Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage.

Social Media 92

Social Media Marketing Media Storytelling 92

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story. Proof of Brand Values. A More Sophisticated Employer Narrative.

Brand 135

Brand Branding Employee Case Study 135

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Brand trust isn’t discretionary. But consumer spending has continued to grow.

Comparison 296

Comparison Advertising Advertising Reputation 296

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

Reputation 88

Reputation Social Media Reddit Media 88

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. COVID proved that we don’t need constant travel any more than we need to deposit paper checks at the bank. Our work will be bifurcated. Repetitive tasks and back-end office functions will be more automated.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. And for months prior to the Pepsi and United incidents, another big brand, Uber, sustained a rapid series of reputation dings that left it struggling to get back on track.

Crisis 180

Crisis Airlines Brand Branding 180

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Then, it’s time to get to work.

Crisis 120

Crisis Brand Branding Crisis Communications 120

David PR Group

MAY 20, 2019

Booking flights for summer travel is in high gear so here’s a question: Will you fly on a Boeing 737 Max, assuming its anti-stall problem gets fixed to the satisfaction of the FAA? My wife, for one, hates flying, and her anxiety creeps into my travel plans, too. Travelers have no brand loyalty for Boeing.

Airlines 90

Airlines Travel System Reputation 90

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. It all started when Campbell’s VP Kelly Johnston tweeted about the so-called “caravan” of immigrants traveling north from Honduras.

Crisis 213

Crisis Government Crisis Management Public Affairs 213

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. The culture that brands exude is more important than ever.

Storytelling 78

Storytelling Data YouTube Strategy 78

Solo PR Pro

FEBRUARY 7, 2023

They knew that travel in 2022 rebounded greatly and that the holiday season was going to be especially busy. It’s also the job of solo PR pros to help protect the brand and reputation of clients and remind them that doing what’s expected is not exceptional. Buying consumers back with monetary rewards doesn’t cut it, either.

Airlines 58

Airlines System Reputation Travel 58

Cision

JUNE 15, 2017

With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics. What are brands doing differently today? PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

MAY 31, 2016

For health brands, gaining patients’ trust is of utmost importance. But with so much competition for attention, how can you ensure patients will choose your brand over others? What are some of the biggest communication challenges health and biotech brands face? Good travels to all who are starting the journey.

Reputation 120

Reputation Newspapers Sports Travel 120

David PR Group

APRIL 8, 2019

Evidence of this emerged last week with two high-profile incidents in the travel industry. First, Southwest Air lines , typically a reputational darling, got dinged for its handling of passenger complaints following the grounding of the Boeing 737 Max 8 aircraft. Consumers are left to wonder if this is a rampant problem. .

Crisis 57

Crisis Airlines Reputation Travel 57

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. Today, one comment on social can impact a brand’s reputation. It’s basically a cottage industry on the Internet – how can we embarrass brands today?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Aligning a brand with a celebrity is the oldest type of influence marketing. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Shopping Preferences : Prefers online shopping, values quality over quantity, seeks out eco-friendly and sustainable brands.

How To 52

How To eBook Corporate Groups 52

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists.

Media 96

Media Sports Agriculture Pitching 96

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers.

Marketing 62

Marketing Advertising Advertising B2C 62

Cision

JUNE 14, 2016

Your audience will only be interested if your brand has something unique today. Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. What do you see as some of the biggest communication challenges facing healthcare brands today?

Healthcare 0

Healthcare Creativity Consumer Government 0

Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. What are some of the biggest PR challenges television and entertainment brands face? How did you handle it?

Television 120

Television Crisis Crisis Management Fashion 120

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Trends 0

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Offer consumable content …. Guest Post by Monika Jansen. Track results.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Landis PR

NOVEMBER 8, 2021

According to a 2018 MuseFind marketing report , 92% of millennial consumers are more likely to trust an influencer endorsement over a celebrity endorsement. Those odds are in your favor if you want to improve brand awareness, reputation and, most importantly, growth. Look at brands similar to yours that work with influencers.

Marketing 52

Marketing Social Media Travel Financial 52

Cision

OCTOBER 19, 2016

The key to successfully getting influencers on board with your brand depends on your ability to ask what you can do to help them first. For example, instead of covering the overall travel industry, a microinfluencer might focus on backpacking in Thailand with a disability. Who are you targeting?

Marketing 120

Marketing Measurement B2C Internal 120

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. What are some of the biggest PR challenges brands face today?

Real Estate 120

Real Estate Agriculture Local Technology 120

Ethical Voices

JULY 24, 2023

Because at the end of the day, that’s your reputation. Big global agencies provide amazing opportunities to travel, see the world, and work on everything from Super Bowl ad clients to the G8 summit. You may win a battle, but not the long-term impact or reputational challenge. It’s what you’re known for.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Cision

JULY 20, 2016

Your brand’s effectiveness depends on communicating its story in a way that resonates with audiences. Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. But how do you know what will resonate?

Leadership 120

Leadership Local Pitching Social Media 120

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

Stephen Waddington

MAY 16, 2017

The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Consumers find their own media via Google and social media newsfeeds. Increasingly influencers demand a fee for working with an organisation or brand. Public relations is no different.

Publicity 119

Publicity Customer Service Community Internal 119

PRSay

OCTOBER 22, 2019

We need to ask ourselves these questions: What are the impacts on brands? There are three important things to remember about storytelling: Understand how stories travel. How are they consumed and by who? Our reputation as communicators is dependent on being relentlessly honest,” Shaw said. Synthesize the complex.

Conference 112

Conference Communications Storytelling Social Media 112