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It is becoming increasingly clear that brands who embrace diversity and reflect the new American consumer landscape are those who will win in the modern era. study, and it is easy to see what a massive opportunity this is for brands. As the LGBTQA segment has evolved, so has the way that brands are approaching it. Back then, brands who engaged with the community did so in silos, without using earned or owned media. MORE
Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic. With more than $1 trillion dollars of buying power and a lot of disposable income, the LGBTQ community will most likely come out in force when the country reopens for business. History and research have shown that this community is one of the first to resume travel and shopping after periods of uncertainty. MORE
The Wisconsin-based sandwich company Cousins Subs relied on digital channels and customer service to show consumers a dedication to the community during COVID-19. Even if you can’t fulfill your traditional role in your community, there are other ways to fill consumers’ needs, to provide excellent customer service and to distinguish yourself in a crowded marketplace. PR Daily: In your opinion, what online assets are the most valuable for brands right now, and why? MORE
Here are today’s top stories: Discord and Reddit address ‘WallStreetBets’ community. The surge is thanks to individual investors putting a “short squeeze” on the stock in a concentrated campaign organized through the r/WallStreetBets community on Reddit and the group’s Discord server. MORE
Emojis are everywhere—including in the marketing campaigns for many well-known brands. The typographical cartoon symbols have been lifted from the smartphone screens of millennials and inserted into the strategies of brands such as Starbucks, Domino’s Pizza and General Electric. Data from Socialbakers Analytics show that in 2014, more than a quarter (28 percent) of Facebook’s top-brands used emojis in their posts. Branded emoji efforts. MORE
Brands, too, have had to turn within. Brands are being held accountable in new ways and now realize that public statements are not the end punctuation to a short sentence. As interests surge on how best to engage the black community today and over the long-term, we offer these helpful strategies as a starting point for connecting with the culture. The brand told this story throughout tours of its facilities and via social media and marketing campaigns. MORE
Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. Sure, reaching consumers offline can be more difficult than launching a digital campaign. Make a Community Impact. We live in a digital world. MORE
Still, many PR and marketing managers struggle with just how to spend their time crafting and publishing content online—and what will best engage consumers of all ages. It recently surveyed 1,000 consumers in three generation brackets : millennials (ages 18 to 34), Generation X (ages 34 to 54) and Baby Boomers (ages 55 and up). Here’s what brand managers should know: 1. 1 as most consumers’ preferred social network. percent of millennial consumers—along with 50.4 MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial. MORE
As communications pros, the power of the pivot hinges on understanding our consumer. What are consumers feeling and experiencing right now, and what are they looking for, expecting from the brands they love? More than words, consumers want action. MORE
As businesses navigate reopening and bringing back consumers to their premises, how can communicators prepare for this period of uncertainty and anxiety? Doing business with consumers, diners, and shoppers will change. And in consumer retail and restaurant businesses, customers say they are most fearful of being exposed to the coronavirus by other customers, according to national consumer research. A local community could be designated as a “hotspot.” MORE
Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. A post-COVID era is coming, and brands need to be ready. MORE
If media relations is an arm of public relations, community management is another. A community grows your reach and influence. Consumers don’t listen to brands; they listen to their friends and families. If those people like you and what you have to say, the community and loyalty grows. But how do you manage that community? These five tips hold the answers: Want to learn more about community management and its role in PR? MORE
as tragic shootings continue to plague the nation’s communities. Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. How can brand managers build loyalty with their audiences? MORE
Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. I was impressed by the researchers’ data-driven, consumer-focused approach, and the results that the organization was able to accomplish, once armed with this knowledge. MORE
At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. We found that 74 percent of millennials and members of Generation Z believe a company’s location on the map is no longer the best marker of what community it belongs to. More than half define “community” by shared interests and mindsets. Our research at Mitchell shows that 63 percent of respondents want brands to demonstrate their local knowledge. MORE
We gather and form mini-communities around our work, interests, locations and more. User generated content (UGC) – unsolicited content provided by a brand’s users – is an expression of our tribal nature. Communication professionals value positive UGC because people trust what other people say more than what a brand says about itself. In fact, consumers are twice as likely to share user-generated content with friends or family. Humans are a tribal bunch. MORE
The platform is testing more advertising capabilities, with more brand managers establishing a presence and exploring new opportunities on it. Still, just as marketers had a hard time optimizing the popularity of Snapchat, how do brands know whether TikTok is right for them? What’s in it for brands? Repurposing simple ads and/or sponsored endorsements doesn’t seem to cut it, but platform-tailored creativity—leaning into trends and showing off a brand’s lighter side—does. MORE
Last Tuesday, members of the Ragan community virtually came together to discuss how they’re maintaining both culture and morale as they and their workforces shelter in place. Use content to humanize your brand. Whether you’re highlighting community efforts or sharing light-hearted and engaging content to uplift employees and consumers, use what you create as a way to strengthen relationships. MORE
Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. It is not enough to just speak up for one marginalized community on one topic,” he said. “We MORE
September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. MORE
I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation. MORE
The popular photo-sharing app now offers users tools for buying products directly from their favorite brands. The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention. Instagram is introducing features that will help brand managers make the most of this sea change. MORE
It’s hardly the only attempt to create community around a storytelling initiative, but what is unique about the SHIFT campaign is how it anchors the entire effort around a podcast, “ Shift Talk.” They make natural brand ambassadors. MORE
How are you creating community and interaction for your external audiences during the COVID-19 pandemic? At least, that’s the hope for brands such as Oscar Mayer that are seeking new ways to engage fans. Brand managers know that audiences are missing social gathering and interaction. We want to meet our consumers where they are and help unify neighborhoods for a good cause,” says Vultaggio. “We MORE
Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. Platforms are becoming more and more saturated with each passing day and brands are in a constant war to stand out amongst the crowd. Despite these challenges, here are a few ways your brand can get the most out of social media: Tailor your messaging for different platforms. MORE
It’s also important for brand managers to remember that social media isn’t just an extension of your customer service team. As a community manager, daily, proactive engagement is becoming increasingly important for organizations to be successful on social media. Truly become your brand when you’re online and engaging with fans. Is your brand serious, funny, goofy, witty or sweet? It’s imperative to reflect your brand’s voice in each and every online interaction. MORE
With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. MORE
Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. Discovering and refining the focus of my show has helped my brand grow substantially. How is your video content serving your community? Because social media is FLOODED by content, much of it ending as noise to consumers. MORE
Before consumers buy from a brand, they often want to read a review or watch a testimonial. Though the public’s perception of a successful promotional video might forever be linked to ShamWow, OxyClean or the Magic Bullet, marketers at VidYard say there’s a potentially better way to visually promote your brand. Prioritizing your customers builds community, strengthens your relationships and boosts brand advocacy. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial. MORE
With the emergence of influencer marketing , it’s vital that your brand is on point with its PR messaging. Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business. Compared to other industries, consumer electronics is unusually large. MORE
When considering consumer needs, PR and marketing pros should seek to embrace diversity. revealed that minorities, particularly African Americans, have a big effect on consumer markets—and brand managers would be wise to pay attention. The study showed that minorities including African-American, Hispanic and Asian consumers not only spend considerable amounts on consumer goods, they also make up a large portion of overall purchases in several categories. MORE
Many consumers aren’t buying it. The move conveys the risks brands are willing to take to be relatable to their target audience. Fortune reported : “We see [quick serve restaurants] increasingly taking marketing risks to find cultural relevance and claim attention across social media spheres, especially in response to moves from their competitors,” Corey Chafin, principal in the consumer and retail practice of A.T. MORE
It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan. ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.” During the Twitter chat, Megan will be addressing the following questions, but we encourage all community members to weigh in with their ideas and share their perspectives too. MORE
Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty. The survey reported that 71 percent of consumers say it’s important for organizations to take a stance on social issues and current movements, and 75 percent say they’ll start shopping at a company supporting an issue with which they agree. “As MORE
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness. MORE
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. Most marketers say brand awareness remains the top goal for their social media outreach efforts. MORE
Many brand managers are going online to excite people to exercise their franchise and cast a vote. On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. It wrote : At Lyft, we’re working to improve lives by connecting people and their communities through the world’s best transportation. Would a free cookie persuade you to vote in the 2018 midterm elections? MORE
ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients. On Tuesday, February 17, 2015 at 8:30 p.m. MORE
But what one tactic can drive employee engagement and consumer support? It’s a broad term referring to the social good your brand does locally, nationally or globally. Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Align social good with brand values. When it comes to partnering with a cause, think about the work your brand does and the product or service it offers. MORE
Cision
SEPTEMBER 22, 2015
If media relations is an arm of public relations, community management is another. A community grows your reach and influence. Consumers don’t listen to brands; they listen to their friends and families. If those people like you and what you have to say, the community and loyalty grows. But how do you manage that community? These five tips hold the answers: Want to learn more about community management and its role in PR?
PR Daily
JULY 1, 2020
Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. A post-COVID era is coming, and brands need to be ready.
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PR Daily
OCTOBER 23, 2020
It’s hardly the only attempt to create community around a storytelling initiative, but what is unique about the SHIFT campaign is how it anchors the entire effort around a podcast, “ Shift Talk.” They make natural brand ambassadors.
PRSay
AUGUST 25, 2020
Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. It is not enough to just speak up for one marginalized community on one topic,” he said. “We
Waxing UnLyrical
APRIL 18, 2019
Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. Discovering and refining the focus of my show has helped my brand grow substantially. How is your video content serving your community? Because social media is FLOODED by content, much of it ending as noise to consumers.
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.
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PR Daily
AUGUST 17, 2020
As communications pros, the power of the pivot hinges on understanding our consumer. What are consumers feeling and experiencing right now, and what are they looking for, expecting from the brands they love? More than words, consumers want action.
PR Daily
APRIL 29, 2020
How are you creating community and interaction for your external audiences during the COVID-19 pandemic? At least, that’s the hope for brands such as Oscar Mayer that are seeking new ways to engage fans. Brand managers know that audiences are missing social gathering and interaction. We want to meet our consumers where they are and help unify neighborhoods for a good cause,” says Vultaggio. “We
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.
PR Daily
JUNE 15, 2020
Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic. With more than $1 trillion dollars of buying power and a lot of disposable income, the LGBTQ community will most likely come out in force when the country reopens for business. History and research have shown that this community is one of the first to resume travel and shopping after periods of uncertainty.
Shift Communications
JANUARY 12, 2018
With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.
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PR Daily
JUNE 16, 2020
Brands, too, have had to turn within. Brands are being held accountable in new ways and now realize that public statements are not the end punctuation to a short sentence. As interests surge on how best to engage the black community today and over the long-term, we offer these helpful strategies as a starting point for connecting with the culture. The brand told this story throughout tours of its facilities and via social media and marketing campaigns.
PR Expanded
JANUARY 14, 2019
It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan. ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.” During the Twitter chat, Megan will be addressing the following questions, but we encourage all community members to weigh in with their ideas and share their perspectives too.
PR Daily
MAY 8, 2020
The Wisconsin-based sandwich company Cousins Subs relied on digital channels and customer service to show consumers a dedication to the community during COVID-19. Even if you can’t fulfill your traditional role in your community, there are other ways to fill consumers’ needs, to provide excellent customer service and to distinguish yourself in a crowded marketplace. PR Daily: In your opinion, what online assets are the most valuable for brands right now, and why?
Agility PR Solutions
OCTOBER 12, 2020
September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community.
PR Daily
NOVEMBER 6, 2018
Many brand managers are going online to excite people to exercise their franchise and cast a vote. On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. It wrote : At Lyft, we’re working to improve lives by connecting people and their communities through the world’s best transportation. Would a free cookie persuade you to vote in the 2018 midterm elections?
PR Daily
JULY 8, 2019
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. Most marketers say brand awareness remains the top goal for their social media outreach efforts.
PR Expanded
FEBRUARY 13, 2015
ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients. On Tuesday, February 17, 2015 at 8:30 p.m.
PR Daily
JANUARY 28, 2021
Here are today’s top stories: Discord and Reddit address ‘WallStreetBets’ community. The surge is thanks to individual investors putting a “short squeeze” on the stock in a concentrated campaign organized through the r/WallStreetBets community on Reddit and the group’s Discord server.
Doctor Spin
AUGUST 16, 2015
I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation.
5W PR
APRIL 9, 2019
Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. Sure, reaching consumers offline can be more difficult than launching a digital campaign. Make a Community Impact. We live in a digital world.
PR Daily
MAY 18, 2020
As businesses navigate reopening and bringing back consumers to their premises, how can communicators prepare for this period of uncertainty and anxiety? Doing business with consumers, diners, and shoppers will change. And in consumer retail and restaurant businesses, customers say they are most fearful of being exposed to the coronavirus by other customers, according to national consumer research. A local community could be designated as a “hotspot.”
PR Daily
SEPTEMBER 5, 2019
as tragic shootings continue to plague the nation’s communities. Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. How can brand managers build loyalty with their audiences?
Solo PR Pro
JANUARY 24, 2017
We gather and form mini-communities around our work, interests, locations and more. User generated content (UGC) – unsolicited content provided by a brand’s users – is an expression of our tribal nature. Communication professionals value positive UGC because people trust what other people say more than what a brand says about itself. In fact, consumers are twice as likely to share user-generated content with friends or family. Humans are a tribal bunch.
Waxing UnLyrical
MARCH 19, 2013
Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. I was impressed by the researchers’ data-driven, consumer-focused approach, and the results that the organization was able to accomplish, once armed with this knowledge.
PR Daily
FEBRUARY 6, 2019
At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. We found that 74 percent of millennials and members of Generation Z believe a company’s location on the map is no longer the best marker of what community it belongs to. More than half define “community” by shared interests and mindsets. Our research at Mitchell shows that 63 percent of respondents want brands to demonstrate their local knowledge.
PR Daily
APRIL 26, 2016
Emojis are everywhere—including in the marketing campaigns for many well-known brands. The typographical cartoon symbols have been lifted from the smartphone screens of millennials and inserted into the strategies of brands such as Starbucks, Domino’s Pizza and General Electric. Data from Socialbakers Analytics show that in 2014, more than a quarter (28 percent) of Facebook’s top-brands used emojis in their posts. Branded emoji efforts.
PR Daily
NOVEMBER 9, 2016
It’s also important for brand managers to remember that social media isn’t just an extension of your customer service team. As a community manager, daily, proactive engagement is becoming increasingly important for organizations to be successful on social media. Truly become your brand when you’re online and engaging with fans. Is your brand serious, funny, goofy, witty or sweet? It’s imperative to reflect your brand’s voice in each and every online interaction.
PR Daily
JANUARY 11, 2019
Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty. The survey reported that 71 percent of consumers say it’s important for organizations to take a stance on social issues and current movements, and 75 percent say they’ll start shopping at a company supporting an issue with which they agree. “As
5W PR
MARCH 27, 2017
With the emergence of influencer marketing , it’s vital that your brand is on point with its PR messaging. Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business. Compared to other industries, consumer electronics is unusually large.
PR Daily
APRIL 22, 2020
Last Tuesday, members of the Ragan community virtually came together to discuss how they’re maintaining both culture and morale as they and their workforces shelter in place. Use content to humanize your brand. Whether you’re highlighting community efforts or sharing light-hearted and engaging content to uplift employees and consumers, use what you create as a way to strengthen relationships.
PR Daily
SEPTEMBER 27, 2016
Before consumers buy from a brand, they often want to read a review or watch a testimonial. Though the public’s perception of a successful promotional video might forever be linked to ShamWow, OxyClean or the Magic Bullet, marketers at VidYard say there’s a potentially better way to visually promote your brand. Prioritizing your customers builds community, strengthens your relationships and boosts brand advocacy.
Onclusive
OCTOBER 3, 2017
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.
PR Daily
DECEMBER 11, 2019
The platform is testing more advertising capabilities, with more brand managers establishing a presence and exploring new opportunities on it. Still, just as marketers had a hard time optimizing the popularity of Snapchat, how do brands know whether TikTok is right for them? What’s in it for brands? Repurposing simple ads and/or sponsored endorsements doesn’t seem to cut it, but platform-tailored creativity—leaning into trends and showing off a brand’s lighter side—does.
PR Daily
MARCH 23, 2018
When considering consumer needs, PR and marketing pros should seek to embrace diversity. revealed that minorities, particularly African Americans, have a big effect on consumer markets—and brand managers would be wise to pay attention. The study showed that minorities including African-American, Hispanic and Asian consumers not only spend considerable amounts on consumer goods, they also make up a large portion of overall purchases in several categories.
PR Daily
MARCH 20, 2019
The popular photo-sharing app now offers users tools for buying products directly from their favorite brands. The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention. Instagram is introducing features that will help brand managers make the most of this sea change.
PR Daily
MAY 3, 2019
Many consumers aren’t buying it. The move conveys the risks brands are willing to take to be relatable to their target audience. Fortune reported : “We see [quick serve restaurants] increasingly taking marketing risks to find cultural relevance and claim attention across social media spheres, especially in response to moves from their competitors,” Corey Chafin, principal in the consumer and retail practice of A.T.
Cision
JUNE 8, 2015
But what one tactic can drive employee engagement and consumer support? It’s a broad term referring to the social good your brand does locally, nationally or globally. Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Align social good with brand values. When it comes to partnering with a cause, think about the work your brand does and the product or service it offers.
5W PR
DECEMBER 11, 2018
Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. Platforms are becoming more and more saturated with each passing day and brands are in a constant war to stand out amongst the crowd. Despite these challenges, here are a few ways your brand can get the most out of social media: Tailor your messaging for different platforms.
PR Daily
MARCH 9, 2017
Still, many PR and marketing managers struggle with just how to spend their time crafting and publishing content online—and what will best engage consumers of all ages. It recently surveyed 1,000 consumers in three generation brackets : millennials (ages 18 to 34), Generation X (ages 34 to 54) and Baby Boomers (ages 55 and up). Here’s what brand managers should know: 1. 1 as most consumers’ preferred social network. percent of millennial consumers—along with 50.4
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