Cision

DECEMBER 2, 2019

Breaking bad news basically a PR rite-of-passage— everyone goes through it. It’s how you handle it that’ll set your company apart.

Writing 268

Writing Company Crisis Management Crisis 268

Remote PR Jobs

JANUARY 30, 2024

Strong Writing Skills PR professionals are tasked with creating persuasive content that engages target audiences and effectively conveys key messages. Analytical thinking also plays a vital role in crisis management. Let’s explore six important characteristics essential for success in the world of PR.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Melissa Agnes

APRIL 11, 2017

In this week’s #CRISISREADY video , I evaluate United’s terrible response to this crisis and provide important tips to help you make sure you never find yourself repeating the airline’s crisis management fail. Looking To Hire A Crisis Management Keynote Speaker? Click here to learn more.

Airlines 160

Airlines Crisis Management Viral Crisis 160

Wadds Inc.

FEBRUARY 15, 2023

But as no communicator can be on red alert all the time – as Hartley, founder of crisis training agency Polpeo, points out – being able to tell a short-lived social media controversy from a major real-world business risk is essential. The first two, focusing on the digital realm, make the book stand out from other crisis management manuals.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Melissa Agnes

AUGUST 8, 2019

Unsolicited note from Melissa Agnes: Mascot Books is the publisher of Crisis Ready: Building an Invincible Brand in an Uncertain World and I could not have asked for a better partner in the journey or in the success of creating this book. Learn more about Mascot’s Books and their brilliant work here.

Case Study 234

Case Study Study Crisis Management Crisis 234

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI).

Technology 124

Technology Crisis Management Social Media Training 124

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

Agency 333

Agency Internal International Resources 333

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. PR people don't whisper into the ears of journalists about what to write. Myth #6: PR professionals just write press releases.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

The Proactive Report

APRIL 15, 2023

AI-powered tools can help generate headlines, craft social media posts, and even write news articles. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively.

Social Media 130

Social Media Measurement Tools Data 130

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

Melissa Agnes

FEBRUARY 6, 2018

When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management. Instead, Crisis Ready needed to be a book that people enjoyed reading. Yes, you read correctly, I said “fun” in reference to a book on crisis management!).

Crisis 133

Crisis Brand Branding Crisis Management 133

5W PR

AUGUST 14, 2023

PR professionals possess a unique set of skills including exceptional writing and storytelling abilities, strong interpersonal and relationship-building skills, critical thinking, and the ability to adapt to rapidly changing environments.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Melissa Agnes

SEPTEMBER 4, 2020

In order to write this review, I took the time to experience the ReputationDefender brand and its ReputationGrower service firsthand. Investing in your professional online reputation is an important crisis ready strategy. My experience with ReputationDefender and its ReputationGrower service.

Brand 234

Brand Branding Reputation Crisis 234

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

” Lepore writes, “Businesses have regulations, compliance departments, and inspections. Any crisis manager knows that it’s easier to prevent a reputation crisis than to clean it up after the fact. It’s a red flag. It means that systems are failing. The same is true for a whistleblower policy.

Corporate 272

Corporate Reputation Policies Employee 272

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Networking Opportunities — connecting with others through interactions with clients, journalists, influencers, and other PR professionals.

Agency 88

Agency Energy Crisis Management Industry 88

PR in High Definition

FEBRUARY 27, 2023

Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. If a chatbot can write articles and generate images in a matter of seconds, what will that mean for the humans who rely on these skills to earn a living?

Industry 62

Industry Communications Technology Reputation 62

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. It involves your website. So get on it!

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Melissa Agnes

APRIL 4, 2016

Being able to filter, manage and be heard through the incessant noise, is one of the challenges that law enforcement needs to be prepared to face and overcome in today’s crisis management. Helping law enforcement be exceptional crisis communicators in this 21st century. sent me the following wonderful message.

Crisis 100

Crisis Crisis Management Video Conference 100

Prohibition

JANUARY 14, 2022

Regardless of the size of your business, creating a PR crisis plan will help you stay on message and control the response to any situation that puts your business at risk. The following are 11 steps you can take to create a solid PR crisis plan: 1. Set up a PR crisis management team. PR Crisis Management Tools.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

MAY 6, 2021

It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them. The most difficult part of assembling an interesting, effective press release is the actual writing.

Examples 101

Examples Writing Product Launch Crisis Management 101

Stephen Waddington

FEBRUARY 12, 2021

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.

Crisis Management 88

Crisis Management Print Ethics Local 88

Melissa Agnes

MARCH 28, 2015

Welcome to episode #043 of The Crisis Intelligence Podcast, with Melissa Agnes and Tad Milmine. Those of you who know me and follow my work, know that bullying is a youth-affecting crisis that touches my heart. Learn more about Agnes + Day , Melissa’s crisis management firm. Connect with Melissa on LinkedIn.

Crisis Management 113

Crisis Management Crisis Education Guidelines 113

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Lepore writes, “Businesses have regulations, compliance departments, and inspections. Any crisis manager knows that it’s easier to prevent a reputation crisis than to clean it up after the fact. It’s a red flag. It means that systems are failing. It’s an “indictment of an entire system of accountability.”

Corporate 156

Corporate Reputation Policies Employee 156

Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Ready to elevate your PR game?

Case Study 130

Case Study Study Writing How To 130

Landis PR

JANUARY 9, 2023

A currently free tool from OpenAI that was released to the public in November as a research preview, ChatGPT can be asked to help with everything imaginable, such as writing high school essays, crafting haiku, drafting cover letters for specific jobs, writing contracts, creating code for a new app, or explaining the theory of relativity.

Ethics 52

Ethics System Crisis Management Data 52

Sword and the Script

MARCH 28, 2023

AI will surely benefit PR pros by turning over some day-to-day tasks including acting as a framework to content writing and creation. When it comes to pitch and press release writing, AI will prove to be a useful tool in breaking writer’s block and being a valuable resource to comms pros for first draft creation.

Software 130

Software Technology Creativity Crisis Management 130

Flack's Revenge

NOVEMBER 23, 2016

Please note that I am not writing just about customer service, product quality, security breaches or other kinds of fails; this blog is careful not to confuse these things with PR and crisis management thereof. I am also thinking of John Grant’s great song Disappointing. Wells Fargo.

Wikipedia 120

Wikipedia Crisis Management Customer Service Crisis 120

Melissa Agnes

AUGUST 14, 2014

In other cases, crisis management case studies were incorporated but not to their full extent. The ideas were there, but again, much of the results were purely theoretical, often without even looking into case studies to examine whether or not the theories would work or if they’re being used and if so, what their impacts are.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Melissa Agnes

JANUARY 5, 2015

In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges. So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. But let’s not be fooled.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Presspage

MAY 6, 2017

Crisis preparations following the Wildfire Prior to the wildfire, only one member of the CSUSM staff, the Public Information Officer, had undergone crisis training. Following the crisis, CSUSM put every member of the crisis team, including the four key members of the PR department through crisis management training workshops.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Reputation Us

DECEMBER 2, 2021

In the event of a reputational crisis, debating these questions in advance and writing them into a crisis management plan could mean the difference between a company’s success or its failure. There is a risk in well-run companies that reputation management procedures may lose effectiveness.

Reputation 88

Reputation Crisis Government Corporate 88

PR Fuel

DECEMBER 28, 2021

Before we get started on talking about how and where to distribute your press release, let’s discuss how to write a press release. Crisis management. Sometimes a journalist will write an article about your announcement. What Is a Press Release? New staff member introduction.

Engineering 89

Engineering Crisis Management Writing Tools 89

Cision

JULY 27, 2017

Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Don’t just write this feedback down — actually do something about it. However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire.

Brand 231

Brand Branding Employee Data 231

Sword and the Script

JANUARY 3, 2023

Social media: PR practitioners may manage an organization’s social media accounts and use them to communicate with the public and promote the organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. The answers are starting to feel repetitive and formulaic.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

DECEMBER 23, 2014

The MoneyBeat blog writes: Most famously, it was central to testimony he delivered to Congress after he stepped in as chairman of a floundering Salomon Brothers in 1991. Financier, PR man, crisis manager – and pitch man – this guy can do it all. And probably in 15 minute or less.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Doctor Spin

APRIL 5, 2023

Improved crisis management —A solid PR strategy can help small businesses manage crises more effectively. When a crisis occurs, small businesses that have established a positive reputation through PR can more easily weather the storm. This, in turn, can lead to repeat business, positive word-of-mouth, and referrals.

Small Business 52

Small Business Strategy eBook Reputation 52