5W PR

MARCH 13, 2024

Forget dusty brochures and generic taglines because today’s travelers crave authenticity, experiences that speak to their soul, and a connection deeper than just a beach chair. Fortunately, as a company or destination, using the right PR strategies will allow you to navigate this dynamic travel landscape.

Travel 78

Travel Consumer Strategy Transportation 78

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. 94% of consumers said it is important that the companies they engage with have a strong purpose. It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. Proof of Brand Values.

Brand 135

Brand Branding Employee Case Study 135

David PR Group

APRIL 8, 2019

Evidence of this emerged last week with two high-profile incidents in the travel industry. First, Southwest Air lines , typically a reputational darling, got dinged for its handling of passenger complaints following the grounding of the Boeing 737 Max 8 aircraft. Consumers are left to wonder if this is a rampant problem. .

Crisis 57

Crisis Airlines Reputation Travel 57

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Solo PR Pro

FEBRUARY 7, 2023

They knew that travel in 2022 rebounded greatly and that the holiday season was going to be especially busy. It’s also the job of solo PR pros to help protect the brand and reputation of clients and remind them that doing what’s expected is not exceptional. Buying consumers back with monetary rewards doesn’t cut it, either.

Airlines 58

Airlines System Reputation Travel 58

David PR Group

MAY 15, 2014

He was rarely seen in public and used private garages whenever he traveled in his chauffeured car. We have to use other means to safeguard our online reputation. The first and best defense is to, simply, have a good reputation. Talk about managing one’s image. www.davidpr.com. Cohen yelp'

Reputation 40

Reputation Hotels Crisis Management Google 40

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Ryan Lochte swims into murky reputation waters. Where was solid PR and reputation advice when this was going down? First Shkreli raised consumer ire by increasing the price of antimalaria drug Daraprim by more than 5,000 percent. Wounded Warrior Project hurt by reputation damage. Drug company CEO suffers public outrage.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Cision

MAY 31, 2016

In this interview, Beth discusses the challenges life science companies face, the importance of reputation management and how to share knowledge and gain the interest of your audience through integrated communication. What role does reputation management play for health and biotech brands? Be a student of the craft.

Reputation 120

Reputation Newspapers Sports Travel 120

Stuart Bruce

JULY 15, 2014

In contrast Sir John Parker, who has chaired several FTSE 100 groups and is currently chairman of mining group Anglo American, is dismissive and thinks social media takes on greater importance if “you’re in the travel business or certain aspects of retailing.”

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Cision

APRIL 13, 2016

Whether it’s a competitor, a special interest group, a short seller, the trial bar, a government regulator or an aggrieved consumer with a Twitter account, big companies are more vulnerable than ever before. Today, one comment on social can impact a brand’s reputation. Who is fielding questions from customers, suppliers, consumers?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

PR in High Definition

JANUARY 31, 2019

Marco brings 15 years of PR experience to the table, having worked for clients in the technology, mobile, security, consumer electronics and travel industries. Firefly Group CEO Claire Walker says, “We have a solid client base in Germany and a great team that delivers outstanding results.

Communications 54

Communications Travel Mobile Technology 54

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists.

Media 96

Media Sports Agriculture Pitching 96

PR in High Definition

NOVEMBER 29, 2021

Travelling across the globe, all without leaving your living room. It would be remiss to think that the growing popularity of these non-Anglophone cultural phenomena has not, in part, been motivated by a global pandemic which forced us all to slow down, stop travelling, and try new things from the comfort of our own homes.

Film 62

Film Travel Television Local 62

Cision

JUNE 15, 2017

In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. Nothing is out of your reach, but you need strategy, drive and commitment.

Automotive 245

Automotive Resources Strategy Consumer 245

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. Porsche had to find the right equilibrium to tell their stories effectively while safeguarding the brand's reputation.

Storytelling 78

Storytelling Data YouTube Strategy 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Brand 149

Brand Branding Storytelling B2B 149

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers.

Marketing 62

Marketing Advertising Advertising B2C 62

ImPRessions - Crenshaw Communications

JULY 15, 2020

The foundation of a good public relations campaign is reputation management, and it’s important now. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way.

Reputation 221

Reputation How To SEO Guidelines 221

Cision

SEPTEMBER 8, 2016

My goal is to expand the marketing of Cerrell’s respected reputation, publicize the good work of the firm and strengthen our public relations capabilities. What are the keys to maintaining a positive brand reputation? What role does social media play in protecting a brand’s reputation? Brands need to be authentic and human.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Ethical Voices

JULY 24, 2023

Because at the end of the day, that’s your reputation. Big global agencies provide amazing opportunities to travel, see the world, and work on everything from Super Bowl ad clients to the G8 summit. You may win a battle, but not the long-term impact or reputational challenge. It’s what you’re known for.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Landis PR

NOVEMBER 8, 2021

According to a 2018 MuseFind marketing report , 92% of millennial consumers are more likely to trust an influencer endorsement over a celebrity endorsement. Those odds are in your favor if you want to improve brand awareness, reputation and, most importantly, growth. Take the road less traveled and find them.

Marketing 52

Marketing Social Media Travel Financial 52

Cision

AUGUST 9, 2016

What role does social media play in reputation and crisis management today? In maintaining and building brand reputation, social media also allows public relations professionals to empower their customer advocates with shareable information. Social media influence on brand reputation cannot be understated in this regard.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. Smithsonian Channel is already such a reputable and credible brand with award-winning content, but it’s exciting to come into a role and find new ways to elevate the channel and its platforms. So how can you ensure you reach them? That… and coffee.

Television 120

Television Crisis Crisis Management Fashion 120

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. On the reputation side of the equation, healthcare brands, particularly pharma, will need to show that the Martin Shkrelis of the world don’t represent the entire industry.

Healthcare 0

Healthcare Creativity Consumer Government 0

Stephen Waddington

MAY 16, 2017

The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Consumers find their own media via Google and social media newsfeeds. Automation and artificial intelligence will be next. Public relations is no different. Media change. Media relations.

Publicity 119

Publicity Customer Service Community Internal 119

Cision

NOVEMBER 10, 2015

They leveraged Donald to address voyage incidents, reinforce safety as the highest priority, discuss cruising as a great vacation and value, and discussed new business strategies to change how the world’s largest travel and leisure company operated. And with positive perception came increased sales.

Crisis 120

Crisis Brand Branding Crisis Communications 120

PRSay

OCTOBER 22, 2019

There are three important things to remember about storytelling: Understand how stories travel. How are they consumed and by who? Our reputation as communicators is dependent on being relentlessly honest,” Shaw said. “In this communications age today, we need to build stories that are resistant to disinformation,” said Shaw.

Conference 113

Conference Communications Storytelling Social Media 113

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. What will this role entail? They must be truthful and factual.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

OCTOBER 19, 2016

For example, instead of covering the overall travel industry, a microinfluencer might focus on backpacking in Thailand with a disability. And while paid campaigns are typically used for B2C and consumer packaged goods companies and earned is used more for B2B and niche audiences, that doesn’t mean you have to follow the norm.

Marketing 120

Marketing Measurement B2C Internal 120

Cision

JULY 19, 2016

As consumers are bombarded with information on endless media channels, achieving results becomes increasingly difficult. We encourage our members to use the materials and share the information physically, electronically and on social media to achieve greater reach with both domestic and foreign consumers. What has stayed the same?

Real Estate 120

Real Estate Agriculture Local Technology 120

Ethical Voices

NOVEMBER 7, 2022

I’ve been going to the Consumer Electronics Show. As soon as somebody says, “I like to travel internationally. So why jeopardize your reputation for that? I’m seeing more and more of the larger business and consumer media are doing it. Most reporters aren’t rich enough to travel the world.

Ethics 82

Ethics Travel Writing YouTube 82

Flatiron Communications

APRIL 8, 2020

They included anyone or anything that helped consumers cope with the anxiety and uncertainty wrought by that unprecedented attack on our country. Even lifestyle media, e.g., entertainment, food, travel, home…would be willing to entertain a story angle with a natural tie to the current crisis. The same goes for today. It’s awful.

Pitching 41

Pitching Fashion Travel Crisis 41

Barokas

NOVEMBER 28, 2017

Because United failed to do this, the airline’s billion-dollar brand reputation crumbled and travelers will remember this PR screw up for years to come. Consumers have always had a distrust of corporation organizations for reasons like this, so for Equifax, this miss-step in their communications plan cut deep.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Cision

JULY 20, 2016

With any global campaign, you need to adapt the communication to fit different cultures and various nuances of the local media, and tailor any communication tactics to ensure you’re effectively reaching the target consumers. PR is a small world so having a good reputation from the beginning of your career can help you succeed.

Leadership 120

Leadership Local Pitching Social Media 120