ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. Share of voice – This can be a valuable metric in comparison to a key competitor.

Exercises 136

Exercises Comparison Internal International 136

PRSay

JULY 1, 2020

The International Association for the Measurement and Evaluation of Communication also offer two free tools to help PR pros put the Barcelona Principles into practice: Measurement-maturity mapper. In 2018, she founded PR-it , a global communications collective that delivers on-demand projects for brands and agencies.

Measurement 170

Measurement Communications Banking Survey 170

Solo PR Pro

NOVEMBER 10, 2020

They are your partners and brand representatives, working to achieve your business goals. The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. In the case of a lawyer, you pay for their time.

Communications 99

Communications Comparison Exercises Interviews 99

Cision

APRIL 29, 2015

Rockoff and Ed Silverman appears, my curiosity piques and I wonder what impact it will have on the pharma brands referenced. Will the references to a company like Valeant Pharmaceuticals International Inc. leave me with a favorable or unfavorable impression of the brand? Valeant Pharmaceuticals International Inc.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

NewsWhip

JULY 29, 2020

Our monthly English-language rankings often have a national bias, as publishers covering the big trends in politics and national and international news naturally receive more attention. We thought it unfair to include these in our overall analysis but include them here for comparison. . Let’s dive in. . Local-national publishers.

Local 88

Local Comparison Trends Television 88

Sword and the Script

MARCH 16, 2021

28% said brand building. 16% said building [brand] awareness. However, if the changes seem modest in comparison to the level of optimism, a separate section of the survey might offer an explanation: customer acquisition and retention are both up about 6% throughout the pandemic. 21% said acquiring new customers.

Survey 152

Survey Marketing B2B Comparison 152

Stephen Waddington

SEPTEMBER 10, 2020

By comparison, during the 2008 recession GDP shrunk by no more than 2.1% Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. Brand and corporate agencies that have a track record in purpose-led are taking an assertive leadership position. in any quarter.

Agency 122

Agency Creativity Marketing Government 122

Katie Paine's Measurement Blog

MARCH 9, 2023

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Cision releases internal DE&I report. There’s no mention of salary comparisons, which is a long-standing issue in PR. Internal comms metrics.

Software 86

Software Pitching Internal International 86

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. A thorough brand or organization audit will make setting milestones toward goals clearer and easier. Establish a baseline. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. Using prominence and quality rating scores (using your criteria), we can provide value to the coverage beyond volume comparisons and AVEs. We also offer share of voice with the ability to show several market comparison levels (e.g.,

Measurement 40

Measurement Comparison Advertising Advertising 40

Mark My Words

SEPTEMBER 22, 2022

iNews There have been “crisis talks” with ITV bosses over the claim of queue-jumping that reduced Holly Willoughby to floods of tears and damaged her £10m brand. Comparisons were immediately made with David Beckham’s refusal of an offer to jump the 13-hour line of mourners on the same day. Lawyers can’t really help this situation.

Crisis 60

Crisis Comparison Reputation Film 60

Konnect Agency

NOVEMBER 26, 2019

She had to work hard to create a brand for herself, working long hours at her “real” job and still finding time to work on her then blog to show everyone she was passionate and deserved a seat at the table. I started at Konnect as a PR intern from a foreign country years ago and worked hard to grow into my role within the agency.

Fashion 75

Fashion Comparison Instagram Social Media 75

Communications Conversations

FEBRUARY 2, 2021

Even during a pandemic, it’s tough to keep up with all the TikTok and hash tag challenges that influencers are doing with brands. views on TikTok (for comparison Charli D’Amelio’s #DistanceDance last year has 17.7 ” Oh, your social media intern wrote that one? In case you missed it, on Jan.

Marketing 60

Marketing Comparison Viral Social Media 60

Shift Communications

DECEMBER 23, 2014

Yet the New York Times, as revealed by the internal Innovation Report leaked to the public last May, is living proof that no matter how great your content is, content alone is no longer enough. Let’s revisit our top blog posts from the second quarter: 1. Content Isn’t King: A Lesson From The New York Times. Content is king”…right?

Comparison 94

Comparison Measurement Blogging Engineering 94

PR 20/20

FEBRUARY 7, 2023

You can connect your GA4 property in two ways: via your existing Universal Analytics account or as a brand-new account. Because of this, internal traffic must be filtered within the property rather than created as a separate view. Yes, Google Analytics 4 is a free service. How can I set up my Google Analytics 4 account?

Analytics 69

Analytics Google Mobile Measurement 69

Shift Communications

MAY 28, 2015

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. The greatest hidden power of Twitter Audience Insights, however, is comparison.

Twitter 60

Twitter How To Wireless Marketing 60

Buzzstream

AUGUST 29, 2018

I typically spend half a day reviewing the keywords at this point to make sure I remove any branded competitors and queries that aren’t relevant for me. If you want to read more about how these metrics are calculated, you can check out this comparison on the BuzzStream blog. It is a useful metric, but not here.

Comparison 113

Comparison Data Analytics Tools 113

Beyond PR

JUNE 3, 2016

It’s true that investor relations and public relations perform different functions, serve different internal and external audiences, and operate under their own sets of best practices or – in the case of IR – regulations. The PR team has experience pitching internal experts and getting media placements. This is a mistake.

Comparison 40

Comparison Financial Internal International 40

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified says some customers use this for internal communications too. Yet if the name rings a bell, the company has been working on its awareness.

Software 117

Software Tools Publicity System 117

Buzzstream

MAY 16, 2024

Think about it: even if your goal is just brand awareness or establishing yourself as a thought leader, if you are doing so in the wrong industry, you aren’t going to get much value out of it. Thus, nofollow links can provide direct traffic and general brand awareness. Getting links from irrelevant sites will not help your case.

Blogging 62

Blogging Google SEO Writing 62

Buzzstream

MAY 12, 2020

There are plenty available, and many sites carry comparisons of them. Secondly , effective internal communication is necessary to ensure ongoing, sustainable productivity in remote teams. This should include the basic functionality of these systems, but also more complex issues such as etiquette and brand style. .

Strategy 102

Strategy Employee System Tools 102

prTini

JUNE 24, 2016

Clearly, our country is grappling with issues here that go so far beyond anything to do with social media or PR, and by comparison the question of brand social media response seems so small. At Geben, we handle social for a wide variety of local and national brands—everything from local microbreweries to Fortune 100 retailers.

Crisis 37

Crisis Mobile Social Media Comparison 37

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. After all, the most successful brands are also powerhouse publishers. Use your own product usage and data, or partner with an association or complementary brand to publish the definitive report for your industry.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

FEBRUARY 11, 2017

By comparison, users make an estimated two trillion searches on Google per year. The internal politics and unforeseen technology hurdles post-audition sometimes relegate big businesses to squeezing the last bit of remaining revenue without ever making improvements. So, what exactly is a visual search ad? Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. What are the goals of my internal stakeholders?

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

PR Fuel

AUGUST 7, 2018

Your company, Teddy Bear Clothes Incorporated, is announcing the release of their brand new Harry Potter tie-in line of teddy shirts, and you were tasked with getting the word out to the papers and television stations. It’s a beautiful comparison that I’ve taken to heart. Why Your Press Release’s Success Depends on Just a Few Words.

Writing 40

Writing How To Report Comparison 40

Buzzstream

DECEMBER 17, 2020

As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries. If you’re just starting out or conducting minimal international outreach it offers 50 free searches a month.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

OCTOBER 8, 2019

But he also notes that content marketing lets you have your cake and eat it too because it supports softer metrics that at the same time: Builds brand; Drives engagement; and. Pitch these ideas as a comparison – a case for investing or investing more in content marketing – and not as a replacement. b) Integrated marketing.

Content Marketing 82

Content Marketing Marketing Comparison Measurement 82

Sword and the Script

MARCH 15, 2022

It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. click image for high resolution). Alerts and reporting.

Tools 160

Tools Media Software Analysis 160

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms.

Agency 120

Agency Trade Shows Comparison Meeting 120

PR 20/20

MAY 24, 2018

But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? First things first on your road to pre-hackathon prep— assemble your team of internal allstars. What keeps them loyal to a brand? Well-known internal subject matter expert (SME). The list goes on.

Marketing 40

Marketing Comparison Internal International 40

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. It’s time they made the most of their investments. [If

Financial 111

Financial Industry Report Insurance 111

Maxim Behar

SEPTEMBER 4, 2023

Maybe not the only thing, but every word, every comma can even build a positive brand, it can also bring it down. Let me make a comparison. Let me put it this way - all of us on social media are trying to build a brand. the most important thing is. The latter usually happens in seconds.

Social Media 52

Social Media Media Writing Web 52

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170