills PR professionals are tasked with creating persuasive content that engages target audiences and effectively conveys key messages. Analytical thinking also plays a vital role in crisis management. Let’s explore six important characteristics essential for success in the world of PR.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. As we know, social media is a crucial way for PR practitioners to connect with audiences and promote brands.

Technology 146

Technology Crisis Management Social Media Training 146

Maxim Behar

NOVEMBER 23, 2020

Now everything is PR, communications, and management. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. Just us, not them. But that means brilliant preparation, daily pro-activity and always fresh and original ideas.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Wadds Inc.

FEBRUARY 15, 2023

It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

Agency 333

Agency Internal International Resources 333

Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Leverage Your Media Coverage and Grow Your Brand.

Reputation 105

Reputation Brand Branding Analytics 105

5W PR

AUGUST 14, 2023

PR professionals possess a unique set of skills including exceptional writing and storytelling abilities, strong interpersonal and relationship-building skills, critical thinking, and the ability to adapt to rapidly changing environments.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

The Hoyt Organization

MAY 20, 2024

Building Your Brand You may not realize it at first, but your hospital group, chain of clinics, or medical practice is your brand. Like any other brand on the market, it must be advertised to the right audience to be a success. Without adequate public relations, the people you are trying to reach won’t know about you.

Healthcare 74

Healthcare Publicity Reputation Nonprofit 74

PR in High Definition

FEBRUARY 27, 2023

Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. If a chatbot can write articles and generate images in a matter of seconds, what will that mean for the humans who rely on these skills to earn a living?

Industry 62

Industry Communications Technology Reputation 62

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Stephen Waddington

FEBRUARY 12, 2021

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.

Crisis Management 88

Crisis Management Print Ethics Local 88

Sword and the Script

MARCH 28, 2023

To stand out, PR practitioners must humanize their brands and show them as being genuine and authentic. AI will surely benefit PR pros by turning over some day-to-day tasks including acting as a framework to content writing and creation. ” ~ Marta Adaśko , brand manager, Prowly 10.

Software 135

Software Technology Creativity Crisis Management 135

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. They may also work to manage and respond to negative situations or issues that may arise.”. This can include the media, customers, employees, and the general public.

Interviews 101

Interviews Publicity Technology Social Media 101

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. Monitor Comments & Prioritize Responses Based On Severity Social listening lets you know conversations taking place around your brand and products. It gives you insights into customer concerns and perceptions about your brand.

Policies 98

Policies Construction Reputation Privacy 98

Critical Mention

MARCH 17, 2022

The key to influencer marketing is to find influencers that align with your brand and its message. This will set your brand up for reaping the benefits of collaborating with social influencers. Build Brand Credibility. Senior Marketing Manager, Critical Mention. Improve Target-Audience Reach. Increase Sales.

Social Media 144

Social Media Media SEO Instagram 144

Flack's Revenge

NOVEMBER 23, 2016

Here, I thought I’d take the opposite approach – cite atypical PR missteps by brands that generally enjoy good reputations. I am also thinking of John Grant’s great song Disappointing. Wells Fargo.

Wikipedia 120

Wikipedia Crisis Management Customer Service Crisis 120

PR Fuel

MAY 6, 2021

It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them. The most difficult part of assembling an interesting, effective press release is the actual writing.

Examples 102

Examples Writing Product Launch Crisis Management 102

Critical Mention

OCTOBER 25, 2021

He is left trying to write down individual tweets, which is both humorous and pathetic. But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis.

Media 162

Media Fashion Television Radio 162

NewsWhip

JUNE 2, 2021

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . Predictive Crisis Management . Alert consumer brands to emergent reputation threats . What is Predictive Crisis Management? .

Media 88

Media Data Reddit Crisis 88

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. The New Rules of Marketing & PR. Future PRoof Podcast.

Resources 136

Resources Communications Education Guidelines 136

NewsWhip

JUNE 10, 2021

Deploying crisis management teams | Jump to text. Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. Chris: So I did not study risk whatsoever, and early on in my career, I started in project management working in IT, so I was very technical at that time. Ben: Oh, wow.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook small businesses without a well-known brand. The Impact of Effective PR on Small Business Success When implemented effectively, PR can have numerous benefits for small businesses: Increased brand awareness —One of the most significant advantages of PR is increased brand awareness.

Small Business 52

Small Business Strategy eBook Reputation 52

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." Managing our clients' social media channels means that we are at the forefront and our reactions must be immediate. In the past, crisis management was very easy.

Meeting 98

Meeting Advertising Advertising Agency 98

Critical Mention

MAY 12, 2021

With Critical Mention’s Licensed Content, you can easily track and access top paywalled content and avoid signing up for multiple subscriptions just to track your brand or your competitors. Priscilla is the marketing manager for Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Radio 174

Radio Sports Journalism Analytics 174

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Aligning a brand with a celebrity is the oldest type of influence marketing. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

JUNE 26, 2020

While the old saying is that “there is no such thing as bad publicity,” brands and PR professionals understand that negative coverage can hurt businesses. It’s easy to get caught up in the moment and write an immediate response, especially on social media. It’s easy to feel defensive when someone publicly criticizes your brand.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. She’ll be speaking on how she uses her cause-related marketing experience to spearhead partnerships with top brands. 7 as the first Keynote Speaker.

Conference 66

Conference Crisis Management Survey Big Data 66

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

SEPTEMBER 19, 2018

They’re prepared for a crisis to go viral. During a crisis, responsiveness is key to protecting your brand’s reputation. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

How To 61

How To Media Crisis Crisis Management 61

Doctor Spin

APRIL 5, 2023

The Impact of Effective PR on B2B When implemented effectively, PR can have numerous benefits for B2B: Increased brand awareness. One of the most significant advantages of PR is increased brand awareness. Improved crisis management. A solid PR strategy can help a B2B organisation manage crises more effectively.

B2B 52

B2B Strategy eBook Small Business 52