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What is Brand Reputation Management 

Ronn Torossian

In today’s modern, digital landscape, the reputation of a brand isn’t just about slick brochures or well-scripted press releases. The online world has opened up the floor, giving consumers the power to share their experiences, be they good or bad, with the world at a moment’s notice.

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Why Brand Reputation is so Important for Businesses

Ronn Torossian

A lot of business owners decide to manage the reputation and image of their brands by themselves. However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online. However, if a company decides to take more charge of its […].

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Boeing’s Ongoing Struggles and How They Can Rebuild Consumer Confidence in the Brand

Ronn Torossian

The grounding of the 737 MAX aircraft following two fatal crashes in 2018 and 2019 sent shockwaves through the aviation industry and left deep craters in the company’s reputation.

Consumer 195
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

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How Earned Media Coverage Builds Brand Reputation

ImPRessions - Crenshaw Communications

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. Different tactics like branded content and executive speaking opportunities might complement it.

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Publication authority, including its reputation and reach. ? Article sentiment toward the brand. What is PR Attribution ?

Consumer 370
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As brand reputation becomes a top determinant of success, new reputation rankings and analysis from RepTrak take on more significance

Agility PR Solutions

Brand reputation has always been a critical factor for success, but it’s a different world these days for consumer-facing businesses—and a great reputation may be the most precious asset you can have.