A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. See this earlier post for tips on how to go from PR intern to permanent hire.

5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards.

PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold


The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. Best Practices Events Featured PRSA International Conference public relations strategy

8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. 8 reasons to invest in internal PR. Internal comms drives good customer service. Internal comms makes employees happy.

Developing A PR Campaign For International Hotels

Ronn Torossian

In a field as highly competitive as hospitality, the right PR strategy is the best way for today’s international hotels to get ahead of the game. The post Developing A PR Campaign For International Hotels appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Brand managers walk a fine line on International Women’s Day

PR Daily

For International Women’s Day, social media managers had their banners ready. Authenticity has become ever more important for brand managers and marketers—and many organizations don’t have a strong background of equality for women. Happy International Women’s Day!

Wayfair donates to Red Cross amid internal protest over detention camps

PR Daily

"The point Wayfair workers are making is that such squalid camps shouldn’t even be there and that their company shouldn’t facilitate their existence—and that as a well-known brand, they can play a role in public outrage over the border policy. "

What Does Blood Have to Do With Internal Communication Strategy?

Waxing UnLyrical

Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. Exactly what does this have to do with internal communication again? For some, it could be a well-developed employer brand.

5 ways internal content can boost your brand

PR Daily

The inner workings of a business can affect a brand’s public image, especially in this digital-obsessed era. Here are five ways the content you push out to employees can also affect your consumers and your overall brand: 1. Empowering employees to tell brand stories.

International Conference Preview: 5 Questions With Journalist Laura Ling


20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. At the PRSA International Conference in San Diego this October, you’ll be speaking to an audience of professional communicators.

Monday Roundup: Internal Communications

Waxing UnLyrical

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The case for internal communications.

How Cannabis Brands Can Improve Their Visibility

Ronn Torossian

Cannabis has increasingly become a focal point of international attention. For entrepreneurs hoping to advance their brands, this boom in legal cannabis presents an incredible opportunity to convert media coverage into positive brand capital- […].

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3 employees who can harm your brand

PR Daily

As the number of channels and the volume of content grows, it’s increasingly difficult to guard your organization’s valuable brand. Product managers send out companywide emails announcing their (completely off-brand) Medium blog post.

To boost your employer brand, spotlight the heroes in your ranks

PR Daily

Some of the best employer brands make celebrities of those doing the work, whether that’s manufacturing or IT or health care. You also can promote this perspective through your employer brand and your internal communications.

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Tips For Being A Kick-@$$ PR Intern

Shift Communications

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally.

#PRExpanded Guest Post: Socializing Your Brand … What’s That?

PR Expanded

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? So, how do you socialize your brand? Socialize Your Brand in Three Steps. Branding Guest Post PR 2.0

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How The Right Brand Partnerships Can Build Audience Loyalty

PR News

Brands that constructively feed off each others ideas, perspectives, and resources can effectively expand both audience and reach through collaboration. Hence, successful brand partnerships can optimize brand loyalty through maximum exposure.

Why These PR Campaigns Received International Accolades at Cannes


McDonald’s debuted a new look in celebration of International Women’s Day when the company “flipped” its iconic Golden Arches logo, turning the internationally-known “M” into a stylized “W” in honor of women. In fact, the company was the most-searched brand on March 8.

Is it time to call quits on International Women’s Day?

PR in High Definition

As a former pupil at a single sex school, I remember all too well the buzz around International Women’s Day. Fast forward to now, and we still hear the stories of Marie Curie, Rosa Parks and Mother Theresa, amongst others, on International Women’s Day, which is great, of course.

Barbie, others embrace females’ stories for International Women’s Day

PR Daily

Just in time for International Women’s Day, Mattel is offering consumers miniature replicas of heroines around the world. RELATED: Learn how to boost buzz, build brand recognition and engage employees on the hottest social media platforms.].

How to reduce brand dilution with better stories

PR Daily

How can storytelling help preserve your brand’s value? New research suggests you must protect your brand voice internally to stick out from the crowd. My company recently partnered with FocusVision to study brand dilution in more depth.

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4 tips to turn employees into brand ambassadors

PR Daily

That’s why it’s crucial to systematically identify, cultivate and recognize your brand ambassadors. Choose the right brand ambassadors. . Not everyone is an ideal brand ambassador. Brand ambassadors should also be savvy social media users and confident communicators.

Conservative coffee? That’s Black Rifle’s brand

Ronn Torossian

But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business BRANDING MARKETING Strategy

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Why Metrics Matter: Day One at the AMEC International Summit


This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Head of brand, communications & digital at Philips North America, Mark A.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Branding: The Meaning and Importance of Acquiring Your Brand. What do you hope to learn at the PRSA 2015 International Conference?

10 Takeaways From PRSA’s 2018 International Conference


Austin, Texas, was the backdrop for PRSA’s International Conference this past week. When you don’t have dollars, then you should be setting up brand partnerships. When you take one community that loves one brand and another community that loves another brand, and create unique experiences that both communities can celebrate, that’s the holy grail.” — Jonathan Mildenhall , CEO, TwentyFirstCenturyBrand. Thought Leadership PRSA International Conference

Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. The answer depends on the brand.

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3 bad reasons for changing your branding

PR Daily

Clients frequently come to PR pros for help developing a new logo and brand identity. Here are three reasons NOT to change your brand identity: 1. Organizations work hard to establish a familiar logo and brand identity that connects with audiences.

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How to generate authentic brand advocacy from your employees

PR Daily

Consumers trust personal connections more than brand marketing or promotion. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts.

Monday Roundup: International Women’s Day

Waxing UnLyrical

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Around the Web international womens day IWD

Brand Story We Love: David Peck


And on top of all that, David is also currently collaborating on a new children’s series geared towards engaging youth in international development and social justice issues. Blog Brand Stories We Love Brand Story brand storytelling Not for ProfitHere’s something you don’t hear very often… “He’s a gifted public speaker, a talented university and college lecturer, a social entrepreneur… and an award winning magician.” ” Yup.

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Your PR Strategy is Missing One Thing: Internal Communications

Stern + Associates

The post Your PR Strategy is Missing One Thing: Internal Communications appeared first on Stern Strategy Group. Brand Strategy employee engagement employee relations internal PRIt’s a challenging market. Everyone on your team and throughout your organization is hands on and heads down getting work done. It’s easy to get caught up in designing and.

5 Brand Elements to Evaluate When Refreshing Your Corporate Image


Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh. 1.    Conduct Extensive Brand Research. Featured Best Practices branding

The International: Taking Social Media Overseas

Waxing UnLyrical

As you might imagine, this is a highly attractive option for international students. Not only am I trying to reach an international audience, but a very specific niche one. and want to see an actual person behind the brand before they’ll hand over their trust.

Why and how you should use podcasting—externally and internally

PR Daily

Two obstacles have prevented internal communicators from pursuing podcasting (in addition to those listed above). Collaborative software company Slack podcasts in support of its employer brand. Podcasting is not just red hot; it's here to stay.

3 ways hiring marketing interns could hurt your small business

PR Daily

When outlining your budget, you might consider hiring a communications or social media intern. Interns lack industry knowledge. The goal for many interns is to acquire knowledge while in a given position. Sooner or later (and usually sooner), interns leave.

The surprising origins of brand names

PR Daily

Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day. Yet when it comes to the brands you are most familiar with, you might not know the simplest things about them.

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Celebrating new voices in academia – Emerald Publishing’s International Women’s Day 2019 campaign


We devised a plan that included teaser posts in the lead up to the campaign launch, the launch on International Women’s Day and content to follow for the rest of the month. Client News academia campaign campaigns gender equality international womens day

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Despite the positives of internal communications strategies, Ryan recognizes the difficulties.

LTPR Welcomes Nicolas Capistrano as Summer Intern

Reputation Us

August 1, 2016 – LT Public Relations , a Portland-based communications firm, welcomes Nicolas Capistrano as its summer intern. The post LTPR Welcomes Nicolas Capistrano as Summer Intern appeared first on LTPR. PORTLAND, Ore.,