Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. It was during these interviews that he saw a need for skilled communicators to help businesses with their PR efforts. “As

Meeting 97

Meeting Handbook Newspapers Government 97

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Reason #2: You can finally say you wrote the book on the subject. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic.

eBook 219

eBook How To Writing Community 219

Cision

JUNE 25, 2015

If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Write a press release. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO. Research and ask questions.

Communications 149

Communications Employee Leadership Writing 149

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. where I could learn from Mike Sitrick, the guy who wrote the book on strategic and crisis PR, I jumped at it. What role do you think storytelling plays in PR? Rapid Fire Round.

Journalism 120

Journalism Newspapers Writing Report 120

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. And do you read books? Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

Karen Freberg

JANUARY 14, 2021

We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. storytelling, etc) to the dark side of social media (ex. Books in social media have gotten more strategic, insightful, and comprehensive. It’s all worth it! Think about it.

Social Media 88

Social Media Media Resources Creativity 88

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. For every book you read about public relations, read three more about completely unrelated topics.

Policies 120

Policies Internal International Public Affairs 120

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. And storytelling is a key part of that. My hobbies outside of work include…translating modern books into Latin, cooking and really awful golf.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

ReimaginePR

MAY 30, 2015

Interviews – Q & A on video. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1. You can even position it as an interview with an executive which gives media more quotes to work with. Lead media release. Even radio.

Media 120

Media Television Video Print 120

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Get our free multimedia storyelling e-book now!

Engineering 120

Engineering Tools Examples YouTube 120

wiredPRworks

JULY 25, 2016

We all have goals that we say are important to us — getting in shape, building a business, writing a book, and so on — but for most of us, the inertia of life holds us back. It’s about that time - to dust off the resume and steam your “Interview suit”. Is it too late to reinvent yourself?? I'm curious.

Conference 40

Conference How To Creativity Energy 40

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Conference 66

Conference Measurement Tourism Twitter 66

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry.

Creativity 60

Creativity Writing Skype Travel 60

Waxing UnLyrical

DECEMBER 24, 2010

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Just imagine how many people were telling these stories, for them to have survived, in some shape or form, to the point where they were recorded in writing. Read Me On BNET Watch Me In Action Book Me!

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

DECEMBER 28, 2010

Storytelling is the magic ingredient that gets people engaged. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 95

Publicity Facebook Twitter Measurement 95

Flack's Revenge

JANUARY 12, 2021

It was a while since I last checked in with Robin Schaffer , when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. Robin’s book and firm cover every facet of the field, and I thought it would be great to interview her about getting the most out of A/R. Why industry analysts?

Industry 156

Industry Enterprise Trends Technology 156

Burrelles Fresh Ideas

JUNE 27, 2023

Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests. Then, follow up with journalists to gauge their interest, offer additional information, and/or arrange interviews. Press releases should be written in proper AP style (like journalists write).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Ishmael's Corner

NOVEMBER 16, 2014

My post last Wednesday explored how non-designers in the communications business can get the visual storytelling religion. Little or no design goes into this type of visual storytelling. Literally anything with writing on it becomes a candidate for this technique: Books. Replace the Words in an Existing Visual.

Storytelling 159

Storytelling Pinterest B2B Examples 159

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. A mentor of mine taught us to write executive quotes this way and it really does help in making them sound more real. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. Read lots and lots and lots of blogs and books. Today, you see women on the field interviewing the athletes, calling the games, or even collaborating on projects with athletes.

Sports 245

Sports Agency Industry Creativity 245

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. 2) What is the Global PR Revolution that you have highlighted in your book the Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR? You would ask: Why revolution?

B2B 52

B2B Communications Media Newspapers 52

PR Conversations

MAY 9, 2017

Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Excellent communication is key to our profession, and good writers always attract my attention, as well as help me strive to improve my own writing. Whatever I’m doing at the time.

Energy 53

Energy Measurement Internal International 53

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. As a candidate, think about how you can apply curiosity at different points throughout the recruitment process; whilst job hunting, in your covering letter / email and during the interview itself. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

PR Conversations

OCTOBER 20, 2015

I read a lot —probably two books a week. It’s probably a good thing that my love for Stephen King’s books typically does not influence my day-to-day job. A great book to read on this topic is Howard Zinn’s A People’s History of the United States. Great listening skills, strong research abilities, and excellent writing skills.

Conference 40

Conference Meeting Case Study Film 40

Rock the Status Quo

FEBRUARY 3, 2015

We worked with their HR department to create a real position, writing a fun job description and posting it on Facebook, Monster, and Indeed.com. After the first round of interviews we hosted “auditions” for finalists at a store and got great coverage, including WABC-TV. I stepped into a cab one day and there it was on TaxiTV.

Agency 100

Agency Advertising Advertising Twitter 100

Journalistics

JULY 6, 2013

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. Copywriter – one of the people above should be able to write the words you need to communicate.

Marketing 52

Marketing Community Trends Case Study 52

Shift Communications

APRIL 23, 2015

Visuals : Traditionally, communicators have been trained in writing. Interviews, profiles, employee updates, press releases – all are based on the written word. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. Read lots and lots and lots of blogs and books. Today, you see women on the field interviewing the athletes, calling the games, or even collaborating on projects with athletes.

Sports 81

Sports Agency Industry Creativity 81

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Maritza brings her experience as a serial entrepreneur and interviews today’s leading entrepreneurs. High Income Business Writing. Jaffe Juice.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

” To many, injecting a CTA into a piece of writing is to sully the art form. Most writers at media companies simply use the CMS as a place to paste in their writing. Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111