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Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. A great example of a purpose driven brand is Texas-based retail grocery chain H-E-B.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences.

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5 consumer behavior trends PR pros should know for 2021

PR Daily

First, a strong communications strategy and crisis communication plan are key for not only staying afloat, but also coming out of the pandemic in a stronger position. As communications pros, the power of the pivot hinges on understanding our consumer.

3 ways to reach LGBTQ consumers in the ‘new normal’

PR Daily

Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic. Here are three ideas to make your organization top of mind for LGBTQ community: 1.

Community Management: Quit Herding Cats

Cision

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. Consumers don’t listen to brands; they listen to their friends and families. If those people like you and what you have to say, the community and loyalty grows. But how do you manage that community? These five tips hold the answers: Want to learn more about community management and its role in PR?

How Big Data Will Modernize Your Crisis Communications Plan

PRSay

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Consider the recent crisis that Volkswagen faced. Proactive enterprises have planned ahead by creating comprehensive crisis communications plans.

The Role of The Social CEO in Your Crisis Communications

Melissa Agnes

Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. As my mind continually wraps around risk and crisis communications (I can’t help it, it just works that way), this study leaves me with a question of concern: If trust in executives is at an all-time low, how can this work against your organization in a crisis? It takes time and energy to build a community of trust.

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow. Most marketers say brand awareness remains the top goal for their social media outreach efforts.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

A recent headline in PR News shared something we all know, but don't love to admit: " Brands See Risks but Fail to Plan for Them." " Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

A recent headline in PR News shared something we all know, but don't love to admit: " Brands See Risks but Fail to Plan for Them." " Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example.

How the Ragan community is boosting culture and morale among their workforces

PR Daily

Last Tuesday, members of the Ragan community virtually came together to discuss how they’re maintaining both culture and morale as they and their workforces shelter in place. Use content to humanize your brand. In short, frequent, short communications did wonders.

Discord and Reddit grapple with ‘WallStreetBets’ communities, Activision Blizzard defends DE&I hiring initiatives, and Twitter rebrands to embrace ‘real’ conversations

PR Daily

Hello, communicators: Joe Martin, general manager and vice president of marketing and strategy for CloudApp, recently asked Twitter users for their most-hated corporate terms: What corporate word or phrase do you hate the most? The brand isn’t us, it’s all of you. CRISIS COMMUNICATIONS.

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PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Merry Morud and Kevin Watterson from Aimclear talk crisis communications and community management in our digital world. Brands and Crisis Communications Plans: How Important Is It? Hello crisis communications. It’s the day you find your brand in the social media situation room. You have to understand that it’s hard to think clearly and strategically in the midst of a developing crisis,” he said. Social PR crisis communication

Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

PR Daily

Hello, communicators: New York Governor Andrew Cuomo signed a bill legalizing recreational marijuana use for the Empire State yesterday after the bill passed with majorities in both the state Senate and General Assembly. Brands offer muted April Fools’ Day gag campaigns after a year of loss.

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Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Also: Nissan’s leadership crisis escalates, MillerCoors wins an injunction over corn syrup messaging, and Vienna reigns as the world’s most livable city. What are the best cities for communicators and PR pros to live and work—and why? as tragic shootings continue to plague the nation’s communities. It’s crucial for corporate leaders to speak out on significant topics—and to communicate careful policies that back up those stances. Consumer disloyalty is the new normal.

How brand managers can build lasting relationships during COVID-19

PR Daily

The true value of PR might be its ability to respond fittingly during a global crisis. Marketing has been sidelined with directives not to sell to anxious and weary consumers. A PR pro is the essential crisis Sherpa your brand needs to survive.

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3 tactics for building brand authority on social media

PR Daily

1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase.

The importance of civility for brand reputation in 2020

PR Daily

With snark and vitriol reaching historic levels in online discourse, brands and PR agencies should consider level-setting for basic civility and decorum in their messages. Brands on Twitter have long made a name for themselves with witty repartee and taking the fight to their competition.

Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

PR Daily

Hello, communicators: Taco Bell has jumped on the non-fungible token (NFT) train by offering 25 tokens for what the brand called “iconic and original artwork inspired by our tacos at the easily digestible price of our menu items.”. ” CRISIS LEADERSHIP NETWORK.

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How brand managers can show authenticity on COVID-19

PR Daily

How are organizations showing empathy for their consumers and employees—without coming off as opportunists looking for a headline? One brand that York takes a close look at is UberEats, the food delivery wing of Uber that is seeing increased demand during the COVID-19 pandemic.

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Report: How 10 brands succeeded—and failed—to respond to Black Lives Matter

PR Daily

the business community has tried to come to terms with its role in fighting systemic racism. What have been the best responses to the Black Lives Matter movement from the business community? This report is brought to you by Ragan’s Crisis Leadership Board.

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PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Merry Morud and Kevin Watterson from Aimclear talk crisis communications and community management in our digital world. Brands and Crisis Communications Plans: How Important Is It? Hello crisis communications. It’s the day you find your brand in the social media situation room. You have to understand that it’s hard to think clearly and strategically in the midst of a developing crisis,” he said. Social PR crisis communication

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

Hello, communicators: Pedigree is offering what it promises to be “the best Zoom meeting you have all day” with its new campaign called “ Zoom Dogs.” It’s also a CSR effort that ties to Pedigree’s brand and stands out from other community efforts. CRISIS LEADERSHIP BOARD.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more. We always aim to keep Instagram as simple as possible, so we’re removing this icon based on these learnings and feedback from our community.”.

6 PR strategies to help your brand through the COVID-19 pandemic

PR Daily

PR strategies that worked for brands two months ago might not be effective today. The key to surviving and thriving through the crisis is flexibility and a willingness to adapt to new ways of doing business. How can you lead your community through the crisis?

Minneapolis hires influencers to share information about George Floyd trial, brands tweet for Golden Globes, and 77% of ‘outperforming’ CEOs say workplace wellness is crucial

PR Daily

Also: Arby’s takes aim at McDonald’s with new fish sandwich, Brazo Electric Power files for bankruptcy, Apple and Target team up to attract more consumers, and more. Hello, communicators: Step aside, participants of fast food’s “chicken sandwich wars.”. CRISIS COMMUNICATIONS.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ‍ ‍ ##aquariumofthepacific. ?

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Don’t forget to brush up on YouTube’s “Community Guidelines” as well. CRISIS LEADERSHIP BOARD.

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How Volkswagen’s name-change gambit played online

PR Daily

The stunt so irked some in the PR community that the effort made our list of top crises for 2019. As previously reported on PR Daily : “I think many find IHOP’s brand campaigns fairly annoying and misguided,” says Michelle Garrett, PR consultant and writer with Garrett Public Relations.

What Does A Community Manager Do? +Bonus: The CM Toolbox

Doctor Spin

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation.

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

Hello, communicators: Avocados from Mexico created a campaign that encourages consumers to celebrate Cinco de Mayo from home: Being indoors doesn’t mean you can’t celebrate #CincoDeMayo ! Eastern time as we discuss with Kaye best practices for media relations in a crisis.

Brand managers celebrate Groundhog Day, Verizon commits $10M to helping small businesses, and JetBlue highlights Black florists

PR Daily

Hello, communicators: . The tweet also highlights an opportunity for brand managers to create content and share messages that tap into consumers’ and employees’ collective exhaustion after the unprecedented crises over the past year. Here are today’s top stories: Brand managers jump on Twitter to celebrate Groundhog Day. Consider ways you can highlight or amplify both Black employees as well as members of the community. CRISIS LEADERSHIP NETWORK.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Hello, communicators: Google is offering an engaging look at its former Doodles as people continue to stay at home, encouraging users to interact with each day’s embedded game or feature. Video has become a key tool for communicators in a crisis. CRISIS LEADERSHIP BOARD.

Earned media best for driving purchases, consumers sour on social media, and IBM battles an age-bias lawsuit

PR Daily

Also: Delivery drivers are munching consumers’ food, a bevy of PR and marketing job openings, and Burger King Belgium roasts McDonald’s. . Good morning, PR pros: A US Foods survey of roughly 500 food delivery drivers and more than 1,500 consumers in the United States reveals that more than one in four delivery drivers (nearly 30%) eat items from customers’ orders before delivering them. The findings speak volumes about delivery apps’ contractor behavior and consumer trust.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics. CRISIS LEADERSHIP BOARD. Cosmetic brands quietly drop talc from products.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Also: Communicators shine in an ROI musical, Reddit puts the brakes on group chat feature, join our Twitter #RaganChat with special guest from OKCupid, and more. We’re welcoming special guest Michael Kaye, global communications manager at OKCupid, in our next Twitter #RaganChat.

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Starbucks reveals why brands should lead with values

PR Daily

Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. RELATED: Join us for our Leadership and Executive Communications Conference ]. ” Ferraro added that the union hopes the incident will reaffirm the connection between officers and the community. Starbucks has showed that an aggressive communications plan is the only way to avoid extended controversy in today’s media landscape.

Honoring Juneteenth, revisiting racist brand origins, and addressing harassment during WFH

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending June 19 taken from our Crisis Communications Daily newsletter. Here’s more on how he responded to the crisis.

Are American audiences ready for sophisticated messages about gender?

PR Daily

As marketers try to catch up to the latest science around gender identity and update products for modern consumers, they must take care to bring their audiences along for the ride. AP reported : “While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’

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