Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

Stern + Associates

OCTOBER 10, 2023

“The average office worker is only able to focus on one task for less than three minutes,” says Hari, bestselling author of “ Stolen Focus: Why You Can’t Pay Attention – and How to Think Deeply Again ” (Crown), one of Amazon’s best books of 2022. Attention is deeply connected to meaning.

How To 62

How To Film Interviews Employee 62

Stern + Associates

AUGUST 10, 2022

Informed by cutting-edge leadership research, a passion for storytelling, and her own experiences as a global citizen who has lived in four countries, she focuses directly on the lived workplace experience of women of color as the lens through which DEI should be approached.

Leadership 62

Leadership Storytelling Policies Groups 62

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Marketing is everywhere, whether you realize it or not.

Marketing 40

Marketing How To Customer Service Groups 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it. One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. Put on a conference or panel event.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

MAY 18, 2018

The brand’s book publishing and filmmaking arms help convey its position on environmental issues that are also important to stakeholders and customers. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. PR helps differentiate. People gravitate towards uniqueness.

Brand 149

Brand Branding Storytelling B2B 149

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti is also Forbes contributor and public speaker.

Corporate 274

Corporate Leadership Advertising Advertising 274

Flack's Revenge

OCTOBER 25, 2017

He also mentioned his forthcoming book, The Business of Influence , which I am excited about. Clearview Social employee advocacy. GaggleAmp employee and social advocacy and sharing. Shareably storytelling/sharing. Sociabble employee advocacy. Canva design (got a number of raves). FanPage create fan pages.

Tools 120

Tools Enterprise Analytics Case Study 120

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Find out in Robert McKee’s book “Story.” Pixar’s storytelling rules. Get some help from the experts; check out some TED talks about storytelling.

Storytelling 40

Storytelling Resources Writing Corporate 40

Burrelles Fresh Ideas

JULY 25, 2023

Even the best company with the best products and the happiest employees will flounder if the public doesn’t know about it. Especially for small companies that can’t afford a huge workforce, this can be a great way to get a lot done without completely burning out employees.

Tools 75

Tools System How To Software 75

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

Stern + Associates

APRIL 15, 2022

Vice Chairman of S&P Global and Chairman of CERAWeek , he is the author of several books including “ The New Map: Energy, Climate, and the Clash of Nations ” (2020), which examines major trends that will shape the world and drive us into the future. Imagining the Next Global Economy. Interested in a Virtual or In-person Engagement?

Energy 62

Energy Government Internal International 62

Stephen Waddington

NOVEMBER 26, 2018

Sarah Hall’s fourth book is a bit different from the norm. Fairy tales are one of the most original forms of storytelling, a way of sharing stories from generation to generation, often with an important message. Each of the industry protagonists is represented by an ink portrait and short story in the 50-page book.

Publicity 76

Publicity SEO Education Community 76

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? If “communications” or “PR” are in your job description, you may wonder what to do with “secret sauce.” Secret Sauce Origin Story. Secret Sauce in IT.

How To 194

How To Wikipedia Engineering Web 194

ImPRessions - Crenshaw Communications

MAY 28, 2019

That’s the title of the book he’s co-authored with daughter Reiko Scott, which offers a unique intergenerational perspective. Chevrolet learned this the hard way when it tried to require employees and customers to use the full product name rather than the nickname “Chevy.”

Brand 249

Brand Branding Insurance Insurance 249

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. For example, if you’re an author who just released a new book, you can consider creating a quick book summary video as a sneak peek. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 88

Video Publicity Marketing Analytics 88

Deirdre Breakenridge

APRIL 10, 2017

Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. Five years ago, no one expected their PR firm to have video storytelling capabilities. Are you comfortable pitching yourself and your skills? How will you keep your PR skills up-to-date?

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. Most companies have multiple audiences, from stakeholders like partners and investors, to employees and customers. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. or “Can you tell me about an employee who has made a difference to your customers?”.

Communications 149

Communications Employee Leadership Writing 149

The Hoffman Agency

NOVEMBER 14, 2019

As cold weather settles in, my fellow Hoffmanites and I are cozying up with our favorite books. Here at Hoffman, we’re always digging out the most compelling stories, so I knew my colleagues would have the best book recommendations for my fall reading list. Bad Blood, by John Carreyrou. Circe , by Madeline Miller.

Storytelling 28

Storytelling Education Television Government 28

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere? Could this be the Facebook vision?

Communications 62

Communications Wikipedia Meeting Technology 62

Cision

AUGUST 31, 2015

If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Examples from their recent book covered how a “no email” culture helped increase one company’s productivity and communication, while a “no call center” solution increased a bank’s customer service.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low. Employees have the potential to be the most powerful advocates for an organisation. It also misses the point.

Tools 69

Tools Insurance Insurance Handbook 69

Stern + Associates

JANUARY 6, 2022

An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. While it all seems ingenious, most technology developers are unaware of the biases their employees build into programs.

Leadership 62

Leadership Policies Engineering Technology 62

Mindful Marketing

JUNE 15, 2015

AMI also facilitates agency owner peer networks for small to mid sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at least 25% to attract better clients and employees and, best of all, exceed the agency owner’s life/financial goals. His first book, 99.3 His first book, 99.3

Interviews 50

Interviews Marketing Financial Insurance 50

ReimaginePR

APRIL 18, 2015

And the happiness of his employees matters to Price. Tyrell Oates had worked at Wells Fargo for about six years when he wrote an email to John Stumpf , chairman and CEO of Wells Fargo, and copied 10,000 other employees on it. You can read more about it in the book Reinventing Organizations. Why $70,000?

Company 120

Company Banking Employee Corporate 120

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Cision

JULY 20, 2015

Click here activate employees on social and facilitate word-of-mouth. In a previous Cision post, I wrote about Aristotle’s formula for storytelling, a formula still evident in a lot of modern storytelling: The pledge – An audience should feel pity for a character due to their undeserved misfortune.

Energy 120

Energy Viral Storytelling Community 120

Masters in Communications

NOVEMBER 14, 2018

Bosses who lack empathy are likely to subject their employees to unfair practices. Managers who are without empathy may push employees to work beyond what is healthy and reasonable or may be unduly harsh when an employee makes a mistake. RELATED : Master the Art of Storytelling.

Groups 92

Groups Employee Study Training 92

Stephen Waddington

JUNE 15, 2017

Along the way she’s developed a worldwide community of several thousand people and published two books. Central to the overall management and direction of the IPC, they are masters of storytelling and, at a time of crisis, are trusted with navigating us through choppy waters to calmer seas.”. Sir Philip Craven, IPC President.

Publicity 118

Publicity Corporate Reputation Community 118

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. employees in the U.S. – 2) What are the key communications challenges facing the organization?

Marketing 79

Marketing Data Wireless Industry 79

Shift Communications

APRIL 23, 2015

Interviews, profiles, employee updates, press releases – all are based on the written word. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Visuals : Traditionally, communicators have been trained in writing. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. This brings me to insularity – which again may relate to a lack of confidence in learning from other fields – and importantly in getting PR related research into journals, books and everyday knowledge within other fields.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. This brings me to insularity – which again may relate to a lack of confidence in learning from other fields – and importantly in getting PR related research into journals, books and everyday knowledge within other fields.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. This brings me to insularity – which again may relate to a lack of confidence in learning from other fields – and importantly in getting PR related research into journals, books and everyday knowledge within other fields.

Publicity 40

Publicity Storytelling Study Journalism 40

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. The Buffer Guide to Video Metrics ”. “ All You Need to Know About Instagram Takeovers ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Read lots and lots and lots of blogs and books. Invest in professional development. Take online courses.

Sports 245

Sports Agency Industry Creativity 245