Books Interviews Print Storytelling 
MaccaPR
FEBRUARY 2, 2017
Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only.
Contently - Strategy
JULY 22, 2021
“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip.
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Burrelles Fresh Ideas
FEBRUARY 27, 2024
Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. As we reflect on this historic moment in television history, one thing is abundantly clear.
MaccaPR
AUGUST 26, 2015
Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.
Stephen Waddington
DECEMBER 5, 2018
Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.
ReimaginePR
MAY 30, 2015
Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Again, the highest resolution and biggest photos you can manage are critical to anything print. Media Kit vs. Press Kit: In this day and age, they mean the same thing. Lead media release.
Sword and the Script
MAY 22, 2018
Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”
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