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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms


Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. We use an employee-led approach to internal comms at Delta.

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Are employee social media advocacy programs really working?

Communications Conversations

One of the questions I’ve heard the most from friends, clients and prospects over the last 6 months or so is: How should I set up a successful employee advocacy program? From a certain perspective, it makes sense why more companies are taking a closer look at Employee Advocacy Programs in 2022. Or, these kinds of posts.

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20 Lessons from 20 Years: Why Storytelling is Key to Success in the Life Sciences | Business Wire Blog

Business Wire

So how do companies successfully juggle all of these variables and assuage any potential fears of shareholders, employees, customers, business development partners and others?

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How Podcasts Can Help Auto Suppliers Drive Employee Engagement

Bianchi Biz Blog

Engaging employees, fostering a sense of connection, and aligning them with the company’s vision and values are paramount for success. Captivating Storytelling: One of the greatest strengths of podcasts lies in their ability to captivate and immerse listeners through compelling storytelling. The possibilities are endless.

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The power of storytelling: How Wrexham AFC rose from the ashes

PR in High Definition

This could be anything from brand stories and customer testimonials to employee stories, however what is key is to always have this story in mind and have it as the glue that sticks any comms strategy in place. The post The power of storytelling: How Wrexham AFC rose from the ashes appeared first on Firefly Communications.

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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Today, employees were happy, customers were plentiful, and earnings followed suit. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. Uniting idea with emotion.

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Employee advocacy: The secret to creating authentic communication

PR in High Definition

When employees become advocates, they act as a reliable source of truth. Step 1: Where do you stand on employee sentiment? Step 2: Crafting an employee advocacy programme All employees will have influence – when it comes to where to place your efforts, it really depends on your communication goal.