Cision

NOVEMBER 4, 2015

When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These brands work hard to give off just the right impression to their audiences. Don’t leave anything to chance, or else you’ll risk losing your reputation. Building your brand starts on social.

Brand 120

Brand Branding How To Construction 120

Remote PR Jobs

AUGUST 31, 2022

Brand storytelling is crucial to every business. Presenting strong narratives often wields the power to create a strong customer base, as the audience feels a sense of relatability and connection to the brand. PR teams are more than megaphones, as the company’s reputation often weighs on their shoulders.

Publicity 208

Publicity How To Storytelling Construction 208

5W PR

SEPTEMBER 29, 2022

Social media plays a very important role in elevating the popularity of skincare brands. Poorly constructed accounts will not help a business to enhance its presence on Instagram. Product tutorials help to promote brands and they are a very popular type of video content on Instagram. Consistency in Branding.

Instagram 88

Instagram Marketing Construction Video 88

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. The internet and social platforms are key tools for storytelling, brand management and connection. It’s easy to be diverted by the latest shiny object.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

MAY 29, 2018

To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. A business may think it has fully defined its brand voice , but it sometimes has only a narrow view, or one based on technical superiority. Your branding is holding you back.

Apparel 160

Apparel Construction Agency Interviews 160

Buzzstream

MARCH 7, 2024

But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. A brand needs to be sufficiently authoritative to leverage this approach, so in most cases, it needs to build some links first to get the gears moving.

System 62

System Google Policies Guidelines 62

Remote PR Jobs

SEPTEMBER 25, 2023

While it may sound complicated, it’s very simple: They connect brands with audiences. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content.

Technology 100

Technology Publicity Pitching Trade Shows 100

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Of course, not every crisis is catastrophic or entails long-term reputational risk.

Crisis 152

Crisis Exercises Crisis Communications Reputation 152

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. PR advisors should voice their opinion when they feel something won’t work.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

OCTOBER 19, 2021

A few that take this to the other extreme in the hopes of capturing branded search traffic. Here’s an example of how the tests were constructed: “In one experiment, the researchers showed a group of consumers a fictitious Tweet from Kit Kat praising Twix: ‘Competitor or not, congrats on your 54 years in business!

Marketing 92

Marketing B2B Construction Consumer 92

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

It’s fine to calculate hours spent and deliverables completed, but if the most meaningful metrics involve increased brand preference or enhanced reputation, those should be quantified. A qualified agency team will offer unvarnished feedback in important matters of strategy or reputation-building. Demand candor.

Agency 223

Agency How To Construction Advertising 223

PR Job Coach

JANUARY 14, 2011

Brand” for us is critical and a solid reputation is what is important at the end of the day. Perhaps it is time to treat ourselves as clients and spend the intellectual capital required to effectively brand ourselves. So keep these criteria in mind as you craft your brand description. Keep it simple 2.

Brand 133

Brand Branding Exercises Guidelines 133

Cision

JUNE 3, 2015

It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. I’m not talking about who you hire, or what lines of business your decide to chase down; I am focused solely on how you build and protect your brand during peacetime.

Crisis 120

Crisis Construction Viral Reputation 120

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media. An exception might include this example from Trader Joe’s.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. Monitor Your Online Reputation. Until next time!

Sports 80

Sports Hotels Reputation Construction 80

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. The possibilities for online brand building seem almost endless.

Digital PR 76

Digital PR Print Construction Television 76

5W PR

SEPTEMBER 21, 2020

Add to that the decreased likelihood of such things as misinformation, mistimed promotions, broken links, and off-brand Tweets or posts. Doing so increases the possibility of identifying possible issues well in advance and decreases the potential of the above problems, seriously damaging the brand’s reputation and community standing.

Social Media 88

Social Media Media Case Study Construction 88

Prohibition

JANUARY 24, 2022

Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. A crisis can harm your reputation as well as your competitiveness.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. Are they reputable or questionable blogs or studies? However, if you want to reach the absolute top – we’re talking Wall Street Journal, BBC, Washington Post, etc. Adding value.

Digital PR 83

Digital PR Data Survey Construction 83

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PRSay

SEPTEMBER 25, 2017

Most brands today are using some kind of platform to help them make sense of the media and social conversations that affect their reputations. That’s a breathtaking amount of data — a digital haystack so huge that your chances of finding the conversations relevant to a brand are even smaller than the proverbial needle.

Media 122

Media Agriculture Data Instagram 122

PR Job Coach

MARCH 29, 2012

And again, pick only those subjects and topics that are critical in communicating your “brand” and “character.” Make liberal use of links and content that support your personal brand and professional value. Take every opportunity to construct a smart and compelling trail of your talents and triumphs.

Facebook 160

Facebook How To Construction Insurance 160

Critical Mention

JUNE 12, 2018

Admitting flaws in decision-making or any mistake for that matter is essential to rebuilding your brand after a PR disaster. In 2010, South Africa’s construction industry was inherently known for poor construction laws that resulted in deaths and permanent disabilities to contractors.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. With all this in place, it makes influencer marketing a much more reputable and reliable method of advertising than it was initially given credit for.

Marketing 62

Marketing Advertising Advertising B2C 62

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Read on for the key ways to customize a discussion event for your B2B brand. Hosted panels are generally thought leadership and branding opportunities. Keep a soft touch and avoid over-branding. The panel is an opportunity to gently promote your business and brand, not hold people hostage with a 10-minute product overview.

B2B 136

B2B Leadership Trade Shows Insurance 136

Shift Communications

DECEMBER 5, 2016

To minimize other taste profiles, we might select a coffee bean with a reputation for a mild, inoffensive taste so that we test only the variable of burnt taste. Suppose we had constructed the following hypothesis: Followers of a brand don’t care about scandalous social media postings to stop buying from the brand.

Data-Driven PR 60

Data-Driven PR Data Construction Analysis 60

The Hoffman Agency

MARCH 20, 2017

Public relations (PR) is very much about reputation management. Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. Is that all? Probably not.

Publicity 63

Publicity Construction Agency Advertising 63

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations.

Training 159

Training Pitching Writing Video 159

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. We in PR must continue to do all we can to protect and defend our reputations as professionals. After all, we must always strive to be good apples!

Meeting 98

Meeting Ethics Storytelling Publicity 98

Prohibition

JULY 9, 2018

We won the CIPR’s Outstanding Consultancy of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. Arrange for interviews or public speaking events and construct press releases.

Creativity 48

Creativity Construction Crisis Management Social Media 48

ImPRessions - Crenshaw Communications

MAY 4, 2017

Following the editorial guidelines will streamline the process and improve the odds of publication, as discussed in a previous post on how to construct bylined articles. Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Rock the Status Quo

OCTOBER 27, 2015

Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple. As a brand, should we respond to ALL complaints, or just certain types? ARE YOU A TROLL?

Social Media 100

Social Media Groups Community Guidelines 100

Onclusive

FEBRUARY 17, 2021

To hone in on the scope and budget that’s optimal for your brand, review your communications goals, priorities and needs, and be ready to discuss where the agency can most help you move the needle given their particular expertise and resources. Measuring and reporting on metrics that matter.

Agency 51

Agency Measurement Resources Report 51

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance?

Reputation 62

Reputation Company Engineering Banking 62

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. Arrange for interviews or public speaking events and construct press releases.

Agency 54

Agency Creativity Hotels Social Media 54