Sword and the Script

SEPTEMBER 17, 2020

For example, most marketers said they actively run campaigns and measure results for just a couple of months. First, it places a lot of systemic stress on a marketing organization. The study calls this sudden shift “a lurch” and attributes it to the Coronavirus pandemic. That’s always the case in B2B marketing , no?

B2B 151

B2B Marketing Survey Creativity 151

NewsWhip

APRIL 27, 2023

Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations measured?

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Resolution Blog

OCTOBER 4, 2019

The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

5W PR

MAY 4, 2022

It provides faster, cheaper, and more secure transactions than traditional banking systems. PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. It is one of the ways to control the perception of people about a brand.

Technology 88

Technology Publicity Banking Newspapers 88

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners.

Case Study 78

Case Study Enterprise System Fashion 78

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 140

Study Media Relations Media Measurement 140

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Brand: based on personality, driven by reputation.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Prohibition

FEBRUARY 18, 2021

For the first time ever, YouTube Studio analytics have added a metric that allows users to measure how well their video has performed during the first 24 hours after upload. So, it appears in Q4 2020, brands devoted way more budget to ad spend than before- and quite rightly so! YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Polaris

JANUARY 13, 2015

Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. When hiring a PR agency, ask how they measure program results. One common belief is that PR practitioners are “good with people.”

Agency 100

Agency eBook Measurement Creativity 100

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. This is a big part of why we launched the Bespoke Communication Awards – a brand new global online award program for those in fashion and lifestyle communication.

Fashion 227

Fashion Travel Interviews Instagram 227

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. to gain firsthand knowledge behind the brands they are about to represent.

How To 99

How To Guidelines Creativity Examples 99

Sword and the Script

JANUARY 31, 2023

Truescope acquires Universal Information Systems Truescope is acquiring Universal Information Services (UIS). Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines.

Software 78

Software Case Study Technology Tools 78

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. Brands like Steak-Umm have seen engagement and sales go up by making people laugh. Still, encourage the creative types to send you their content, and you’ll be surprised at what will come in. Measure at every step. Everyone else is boring.”

Communications 40

Communications Measurement Employee Course 40

Cision

NOVEMBER 10, 2015

B2B companies need to listen to trends and target audiences if they want to develop more compelling content, build relationships with influencers and control brand reputation on and offline. Measure to Learn. ROI is vital to success, but one in five marketers don’t measure this for inbound marketing efforts.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Will people (e.g. will I) lose my job to AI?

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 79

Marketing Data Wireless Industry 79

Prohibition

APRIL 13, 2021

Facebook has become aware of recent changes to Apple’s iOS system and how it may affect advertising campaigns for businesses. Reduced data reporting, particularly related to attribution and measuring the effectiveness of ad campaigns. Long-term brand growth is a key focus for the platform.

Advertising 62

Advertising Advertising Facebook Social Media 62

MaccaPR

JANUARY 5, 2016

We asked Kuno Creative to demolish our PR agency’s old MaccaPR blog – inviting them to take a sledgehammer to, and then rebuild, our PR agency’s most important content hub. You can always add a button at the bottom that says ‘More Posts,’ like we do on Brand & Capture, the Kuno blog – and MaccaPR now does with "View More Posts.".

Blogging 48

Blogging Creativity Agency Mobile 48

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. The grouping system (segments) and tagging is not intuitive.

Pitching 64

Pitching Analytics Enterprise System 64

Solo PR Pro

JANUARY 7, 2019

Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms. Find other keywords to explain and tag your topic, so it aligns with how people search for it.

Trends 45

Trends Google Crisis Management Data 45

Waxing UnLyrical

JANUARY 29, 2019

Neural networks, artificial intelligence (AI) , and automated systems allow for conversion reports, pay-per-click (PPC), open rates, social media stats and net loss of subscribers that can be crafted within mere minutes. Automation can enhance forms in much the same ways it can enhance creative endeavors. Feature #2: Email marketing.

Marketing 67

Marketing Web Software Technology 67

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Another change for Medela was around representation.

Agency 54

Agency Healthcare Interviews Insurance 54

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Progress is slow.

Government 103

Government Education Print Ethics 103

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. If you do it often, and you build systems and processes, including reviews and approvals, it will become easier, operate more smoothly and generate measurable results. Talk to Us !

Blogging 107

Blogging Survey B2B Analysis 107

PR 20/20

MAY 12, 2016

The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent, value-based pricing models, a love for data, and a commitment to producing measurable results. Their value and success will be measured by outcomes, not outputs.”. 6) Seek Systems for Success.

Agency 40

Agency Marketing Financial System 40

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Sword and the Script

JULY 2, 2019

Chat systems have certainly seen adoption rate grow to the extent some see them as a way to replace gated content. c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new new research from staffing firm The Creative Group shows. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Understand your audience.

Crisis 186

Crisis How To Brand Branding 186

PR 20/20

JUNE 16, 2016

“Strategy is a system of expedients; it is more than a mere scholarly discipline. Brands have a major problem using the S-word. A long train of post-its snakes across an office wall or whiteboard, detailing the creatives that need to be proofed, the social posts to draft, blog posts written, email campaigns to launch.

Strategy 40

Strategy Marketing Energy Training 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships. Without it, customers and partners will lose loyalty to your brand.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

OCTOBER 27, 2015

Measures of effectiveness stemming from awareness efforts were hard to quantify and left a business with little in the way of tangible evidence such investment had a business impact. What many call “demand generation” is measured in “leads.” Who’s really to blame when those leads don’t convert? That’s how the KPIs are written.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Shift Communications

FEBRUARY 10, 2015

To my fellow PR, digital and social media agency practitioners, and to the marketers looking to us to extend and elevate the conversations about their brands, please join me in throwing shovels full of dirt on the outlandishly time-intensive evaluation mechanism known as the RFP. But first, something has to die. I asked too many questions.

Agency 60

Agency Social Media Government System 60

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. The cheaper you make your rate, the cheaper the rate is for the next creative professional in the bid.

Industry 0

Industry Creativity System Training 0