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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. When it comes to online reputation management, ReputationDefender is the oldest and one of the most reputable players in this space. Monitoring your personal brand.

Brand 234
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PR Pros Can Use AI and Hone Their Traditional Skills

PRSay

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. As we know, social media is a crucial way for PR practitioners to connect with audiences and promote brands.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

Now everything is PR, communications, and management. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. Just us, not them. But that means brilliant preparation, daily pro-activity and always fresh and original ideas.

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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. Ethical issues in merging the science and art of public relations. I started in Washington DC in Public Affairs and Crisis Management.

Ethics 52
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105
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How will ChatGPT impact the communications industry?

PR in High Definition

Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months.

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Challenges and changes for PR in 2021

Stephen Waddington

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.