20 Lessons from 20 Years: Why Storytelling is Key to Success in the Life Sciences | Business Wire Blog

Business Wire

So how do companies successfully juggle all of these variables and assuage any potential fears of shareholders, employees, customers, business development partners and others? We have all heard the saying “high risk, high reward.”

How ESPN and BrightDrop use storytelling for purpose, empathy

PR Daily

These stories and more will be highlighted during Ragan’s virtual Brand Storytelling conference April 13. RELATED: Join us April 13 for our Brand Storytelling Virtual Conference ]. Ragan’s virtual Brand Storytelling conference on April 13 will feature sessions on both.

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Create shareable content: 5 Hollywood storytelling tips

PR Daily

Emotional storytelling is the best way to truly connect with your audiences,” says Brandon Daniels, currently a motor oils product manager at Marathon Petroleum. So we always made sure to apply Hollywood storytelling norms when we created our best videos.”.

Guidance for managing employee relations during COVID-19

PR Daily

A lawyer shares advice for engaging employees and protecting your business during these difficult days. When crisis strikes, such as a pandemic, the most important thing employers can do is to plan for employee and customer safety and operational continuity.

Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Most of the respondents—just more than 40%—come from large companies with 500 or more employees.

Survey 156

Engaging employees during extraordinary times

PR Daily

In recent weeks, the business world has been upended by COVID-19, many workers have become remote employees overnight and other industries have struggled to stay afloat. They share stories from employees who are meeting unprecedented challenges with optimism and vigor.

3 levels of empathy that are essential for electric storytelling

PR Daily

Superb storytellers can easily put themselves in someone else’s shoes. Here’s a visualization of three types of empathy to improve your storytelling and make deeper connections. Successful storytelling actually starts with empathy, she argues.

Storytelling vital to earning employee trust, says journalist Soledad O’Brien

PR Daily

Learn from ‘struggling’ media outlets, and focus on storytelling, trust and transparency if you want to engage colleagues, the award-winning reporter advises at IABC’s World Conference. Without trust, even deft storytelling will fail. Employees “want to associate themselves with an organization they trust,” she said. RELATED: Inspire your employees to do their best work by joining us at Facebook HQ. ]. Employees want to know why things are happening.

The importance of solid messaging and storytelling

PR Daily

Even if they don’t agree with it, it should help reduce negative reactions from employees who feel they’ve been caught unawares. Almost everyone’s being asked the same stuff: How are you protecting employees? Looking for more insights on brand storytelling and content marketing?

3 tips to turn employees into (video) ambassadors

PR Daily

Here’s how to inspire and empower your employees to provide that peek behind the curtain, along with an example of an authentic employee video that hits the sweet spot: 1. But why should employees share in the first place? Employees are busy,” says Brown.

6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. Show off your employees. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.

How storytelling builds trusted relationships

PR Daily

As I’ve shared the book with friends, employees and clients, it’s been a pleasure to hear how many are sharing it with their daughters and mothers, and even more surprising, the men who have been champions of sharing my story as well.

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling. The most interesting and authentic heroes could be a low-level employee in an organization, or the customer.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. A dry chronology will bore readers to tears—if they read the piece at all.

Are employee social media advocacy programs really working?

Communications Conversations

One of the questions I’ve heard the most from friends, clients and prospects over the last 6 months or so is: How should I set up a successful employee advocacy program? Encouraging employees to share content on social can be significantly more cost-effective than upping your ad spend.

How are brands defining employee experience in core values statements?

PR Daily

The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. Yet, is the pivot to place employees at the center of the organization being reflected in publicly available messages about company core values?

5 crucial elements of brand storytelling

PR Daily

The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. He told me he just could not focus on brand storytelling as part of his marketing efforts. Then I learned that his employees are not only without sight, but they do things 99% of the population does not. Five parts of brand storytelling.

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Employees say that even when leaders push for employees to take time for themselves, sometimes teams won’t follow the directive. As you settle in for the long haul, consider employees’ needs. Here’s a hint: It’s all about your employees.

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Today, employees were happy, customers were plentiful, and earnings followed suit. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Employee and external comms are top priorities at bigger organizations

PR Daily

The bigger your company, the more likely it is that your CEO is relying on communications for employee engagement and external messaging. The post Employee and external comms are top priorities at bigger organizations appeared first on PR Daily.

What the data says about accelerating change for Black employee experiences

PR Daily

In the past six months, several research studies have benchmarked employee attitudes and recommended how companies can better support diverse employees and improve structural racism, both within organizations and society. Entry-level jobs are a revolving door for Black employees.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. The idea of “ storytelling ” was even stranger. I’m a believer in storytelling.

How Talcott Resolution keeps employees engaged virtually

PR Daily

Regardless of industry, most companies have been grappling with one question since the beginning of the COVID-19 pandemic; how do we keep employees engaged virtually? The virtual events we hosted during 2020 were impactful and meaningful to employees.

Are your employees telling the truth in surveys?

PR Daily

When you solicit employees’ opinions in pulse polls on the little things—such as the appliances in the lunchroom—they are more likely to take you seriously on the big questions about whether they have the tools and management support they need.

Survey 108

Megaworld’s video raises employee awareness of UN’s sustainable development goals

PR Daily

The theme was relevant for employees of a real estate developer, resulting in the top prize in the ‘Video’ category of PR Daily’s 2020 Nonprofit PR Awards. The production features frontline and managerial employees, along with executives, expressing their support for the goals.

How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts.

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Why it’s important: In a time when most communicators, both internal and external, are struggling to keep up with crisis responses, don’t forget the importance of employee communications.

Share your internal storytelling prowess

PR Daily

Submit your best internal content, campaigns and intranets to Ragan’s Employee Communications Awards. The post Share your internal storytelling prowess appeared first on PR Daily. Don’t miss the Oct. 4 deadline. Ragan Awards

How the pandemic is revealing the indispensable value of employee communication

PR Daily

Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual. With physical distancing being enforced worldwide, employee communication became the primary way to promote closeness between people in organizations.

Share your internal storytelling prowess

PR Daily

Submit your best internal content, campaigns and intranets to Ragan’s Employee Communications Awards. The post Share your internal storytelling prowess appeared first on PR Daily. Don’t miss the Oct. 4 deadline. Ragan Awards

Sallie Mae employees at the heart of scholarship fundraising efforts

PR Daily

The program also provides a meaningful way for Sallie Mae’s 2,000 employees to get involved at the ground level and contribute to the mission by raising funds for the scholarship program. Not only did employees help raise funds for the scholarships, they were part of a surprise reveal.

Netflix leader defends Chappelle program to employees, US marketers increase diversity in content, and Facebook outlines protections for public figures

PR Daily

While some employees disagree, we have a strong belief that content on screen doesn’t directly translate to real-world harm,” he said. Sarandos’ words also serve as a reminder that making employees feel seen requires more than just increasing diversity on content teams.

Report: How investing in employees bolsters the bottom line

PR Daily

According to a new report from Accenture , just 35% of C-suite leaders before the pandemic saw themselves as being responsible for the well-being of employees and holistically supporting their needs. In short, employee trust will come at a premium for organizations after the global pandemic. Accenture offers a new model for thinking about the well-being of employees that it calls “Net Better Off.”. Listen to what frontline employees say they need.

5 ways to infuse emotion into your storytelling

PR Daily

So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s Storytelling requires empathy, but it’s not always a primary attribute among content creators. “I At Microsoft, for example, we constantly ‘hit pause’ and ‘zoom out’ with employees by allowing them to express themselves.

At ServiceNow, every communicator is a storyteller

PR Daily

Lest you doubt the importance of storytelling at the cloud computing company ServiceNow , a staffing priority gives away the game. Every member of the communication team is a storyteller, says Emily Russel, head of the employee communications and engagement team. Storytelling is woven through all the company’s communications, both internal and external. The heart of everything we do is around storytelling,” Russel says. “It’s Empathy as a storytelling tool.

Why you should address the coronavirus with employees

PR Daily

Even if companies don’t think they’re directly affected by coronavirus, the disease making national headlines is probably on their employees’ minds. Employees are a company’s No. Consider making travel optional if employees are uncomfortable.

How to engage anxious employees and forge a fresh culture amid COVID-19

PR Daily

FREE GUIDE: 3 Proven Ways to Communicate with Employees During COVID-19 ]. As we all struggle to navigate new routines and virtual workdays, it’s imperative for communicators to formulate strategies that align with the reality of what employees are experiencing.

Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

As vice president of communications for Astellas US, Moyra Knight’s team is helping to get the word out to employees, plus the patients, partners and other stakeholders, that Astellas is committed to their health and safety. The company’s vice president of U.S.

Sellafield storyteller turns whistleblower: “toxic materials and toxic culture”

Stephen Waddington

I had spoken to employees who had trusted me with their experiences of mental health breakdown and then had to suck it up as human resources cherry-picked the case studies which painted the company in the best light.