PR in High Definition

APRIL 27, 2023

When employees become advocates, they act as a reliable source of truth. Step 1: Where do you stand on employee sentiment? Step 2: Crafting an employee advocacy programme All employees will have influence – when it comes to where to place your efforts, it really depends on your communication goal.

Employee 62

Employee Communications Reputation Measurement 62

ImPRessions - Crenshaw Communications

MAY 31, 2024

Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation. Understand the power of first-person storytelling by employees on social platforms like TikTok and Instagram. There are other steps that smart communicators can take as well.

Trends 203

Trends How To Ethics Reputation 203

Ishmael's Corner

NOVEMBER 4, 2014

When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. Yet, failure is one of the best techniques to bring tension or even drama to business storytelling. The invention didn’t see the light day. The ramifications for PR are counter-intuitive.

Storytelling 157

Storytelling Journalism Training Resources 157

Ishmael's Corner

SEPTEMBER 23, 2014

I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form. They bring realness to the storytelling. I am an unabashed fan of the anecdote.

Storytelling 136

Storytelling Communications Employee Engineering 136

Communications Conversations

SEPTEMBER 26, 2014

I see large close-ups of employees and leaders. This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Your EMPLOYEES are your brand. I see unique artwork.

Storytelling 165

Storytelling Web Case Study Brand 165

Stephen Waddington

MARCH 17, 2021

I had spoken to employees who had trusted me with their experiences of mental health breakdown and then had to suck it up as human resources cherry-picked the case studies which painted the company in the best light. I’d been the company’s first ever communications lead for equality, diversity and inclusion.

Storytelling 147

Storytelling Local Case Study Television 147

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. As storytellers, we’re taught to show, not tell. There may be evidence to support them, which always helps. But, they’re not unique. They’re not even very different.

How To 310

How To Transportation Software Employee 310

Ishmael's Corner

APRIL 12, 2020

The Art Of Storytelling In Business Communications And Public Relations. 7, 1982 in a memo to his employees. The post Translating Ogilvy’s 10 Writing Tips for 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Writing 218

Writing Storytelling Employee Communications 218

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. They lie at the heart of inspiring conversations and storytelling.

Storytelling 78

Storytelling Social Media Internal International 78

Ishmael's Corner

OCTOBER 26, 2014

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Take that photo of a customer smiling over the company’s product/service or that video of employees raising money for a worthy cause, publish on Facebook and voila! I think we can agree that this is not brand storytelling at its best.

Airlines 134

Airlines Storytelling Facebook Internal 134

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Ishmael's Corner

AUGUST 19, 2015

The Art Of Storytelling In Business Communications And Public Relations. By Raf Stevens Storytelling is a powerful weapon. In my book, “Leadership, Storytelling and the Power of Connection,” I offer guidelines for telling a good story that creates an emotional connection with employees, customers or other stakeholders.

Storytelling 60

Storytelling Guidelines Leadership Employee 60

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Identify the Voices Your company’s innovation story is just that – a story – so it’s important to identify the right storytellers within the organization.

How To 125

How To Corporate Storytelling Conference 125

Barokas

SEPTEMBER 11, 2017

Barokas PR employees and clients alike look to Denver Startup Week as a place to learn, grow and above all, be inspired. This year, Barokas PR has the honor of hosting a panel on Thursday, September 28, highlighting storytelling in the 21 st century and the importance of using data to garner press interest. Maybe get free donuts?

Storytelling 74

Storytelling Data Local Leadership 74

PRSay

MAY 10, 2022

DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. DO lead with the benefits: Help your employees boost their data visualization and storytelling skills with Doodley Doo.

Case Study 171

Case Study Writing Training Storytelling 171

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. Don’t miss these related posts: Scale Content Marketing: Employees are the Secret. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture. 1) Creating Quality Content Starts with Why.

Storytelling 60

Storytelling Creativity B2B Film 60

Communications Conversations

APRIL 6, 2015

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” ” I view storytelling as a multi-faceted process. Storytelling happens in print. Would that have legs? It happens via visuals.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Onclusive

FEBRUARY 14, 2023

Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. factor from your communications, Show that you’re driven by genuine purpose,  Appease skeptics who might assume that you’re just ticking a green box.  To employees: You should w ork with internal comms to align your environmental sustainability messaging.

Reputation 195

Reputation Automotive Brand Branding 195

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148

Employee Exercises Study Meeting 148

Onclusive

JANUARY 26, 2022

. “With Onclusive, we have been able to show progress in gaining share of voice relative to our competitors, identify new media outlets and reporters, and develop a better understanding of what works and what is less effective” ~G2 Crowd reviews, two time Onclusive Client, mid market Financial Services Company (51-1000 employees).

Pitching 370

Pitching Data Privacy Writing 370

Shift Communications

FEBRUARY 1, 2022

It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. This is because candidates and current employees have become more intentional about what they are looking for in terms of flexibility, culture, mission and the work itself. Employee Wellbeing First.

Brand 135

Brand Branding Employee Case Study 135

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

PR for Anyone

MARCH 27, 2024

Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit.

Film 130

Film Storytelling Writing Insurance 130

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling.

Agency 310

Agency Measurement Meeting Reputation 310

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 118

Company Employee Case Study Strategy 118

PRSay

DECEMBER 22, 2023

Often, communication professionals think first about the message as it would play out in the press, on social media or in a soundbite, but a sometimes-forgotten audience is the employees, staffers and frontline workers who also have to work within an organization facing a crisis.

Crisis Management 129

Crisis Management Crisis Crisis Communications Ethics 129

Cision

OCTOBER 8, 2015

Investing in training employees pays big dividends. When employees understand why it’s beneficial to engage in social media and how to do it effectively, the results are strong and measurable. Using specialized social media listening techniques, the brand can measure business impact from employee engagement. Employee Advocacy.

Social Media 120

Social Media Brand Branding Airlines 120

Stern + Associates

JULY 8, 2024

Are you aiming to enhance brand visibility, share industry insights, or empower employee development? Provide Training and Support: Even seasoned professionals may benefit from training in public speaking, presentation design and storytelling. Understanding your goals will shape the structure and focus of your program.

Corporate 62

Corporate Conference Internal International 62

Landis PR

SEPTEMBER 21, 2023

Finding successful clients and employees Being values-aligned helps find and nurture successful relationships with both clients and employees. As PR professionals, we guide our clients to support their mission through storytelling. Parallel to that, smart and engaged employees want to work for organizations they believe in.

Company 64

Company Employee Community Healthcare 64

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. How are its employees treated? There are a few things that PR-driven storytelling does that will never be mechanized or automated. What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Ishmael's Corner

JUNE 27, 2019

The Art Of Storytelling In Business Communications And Public Relations. Every company experiences a key employee leaving for the proverbial greener pasture. The post A PR Announcement That Defies “Elvis Has Left the Building” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 91

Storytelling Employee Communications Company 91

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Consider a weekly or monthly spotlight on key employees on your page. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Brag about that media coverage.

Instagram 333

Instagram B2B B2C Case Study 333

PRSay

OCTOBER 22, 2019

And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In There are three important things to remember about storytelling: Understand how stories travel. Storytelling is the best thing that communicators can to do to be successful in this new age. Synthesize the complex.

Conference 109

Conference Communications Storytelling Social Media 109

ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 149

Employee Print Writing Survey 149