Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. People trust online reviews and peer recommendations more than advertising and brand content.

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

One foundation of a good public relations campaign is reputation management. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management. imPRessions public relations reputation Crenshaw Communicationse digital PR PR

Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Though almost 60% of consumers in the United Kingdom think that technology companies are currently regulated the right amount, just over half of U.S.

How brands can nurture and grow a positive reputation

Agility PR Solutions

A business reputation is one that is hard won, but can be lost in a matter of minutes, especially in today’s digital world where consumers are constantly connected. One wrong move online and your brand can take a serious hit. Analysis Public Relations branding

Purpose is a key driver of overall reputation—which brands have found theirs?

Agility PR Solutions

Consumers are increasingly demanding that the brands they do business with take stands on societal and cultural issues and get more involved in improving their communities—and this new sense of involvement and opinion has become a major factor in brand reputation.

4 PR gaffes that jeopardize your reputation

PR Daily

In today’s media climate, consumer trust is the most valuable commodity your organization can possess. When crisis strikes, and the reputation of your business is questioned, there’s so much to do. Sometimes, it can take months or years before your reputation is restored.

The PR Pro’s Role in Reputation Management

Solo PR Pro

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). What steps are you taking to oversee your client’s reputation management?

Consumers remain loyal to brands that speak out—even if they don’t agree

Agility PR Solutions

Corporate values are on trial every day, with calls for brands to take a stand on everything from racism to immigrant rights to the MeToo movement—and determining when to stay silent and when to act has become key to a brand’s reputation.

Online Reputation Management Guide for 2015

The Proactive Report

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. Every interaction affects your image and your reputation.

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.

Infographic: How to protect your online reputation

PR Daily

In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. In this infographic from AdColony, respondents said seeing offensive content alongside an organization’s ad damages the brand.

Does brand reputation even matter to Spirit Airlines?

Communications Conversations

Last week, I did what marketers like us WANT consumers to do on social media: I asked my friends and family for a recommendation. Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see.

The Complicated Business of Mixing Brand and Politics [Survey]

Sword and the Script

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The Politics (and Brand Risk) Will Change Tomorrow.

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Report: The best (and worst) brand reputations

PR Daily

According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”. It’s tough to sum up the importance of brand reputation in a single quote, but this comes close. Financial organizations are still trying to regain consumers’ trust.

Brands, Here’s How to Captivate Consumers in the Age of Distraction

Cision

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos.

Report: Sporadic donations won't boost brand reputation

PR Daily

Though these donations are often done with altruistic intent, let’s face it: Sometimes the goal is to get into consumers’ good graces. A new survey from Aflac says that organizations that donate sporadically won’t boost their brandsreputations.

Does brand reputation matter to Spirit Airlines?

PR Daily

Last week, I did what marketers want consumers to do on social media: I asked my friends and family for a recommendation. The opposite of what PR folks paid to build positive brand reputations want to see. How could Spirit have such a negative reputation and still be in business?

Navigating brand reputation management in a charged climate

Media Bullseye

Protecting brand reputation when things go wrong. After this sort of negative brand publicity—however accidental or inadvertent on the part of the brand—how does a brand respond? Similar problems arise for brands when their ads are placed near questionable content.

Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason.

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Using PR To respond to declining consumer trust

5W PR

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. With declining consumer trust, it’s more important than ever to get the facts right. The press still remains influential in building a brand.

Report: 2016's most reputable brands

PR Daily

The importance of a brand’s reputation can’t be stressed enough. The Reputation Institute has released its annual list of the world’s most reputable companies, and there are some familiar faces in the top 10: Rolex.

Why PR is so Important for Consumer Electronics

5W PR

With the emergence of influencer marketing , it’s vital that your brand is on point with its PR messaging. Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Reputation.

Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps

Cision

Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. Brands need to stop selling out for first glances and start getting back to the things that create lasting impact. What is your brand’s reputation ?

Reputation tool shows how brands stack up globally

PR Daily

A positive brand reputation is paramount to its success. The Reputation Institute. says 60 percent of a consumer’s decision to buy, recommend or invest in a company is based on their perceptions of the brand.

Branding Basics: Measure Your Way to a Better Reputation

Beyond PR

Branding – a word that conjures mental images of the world’s most prominent products. But what is branding, exactly? Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition.

How to more effectively manage your brand’s reputation

PR Daily

Reputation management—especially online—is crucial for tracking customer experiences and influencing consumers’ perception of your brand. So, what should you look for in a good online reputation management (ORM) tool?

Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]

Sword and the Script

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. To be clear, in business, coverage is important, but in terms of reputation, it’s not the beginning or the end. That’s the value of a reputation.

Consumers expect all industries to demonstrate CSR—but especially these three

Agility PR Solutions

In today’s hyper-conscious reputation landscape, every brand and business is best served by taking the high road when it comes to corporate social responsibility—but some industries have to be extra sensitive to consumers’ CSR expectations in order to stay in good graces with their audiences.

Weber report: Comms execs cite positive reputational impact when CEOs take a stand

Agility PR Solutions

Should brands take a societal stand? But the real question is, how do consumersbrand opinions shape up after such a stand-taking has occurred? New research from comms giant Weber Shandwick takes a deep dive into the reputational fallout for brands when their […].

Study: Consumers see PR and marketing as interchangeable

PR Daily

A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage. PR pros focused on reputation management, media relations and brand awareness. A new study from Kantar reveals that consumers are becoming less able to distinguish between advertising messages and other brand communication. However, the report suggests you shouldn’t abandon your online brand efforts.

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Burger King taps into consumer angst with ‘Real Meals’

PR Daily

Many consumers aren’t buying it. The move conveys the risks brands are willing to take to be relatable to their target audience. Burger King has sought to develop a social media brand image, with false starts along the way.

5 ways brands use social media to boost their reputations as employers

PR Daily

While this certainly plays a major role in how brands can take advantage of social media, it is far from the only possible application. Many companies also use social media for a more inward-facing approach: improving their reputation as an employer.

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message.

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3 ways PR pros can maintain a positive brand reputation

PR Daily

Managing your organization’s reputation is important to avoid potential crises and negative publicity. There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a positive light. Incorporate consumer responses.

As courtroom losses mount, J&J seeks to limit reputational damage

PR Daily

Rasmussen was speaking at a Havas Meaningful Brands event in London. Saying that the brand prides itself on “giving babies the best start in life,” Rasmussen said it had shared “all the data it owns on its website,” in order for the public to form its own opinion on the product.

How can PR pros respond to declining consumer trust?

PR Daily

The numbers are dismal for legacy organizations and groups trying to patch up sullied reputations. Caitlin Copple Masingill tied the trend into other research: “This question is particularly interesting in the context of Edelman’s “ Brand Democracy ” report last October.

Dolce & Gabbana apologizes for riling Chinese consumers

PR Daily

Dolce & Gabbana’s continuing crisis in China shows there’s a limit for brands that thrive on controversy—or despite it. The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers. Those sites dropping the brand include.

Five Tips to Differentiating Your Brand

Cision

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space, speaks to consumers and helps them succeed is my focus as the owner of Strong Marketing.

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Leverage Your Brand’s Poker Face Into a Competitive Edge

Cision

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions.

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?