Why businesses should focus on community during (and after) COVID-19

PR Daily

Here’s how communicators can strike the right tone. As the globe is told to stay inside for the safety of themselves and their community, the giving and gifting economy has replaced traditional exchanges. This question belies a more fundamental reality: the need for community. Luckily, modern technology means that communication and interaction can be easily facilitated online. What community means. Once you are communicating your mission, what is the response?

Community Management: Quit Herding Cats

Cision

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. Consumers don’t listen to brands; they listen to their friends and families. If those people like you and what you have to say, the community and loyalty grows. But how do you manage that community? These five tips hold the answers: Want to learn more about community management and its role in PR?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Digital Crisis Communications: When to Shut Up

Waxing UnLyrical

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. Now you would have to be able to communicate through Twitter, through a blog, through Pinterest, through Facebook.”

How to use brand journalism to engage your community

PR Daily

Along the way, we stopped at schools, monuments and veterans’ homes—and when we arrived in Virginia, PenFed employees and our community were waiting to join us to lay wreaths in Arlington National Cemetery. The Wreaths Across America collaboration is a great example of how organizations can use brand journalism to build awareness and affinity. Effective brand journalism connects on a more personal level and conveys a brand’s personality.

How Big Data Will Modernize Your Crisis Communications Plan

PRSay

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Consider the recent crisis that Volkswagen faced. Proactive enterprises have planned ahead by creating comprehensive crisis communications plans.

5 tips for building strong social media communities during difficult times

PR Daily

For years, social media has been shifting away from its social roots to become more of a branding marketplace, but the COVID-19 pandemic gives us all a chance to swing the pendulum back in the social direction. During these difficult times, more people are appreciating the value of real community, not just the number of likes on a post. But that doesn’t mean brands are being shunned. To build stronger social media communities, try these five tips: 1.

The Role of The Social CEO in Your Crisis Communications

Melissa Agnes

As my mind continually wraps around risk and crisis communications (I can’t help it, it just works that way), this study leaves me with a question of concern: If trust in executives is at an all-time low, how can this work against your organization in a crisis? In a crisis, you need your stakeholders to trust your spokesperson and, thus, your organization. It takes time and energy to build a community of trust. More than a crisis preparedness strategy.

6 crisis communications lessons from the #YourTaxis failure

PR Daily

As the Victorian Taxi Association collects its thoughts and works to move beyond this mess, there are lessons communicators can learn from these events. If your user base is hating on your brand online about their experience with your product or service, it’s probably because there is something wrong with your brand’s product [or] service or their experience,” Matejic says. What other crisis communications lessons can brand managers learn from this fiasco, PR Daily readers?

Why and how companies are turning to brand journalism

PR Daily

I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism.

How important is YouTube for brand marketing in 2020?

PR Daily

But, as with all things social media, it’s never too late to start building your brand and growing your audience on this video sharing site. Here are a few reasons why your brand needs a YouTube channel: 1. RELATED: Are you one of the Rising Stars or Communicators of the Year? ].

State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). Go to the International Risk and Crisis Communication Conference ( ICRC ).

Discord and Reddit grapple with ‘WallStreetBets’ communities, Activision Blizzard defends DE&I hiring initiatives, and Twitter rebrands to embrace ‘real’ conversations

PR Daily

Hello, communicators: Joe Martin, general manager and vice president of marketing and strategy for CloudApp, recently asked Twitter users for their most-hated corporate terms: What corporate word or phrase do you hate the most? The brand isn’t us, it’s all of you. CRISIS COMMUNICATIONS.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

A recent headline in PR News shared something we all know, but don't love to admit: " Brands See Risks but Fail to Plan for Them." " Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

A recent headline in PR News shared something we all know, but don't love to admit: " Brands See Risks but Fail to Plan for Them." " Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example.

PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Merry Morud and Kevin Watterson from Aimclear talk crisis communications and community management in our digital world. Brands and Crisis Communications Plans: How Important Is It? Hello crisis communications. It’s the day you find your brand in the social media situation room. You have to understand that it’s hard to think clearly and strategically in the midst of a developing crisis,” he said. Social PR crisis communication

Can data help brands and business leaders stay relevant?

PR Daily

Brand reputation is all about relevance, and these days, relevance is fleeting. The world is volatile and unforgiving, which makes brand stewardship not for the faint of heart. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ].

Data 128

3 tactics for building brand authority on social media

PR Daily

1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase.

The importance of civility for brand reputation in 2020

PR Daily

With snark and vitriol reaching historic levels in online discourse, brands and PR agencies should consider level-setting for basic civility and decorum in their messages. Brands on Twitter have long made a name for themselves with witty repartee and taking the fight to their competition.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ‍ ‍ ##aquariumofthepacific. ?

How the Ragan community is boosting culture and morale among their workforces

PR Daily

Last Tuesday, members of the Ragan community virtually came together to discuss how they’re maintaining both culture and morale as they and their workforces shelter in place. Along with sharing zoom backgrounds and pondering the irony of communicators reaching out more through tech and social media platforms, participants shared many insights for keeping spirits high. Use content to humanize your brand. In short, frequent, short communications did wonders.

Report: How 10 brands succeeded—and failed—to respond to Black Lives Matter

PR Daily

the business community has tried to come to terms with its role in fighting systemic racism. What have been the best responses to the Black Lives Matter movement from the business community? This report is brought to you by Ragan’s Crisis Leadership Board.

Report 164

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. A post-COVID era is coming, and brands need to be ready.

PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Merry Morud and Kevin Watterson from Aimclear talk crisis communications and community management in our digital world. Brands and Crisis Communications Plans: How Important Is It? Hello crisis communications. It’s the day you find your brand in the social media situation room. You have to understand that it’s hard to think clearly and strategically in the midst of a developing crisis,” he said. Social PR crisis communication

How brand managers can build lasting relationships during COVID-19

PR Daily

The true value of PR might be its ability to respond fittingly during a global crisis. Going dark is also a bad strategy; the data show over and over again that once a brand falls out of the public eye in a crisis, it struggles to regain market share once the panic has subsided. A PR pro is the essential crisis Sherpa your brand needs to survive. So many brands have been talking at consumers over the past few months. Her metaphor for crisis relations?

Brand 107

How brand managers can show authenticity on COVID-19

PR Daily

We asked Dustin York, di director of undergraduate and graduate communications at Maryville University , to share his insights on brand managers that were using the right tone and sharing clear and effective messages. One brand that York takes a close look at is UberEats, the food delivery wing of Uber that is seeing increased demand during the COVID-19 pandemic. A lot of large brands are doing really well. Do you need media trainers during crisis communication?

Brand 100

Amid unrest, CEOs and brands denounce racism in Floyd killing

PR Daily

As many called the charges insufficient, peaceful protests nationwide spiraled into outbursts of looting and burning that didn’t spare major brands. Companies are part of communities. WarnerMedia brands including HBO changed their Twitter handles to “#BlackLivesMatter.” The post Amid unrest, CEOs and brands denounce racism in Floyd killing appeared first on PR Daily.

Brand 110

How brand managers should address COVID-19

PR Daily

How can communicators help their organizations respond to the global health crisis? With the news changing by the hour (or even the minute) the COVID-19 virus outbreak has companies scrambling to prepare communications strategies. Regardless of whether the outbreak becomes a full-blown pandemic, taking appropriate operational and communications steps now will help organizational strength and stability. Communicate early, often and consistently.

Brand 118

Should your brand speak up during a global crisis?

PR Daily

Here are three questions every PR pro should be asking about their brand right now. Mark Cuban was recently quoted saying that how companies respond to the coronavirus will define their brand for decades. If you’re facing confusion around whether your brand has something to say in the midst of a global crisis like the COVID-19 pandemic, there are a few questions you should ask yourself. How can you help your community? .

Crisis 128

Brand managers celebrate Groundhog Day, Verizon commits $10M to helping small businesses, and JetBlue highlights Black florists

PR Daily

Hello, communicators: . The tweet also highlights an opportunity for brand managers to create content and share messages that tap into consumers’ and employees’ collective exhaustion after the unprecedented crises over the past year. Here are today’s top stories: Brand managers jump on Twitter to celebrate Groundhog Day. Holidays, such as Groundhog Day, provide a respite for brand managers looking to connect and share levity with their followers, so embrace the opportunity.

Have mercy: 5 hard-hitting PR tips from ‘Cobra Kai’

PR Daily

When it comes to your crisis communications plan, should you “sweep the leg?” So, go on and connect that member of the media to a source, even if there’s no immediate benefit to you, or do the right thing by your community when no one is watching.

What Does A Community Manager Do? +Bonus: The CM Toolbox

Doctor Spin

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation.

Your Brand Has Zero True Fans

Doctor Spin

Quick Links When exceeding expectations isn’t always possible The civility and eloquence of Doom’s true fans Having true fans is great public relations Why every brand must earn supportive customers. Here’s how the brand communicated the delay on their Facebook page to a base of 760,000+ fans: An example of corporate transparency. Personally, I’ve helped many brands to deal with messy comment sections filled to the brim with trolls, slander, and hate.

Brand 50

How to Recover From a Brand Crisis

Cision

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? Establish a crisis communication plan now rather than later. According to Burston-Marstellar , the brands that recoup and recover the fastest are the ones with well-documented policies. Do something that benefits the community.

Crisis 245

6 PR strategies to help your brand through the COVID-19 pandemic

PR Daily

PR strategies that worked for brands two months ago might not be effective today. The key to surviving and thriving through the crisis is flexibility and a willingness to adapt to new ways of doing business. Resist the urge to take advantage of the global crisis just to score some publicity. How can you lead your community through the crisis? Followers believe they have a personal relationship with these cultural icons that goes far deeper than brand promotion.

Your Brand Has Zero True Fans

Doctor Spin

Here’s how the brand communicated the delay on their Facebook page to a base of 760,000+ fans: An example of corporate transparency. Personally, I’ve helped many brands to deal with messy comment sections filled to the brim with trolls, slander, and hate. Beforehand, most brands like to think that this is a quick fix for any social media natural ; that I can somehow help them craft a clever post that will make the haters disappear.

Brand 48

Cherokee Nation asks Jeep to drop name, Facebook restores news content in Australia, and 71% of execs worry disinformation will be weaponized

PR Daily

Hello, communicators: Spotify is launching in more than 80 new markets, including Tonga, Uganda, Antigua and Barbuda, Fiji, Papua New Guinea, Tanzania and more: We launch in 80+ new markets over the next few days. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Your Brand Has Zero True Fans

Doctor Spin

Here’s how the brand communicated the delay on their Facebook page to a base of 760,000+ fans: An example of corporate transparency. Personally, I’ve helped many brands to deal with messy comment sections filled to the brim with trolls, slander, and hate. Beforehand, most brands like to think that this is a quick fix; that I can somehow help them craft a clever post that will make the haters disappear. THAT’S how you earn a strong brand audience.

Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling

PR Daily

A key tenet of crisis communications: Get ahead of the story. That’s what brand journalists do. They’re informing employees, customers, their industries and the broader communities they serve. And yes, brand journalism is filling the gaps for overextended news outlets. It’s crucial to do so in a crisis. It’s a lot for communicators to handle, and it seems to all be happening at once. Communicate your values.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Hello, communicators: Google created a website to explain how YouTube works, including its content policies and procedures. Don’t forget to brush up on YouTube’s “Community Guidelines” as well. 2 on the list of brand attributes that lead to purchase—and consumer loyalty: Image courtesy of Edelman.

Goldman Sachs chief calls WFH an ‘aberration,’ Zoom adds closed captioning, and McKinsey ousts global managing partner

PR Daily

Hello, communicators: Zoom is introducing automatic closed captioning to all customers—including those with free accounts—starting in the fall, and has opened requests for users who need the service sooner. CRISIS LEADERSHIP NETWORK. EXECUTIVE COMMUNICATIONS.

Digg 91