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It’s high time A-Rod gave J-Lo some influencer marketing advice

Communications Conversations

Even during a pandemic, it’s tough to keep up with all the TikTok and hash tag challenges that influencers are doing with brands. Let’s just say it hasn’t exactly gone viral–at least not in a good way. views on TikTok (for comparison Charli D’Amelio’s #DistanceDance last year has 17.7

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The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries. If you’re just starting out or conducting minimal international outreach it offers 50 free searches a month.

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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

This also works for viral content – like a retweet on Twitter. It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story. Alerts can be for whatever you want – brand mentions, competitors, or certain keywords. They have a couple of hundred international customers already.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Brands spend large sums of money on content marketing. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. It’s time they made the most of their investments. [If

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. Internal Datasets.

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The NewsWhip Pulse Episode 1 Recap

NewsWhip

For comparison, news about President Trump on the week of his acquittal in the Senate saw only around 230 million engagements. . This extended to brands too, and was particularly resonant when it was brands extending their work to help in the community. Coronavirus and Black Lives Matter. the numbers. Brett Lofgren.

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