Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. Even though I’m familiar with the framework and have been writing about it for nearly a decade, I found the tutorial extremely beneficial. We also offer share of voice with the ability to show several market comparison levels (e.g.,

Measurement 40

Measurement Comparison Advertising Advertising 40

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. This isn’t foolproof because a site with overall traffic doesn’t mean the page you write will get any traffic. I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified says some customers use this for internal communications too. Yet if the name rings a bell, the company has been working on its awareness.

Software 117

Software Tools Publicity System 117

Beyond PR

JUNE 3, 2016

It’s true that investor relations and public relations perform different functions, serve different internal and external audiences, and operate under their own sets of best practices or – in the case of IR – regulations. The PR team has experience pitching internal experts and getting media placements. This is a mistake.

Comparison 40

Comparison Financial Internal International 40

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. After all, the most successful brands are also powerhouse publishers. Use your own product usage and data, or partner with an association or complementary brand to publish the definitive report for your industry.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. By comparison, users make an estimated two trillion searches on Google per year. If you enjoyed this post, you might also like: Brands Be the Content Customers Want…Not Next to It [UML].

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 196

Marketing Content Marketing Data Social Media 196

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries.

Digital PR 161

Digital PR Tools Pitching Film 161

Maxim Behar

SEPTEMBER 4, 2023

They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. There you can write longer, share, and argue easier, illustrate with photos. We all need to learn how and what we speak, write, look like.

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

OCTOBER 8, 2019

But he also notes that content marketing lets you have your cake and eat it too because it supports softer metrics that at the same time: Builds brand; Drives engagement; and. That’s of an old school freelance writing metric, but it’s still a solid benchmark, or you can assess what you spend on content today, and back into your own number.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. It’s time they made the most of their investments. [If

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

MAY 12, 2024

Just as you can’t miss your college bestie’s bday again , your brand shouldn’t be silent on International Women’s Day or miss an opportunity to promote a new product roll-out. But in truth, your ideal publishing cadence will fluctuate based on your brand’s resources and goals.

How To 105

How To Resources Comparison Analytics 105

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. Internal Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JUNE 4, 2019

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 At the time of this writing, the stock was trading at the low end of its 52-week range of $10.46 – $18.28

Software 106

Software Reddit Marketing Survey 106

NewsWhip

AUGUST 18, 2020

For comparison, news about President Trump on the week of his acquittal in the Senate saw only around 230 million engagements. . This extended to brands too, and was particularly resonant when it was brands extending their work to help in the community. Coronavirus and Black Lives Matter. the numbers. Brett Lofgren.

Web 78

Web Comparison Facebook Community 78

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. I spent some time as a journalist at the dawn of the internet in the 90s. 100%, 100%.

Ethics 80

Ethics Employee Communications System 80

MaccaPR

OCTOBER 17, 2016

Determine a format that will work with your organization’s brand…and get to work! Write, Tell and Show Your Sustainability Story. The statistics are important for trending and tracking improvement and progress, but they pale in comparison to the people and the processes behind the numbers. Bottom-line? Collect Data. Leverage it!

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. She subsequently developed her own fashion brand and became a successful businesswoman.

Ethics 52

Ethics Communications Print Television 52