ImPRessions - Crenshaw Communications

JULY 17, 2018

Should a PR person participate in client media interviews? In most cases it means the PR rep helps the client prepare in advance, offers background to the journalist, and accompanies the client to the interview as a largely silent partner. When does that mean controlling an interview? The PR role in media interviews.

Interviews 74

Interviews Media Crisis Training 74

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Be discreet when arranging interviews with publications that compete with one another to avoid awkward moments.

Media 207

Media Meeting Interviews Film 207

Ethical Voices

AUGUST 9, 2022

When I first started EthicalVoices in 2018, I knew who my first interview had to be. This coming week she is being inducted into the Defense Information School Hall of Fame , I strongly encourage everyone to buy her book: A Sacred Duty. Paula Pedene, APR, Fellow PRSA.

Ethics 96

Ethics Interviews Publicity Media 96

PR for Anyone

OCTOBER 18, 2021

Free PR Interview Transcript. It’s all in a new book and memory bank. Author Kay Bransford is here with her book. Why did you write this book? I wrote this book really out of personal necessity. I needed a lot more information. And so that’s how the book was born. Good morning. Absolutely.

Financial 130

Financial Pitching Banking Retail 130

PR for Anyone

FEBRUARY 21, 2024

Tips for Managing Stress Information overload and the current state of the world is causing increased stress and anxiety. With the overwhelming influx of news and its impact on stress levels, it’s more important than ever to be mindful of how we consume information. How Can I Help?” Through her podcast, “How Can I Help?”

Exercises 130

Exercises Social Media Television Comparison 130

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information.

Publicity 334

Publicity How To Agency Product Launch 334

Maxim Behar

JULY 5, 2023

His recent book "The Global PR Revolution" is currently one of the best-selling PR books in the world. The most influential independent book ranking organization ranked it among the top 5 PR books in the world. Maxim: Good afternoon, Radio “Focus”. But now, we have the opportunity, everyone can try and cook.

Radio 52

Radio Hotels Course Social Media 52

ImPRessions - Crenshaw Communications

JULY 30, 2020

You always have multiple news outlets open on your browser, especially The Information, TechCrunch and Digiday. You often explain to friends and family that you need to have the ringer on your phone on because you’re waiting to hear back from a reporter about an interview. .

Privacy 308

Privacy Conference Advertising Advertising 308

Stern + Associates

MAY 3, 2023

A serial AI entrepreneur who is also the Emeritus Professor of Psychology and Neural Science at NYU, Marcus’ latest interview with The New York Times , “ How Do We Ensure an A.I. Future That Allows for Human Thriving? ” is a must-read for business leaders and policymakers interested in experimenting with AI tools in a measured way.

Technology 83

Technology Nonprofit Measurement Tools 83

PR for Anyone

SEPTEMBER 16, 2022

It’s Invisible Disabilities Month, Disabilities in the Workplace Month, National Bullying Prevention Month, National Cookie Month, National Book Month, National Dessert Month, and National Domestic Violence Awareness Month. National Book Month. Organize Your Medical Information Month. National Apple Month. Raptor Month.

Pitching 130

Pitching Financial Small Business YouTube 130

PRSay

SEPTEMBER 4, 2020

Besides, our brains process 90 percent of visual information but only 10 percent of auditory. We preach the commandments of media readiness to clients preparing for TV interviews but often do not dress for the camera ourselves. Place the webcam lens at eye level, even if it means elevating your laptop on books or boxes.

Conference 197

Conference Video Software Privacy 197

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another.

Agency 227

Agency Television Radio Pitching 227

Sword and the Script

OCTOBER 20, 2020

What books do you recommend? First, find a good old-fashioned RSS reader (I use Netvibes on a laptop and the Feedly app on a phone) and use that to create a dashboard for those pubs that still offer RSS.

Resources 123

Resources Publicity Reddit Interviews 123

ImPRessions - Crenshaw Communications

APRIL 29, 2022

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. Even if a reporter regularly covers a relevant topic, they might not showcase your information or spokesperson in the way you’d imagine. Verify information before you press send.

Agency 170

Agency Media Software Pitching 170

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book! Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Deirdre Breakenridge

DECEMBER 5, 2017

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Marlene Neill, Ph.D.,

Internal 208

Internal International Ethics Journalism 208

PR 20/20

JANUARY 19, 2023

And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads. Pro tip : Gating high-value content on a landing page can also help you filter out your top prospects—and gather information about them.

Analytics 81

Analytics Comparison Google Interviews 81

PR for Anyone

MARCH 27, 2024

From frugality in the kitchen to societal expectations around marriage and career choices, our family and generational stories often inform the way we make decisions. She reflects on her journey of self-discovery and the pivotal moment when she decided to commit to writing her book.

Film 130

Film Storytelling Writing Insurance 130

David PR Group

DECEMBER 20, 2016

Since writing my book How to Protect (Or Destroy) Your Reputation Online, I have met many interesting authors and interviewed a number of them for my blog. Here are nine books I can wholeheartedly recommend as last-minute gifts. Branding expert Bruce Turkel’s latest book, All About Them , represents an ode to change.

Reputation 40

Reputation Meeting Financial Company 40

PR Conversations

JULY 4, 2016

Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in our modern world. As well as a physical museum, there is a great website and the PR Museum Facebook site is a constant source of new information.

Advertising 40

Advertising Advertising Course Print 40

PR Conversations

JULY 4, 2016

Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in our modern world. As well as a physical museum, there is a great website and the PR Museum Facebook site is a constant source of new information.

Advertising 40

Advertising Advertising Resources Course 40

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil.

Writing 83

Writing Google Blogging Exercises 83

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. Did you invent a new product, write a book, or win an award? In the majority of searches for journalists at local media outlets, all their contact information comes up including email address and phone number. For more information, go to www.3StepstoPRSuccess.com Permalink

Publicity 331

Publicity Television Local Pitching 331

Solo PR Pro

OCTOBER 5, 2021

After continuing his work in emergency and crisis communications for Columbia University Medical Center in New York a few years later, Doug honed his methodology and began penning his first book, “ The Communications Golden Hour: The Essential Guide to Public Information When Every Minute Counts.”

Meeting 97

Meeting Handbook Newspapers Government 97

PRSay

NOVEMBER 13, 2022

By the following day, she thought he might be annoyed with her for working so much on a book assignment and not with BBC pieces. That was one of her takeaways from her research on the frontiers of neuroscience as the co-author of four New York Times bestselling books about the importance of confidence for women and girls.

Instagram 127

Instagram Interviews Report Internal 127

ReimaginePR

MARCH 12, 2015

For Immediate Release: Note to Editors: interviews, book art, headshots available. Three top sales management coaches, including Tim Hurson whose recent book Never Be Closing made Oprah’s best self-help books of 2014 , are determined to help Canadian businesses better meet the needs of their customers and sell more while they do it.

Interviews 120

Interviews Training Survey Corporate 120

Flack's Revenge

DECEMBER 5, 2017

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Agreeing to an interview and then becoming a no-show. What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 101

Transportation Meeting Newspapers Media 101

Stern + Associates

DECEMBER 20, 2022

Be concise and to the point, and make sure to include any timely news, relevant links, or information about your client’s background and expertise. Prepare your executive: Once your client is booked as a guest, make sure to equip them with talking points and potential questions they may be asked.

Pitching 62

Pitching Interviews Groups Writing 62

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. For example, new books on PR, social media, strategic planning, influencers, etc., I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. How PR Teams Manage the Unexpected. The “bait and switch.”

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

PR for Anyone

OCTOBER 18, 2023

” Together, they investigate the intricacies of Lipman’s book, exploring the stories and science that make up the fabric of the reinvention journey. In her compelling book, “Next,” Lipman imparts invaluable insights and constructs a comprehensive guide to navigating change in various aspects of life and work.

Journalism 130

Journalism Enterprise Construction Technology 130

Deirdre Breakenridge

APRIL 25, 2017

Of course, learning requires you (1) make the time, (2) have a clear mind and (3) be fully present to receive information. Did you ever start reading a book and you immediately notice there are words which are not familiar to you? Then, when I needed to purchase podcasting equipment, YouTube was an incredible source of information.

Reddit 236

Reddit YouTube Google Course 236

Stern + Associates

MARCH 16, 2023

This makes it easier for us to open up our minds later, helping us make sense of new or overwhelming information.” She details the fascinating case studies that brought her to this conclusion in her award-winning book “ The Fear Factor: How One Emotion Links Altruists, Psychopaths, and Everyone In-Between ” (Basic Books, 2017).

Leadership 78

Leadership Case Study Study Exercises 78