At ServiceNow, every communicator is a storyteller

PR Daily

Lest you doubt the importance of storytelling at the cloud computing company ServiceNow , a staffing priority gives away the game. Every member of the communication team is a storyteller, says Emily Russel, head of the employee communications and engagement team.

5 surefire steps to craft content that energizes your employees

PR Daily

Workplace and online distractions abound, but compelling content will cut through the noise and engage your employees. A content strategy will help you focus on the types of content you create, ensuring your messaging is meaningful and relevant to your employees.

Hillary Clinton, a Cigar and the Power of Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. By Raf Stevens Storytelling is a powerful weapon. Executives who deploy storytelling efficiently are better able to convince their target audiences and achieve their business objectives.more.

Storytelling Techniques: Avoiding the Humble Brag

ReimaginePR

In fact, More and more businesses are using the humble brag during their storytelling—and it’s driving everyone nuts! I’ve also seen humble brags weaved in throughout a brand’s storytelling. Blog Storytelling Techniques Brand Story brand storytelling humble brags PR Advice Product

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

McDonald’s Serves Up Failure and Fries in Business Storytelling

Ishmael's Corner

When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. Yet, failure is one of the best techniques to bring tension or even drama to business storytelling.

7 tips to develop your employees as brand ambassadors

PR Daily

Your employees are often your company’s best storytellers. warns that starting an employee activation initiative with your HR department or upper management can backfire. Employees may be skeptical if HR or leadership pushes them to act,” he says. “If

The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

Genius Storytelling from the American Chemical Society : How do you help the masses understand the importance of chemistry in our everyday lives? As communicators increasingly spearhead owned media properties, they need to come up the curve in visual storytelling.

The Connection Between Anecdotes and Storytelling in Business Communications

Ishmael's Corner

I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form. They bring realness to the storytelling.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. Don’t miss these related posts: Scale Content Marketing: Employees are the Secret. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture.

5 tips for video storytelling after natural disasters

PR Daily

Know the elements of storytelling. Some of Con Edison’s stories didn’t even feature employees, instead focusing on those they helped.). The post 5 tips for video storytelling after natural disasters appeared first on PR Daily.

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5 tips for video storytelling after natural disasters

PR Daily

Know the elements of storytelling. Some of Con Edison’s stories didn’t even feature employees, instead focusing on those they helped.). The post 5 tips for video storytelling after natural disasters appeared first on PR Daily.

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Health news site targets community, but draws employees

PR Daily

When Baptist Health’s health news site reported on the risks of an e-cigarette that looks like a flash drive, parent-employees at the Jacksonville, Florida hospital network were concerned. Employees are finding our information so interesting that they want to share it,” says Vikki A.

How to get your employees to generate content for you

PR Daily

The good news is that employees engage better with content produced by their colleagues, anyway. These dual realities have merged to create one of the liveliest trends in contemporary communication: employee-generated content. Studies have shown that engaged employees perform better.

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. What resources do you turn to for storytelling advice and inspiration?

Announcing PR Daily’s 2018 Video & Visual Awards winners

PR Daily

Content Marketing Employee Engagement Marketing Media Relations PR PR Daily Awards Storytelling Visual & Video Communications video awards visual awardsCongratulations to this year’s winners.

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How long before virtual reality transforms corporate storytelling?

Communications Conversations

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” ” I view storytelling as a multi-faceted process. Storytelling happens in print.

How’s the Storytelling in the Facebook Page from North Korea’s Airline, Air Koryo?

Ishmael's Corner

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Take that photo of a customer smiling over the company’s product/service or that video of employees raising money for a worthy cause, publish on Facebook and voila!

Visual Storytelling Secrets: Think Like @Ekaterina

Social PR Chat

Social PR Chat caught up with the queen bee of visual storytelling: Ekaterina Walter! She’s one of our favorite wonder women in the social media marketing industry and the perfect person to tell us all the tips and tricks for visual storytelling in 2016 right?

5 quotes that highlight the power of storytelling

PR Daily

Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch. Storytelling is about two things; it’s about character and plot.”—George

The Art of Effective Storytelling and its Role in PR

Critical Mention

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. The four P’s of effective storytelling.

To engage your employees, lift the social media gag order

PR Daily

Yet another goofball employee tweets proprietary information or hate-speech rants on his Facebook page, and legal action ensues. Often, the employee gets in trouble, the organization suffers bad PR, and perhaps, pays a fine. Your employees breathe life into your brand.

Push past the noise and engage your audience with storytelling

PR Daily

Join us for our Strategic Communications and Storytelling Summit and make the art of storytelling your best branding technique. Track 1: Employee Communications. Establish a connected employee community throughout your organization.

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

I see large close-ups of employees and leaders. This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories.

3 business areas where you can sync up storytelling

PR Daily

Professional communicators constantly talk about storytelling. RELATED: Harness the best storytelling techniques so your communications are filled with power, passion, and pathos. ].

5 websites that will sharpen your storytelling

PR Daily

One of the many hats PR engineers wear is storyteller. How do we stay up to date with the latest industry ideas on persuasive storytelling. Here are five sites that'll sharpen your storytelling: 1. CONFERENCE: Join us McDonald's headquarters to learn how to use storytelling to drive employee and customer engagement. ]. Between juggling data, gathering insights and managing relationships, how can PR pros find time for inspiration?

5 ways Zappos fosters a culture of storytelling

PR Daily

Jon Wolske, Zappos’ culture evangelist, says more than 1,800 visitors tour the company’s office each month to learn about the unique culture that makes Zappos a company that communicators and other business pros turn to for company culture and employee relations advice.

5 ways to sap the human element from your storytelling

PR Daily

I am optimistic about the next phase of storytelling bringing the industry to a better place. Here are five things companies do that can impede storytelling success: 1. Especially in jargon-laden industries—high-tech, financial services, medical, pharmaceutical, among others—some corporate storytellers think a simple story won't be effective. Jargon and other complexities kill clarity, and clarity is the storyteller's responsibility, not the audience's.

5 ways to bring boring stories to life for employees

PR Daily

Instead we highlighted—through video and really interviewing and storytelling—the award recipients,” said Cathy Lucas, chief of staff and vice president of strategy at MSU Denver. FREE DOWNLOAD: 10 ways to engage employees through smarter communications ].

Using the ‘hero’s journey’ arc to tell employees’ stories

PR Daily

Storytelling’s enduring power. Being part of an organization that places strong emphasis on compelling and authentic storytelling is a career highlight, both for you—the internal communicator—and the employees. Conference : Learn to engage your employees with storytelling that turns heads. For employees, a big difference between being told a great story and being part of one is that they can now be that hero they dreamed about as a child.

Video and visual design made your campaigns pop

PR Daily

Show off the creative efforts that made your work engaging. Enter PR Daily’s 2018 Video & Visual Awards. The late submission deadline is Dec. The post Video and visual design made your campaigns pop appeared first on PR Daily.

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Building Bridges in the Year of the Dog (Part Two)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Building Bridges in the Year of the Dog (Part Two) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S.

Building Bridges in the Year of the Dog

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Building Bridges in the Year of the Dog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I’m convinced that the secret sauce for global PR campaigns is collaboration. It stands to the reason that the better folks know each other — even those halfway across the world — the better the collaboration.

Denver Startup Week sneak peek: data-driven storytelling in the 21st century

Barokas

Barokas PR employees and clients alike look to Denver Startup Week as a place to learn, grow and above all, be inspired. Today’s storytelling relies on data to validate a company, its products, or even an entire industry. Want to learn more about data-driven storytelling?

Nick Cicero Unlocks Snapchat Storytelling Secrets and Strategies

Social PR Chat

As social media platforms tend to have peak years of growth, Snapchat is now beginning to take off in many age groups and for purposes other than just personal storytelling. Nick says that the analytics are all in the storytelling.

Public Relations and the Rebirth of Storytelling

Waxing UnLyrical

As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. It’s about your customers or vendors, your clients and employees too; their stories and how your product or service helps them.

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Play on your employees’ and customers’ feelings of nostalgia.

5 ways to become a more visible communicator

PR Daily

This can be a challenge for those of us who prefer typing over speaking, but great storytelling requires a visible presence. Pay special attention to those employees who feel neglected or overlooked. Internal Communications Storytelling

3 reasons why you should let us write your content

PR Daily

Ragan Communications and PR Daily have more than four decades of storytelling experience. Connect with corporate communicators, PR pros, marketers and more through our sponsored content program.

9 Need-to-Know Rebranding Tips

ReimaginePR

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. Rebranding isn’t for the faint at heart.