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As vice president of communications for Astellas US, Moyra Knight’s team is helping to get the word out to employees, plus the patients, partners and other stakeholders, that Astellas is committed to their health and safety. Importantly, our commitment to the health and well-being of our employees is first and foremost to Astellas and is at the heart of our strong culture. PR Daily: How are your employees holding up and what are you doing to keep them engaged and motivated? MORE
Workplace and online distractions abound, but compelling content will cut through the noise and engage your employees. A content strategy will help you focus on the types of content you create, ensuring your messaging is meaningful and relevant to your employees. RELATED: Join us at Facebook for our Internal Communications and Employee Engagement Summit. ]. For example, to raise awareness of a new service, you could challenge an employee to explain it in 60 seconds on camera. MORE
Here are today’s top stories: Boyd Gaming lays off 2,500 employees. The company, which owns and operates 10 casinos in Las Vegas, announced job cuts affecting at least 25% of its workforce—or roughly 2,500 employees. Why it’s important: Don’t stop at meeting legal standards for notifying employees about furloughs and layoffs. It doesn’t take that long to reap the benefits of storytelling within media relations efforts, either. Apple persuades retail employees to WFH. MORE
Submit your best internal content, campaigns and intranets to Ragan’s Employee Communications Awards. The post Share your internal storytelling prowess appeared first on PR Daily. Don’t miss the Oct. 4 deadline. Ragan Awards MORE
Convincing employees to accept Covid-19 vaccinations may become the most critical internal communications task of 2021. Only a determined internal communications effort, done in concert with HR and company leadership, can persuade the majority of employees to accept the vaccine. MORE
Submit your best internal content, campaigns and intranets to Ragan’s Employee Communications Awards. The post Share your internal storytelling prowess appeared first on PR Daily. Don’t miss the Oct. 4 deadline. Ragan Awards MORE
So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s Storytelling requires empathy, but it’s not always a primary attribute among content creators. “I At Microsoft, for example, we constantly ‘hit pause’ and ‘zoom out’ with employees by allowing them to express themselves. MORE
Even if companies don’t think they’re directly affected by coronavirus, the disease making national headlines is probably on their employees’ minds. By not communicating and engaging employees on sensitive matters like the coronavirus, companies could experience decreased productivity, increased costs, reputational risk and other performance challenges. Employees are a company’s No. Consider making travel optional if employees are uncomfortable. MORE
Learn from ‘struggling’ media outlets, and focus on storytelling, trust and transparency if you want to engage colleagues, the award-winning reporter advises at IABC’s World Conference. Without trust, even deft storytelling will fail. Employees “want to associate themselves with an organization they trust,” she said. RELATED: Inspire your employees to do their best work by joining us at Facebook HQ. ]. Employees want to know why things are happening. MORE
77% of employees are more loyal to innovative companies. The post Adding storytelling to technology in developing ‘Innovation Relations’ appeared first on PR Daily. How We Did It Marketing PR Industry Research StorytellingAn agency keen on creativity cultivated this practice dedicated to building reputations for innovation leaders. Here are the steps in its evolution. MORE
Drew Keller , a video consultant and storyteller, says the struggle to make boring content interesting is a common problem. Reaching non-desk employees: 43%. The post Survey: Measurement, storytelling cited as top weaknesses appeared first on PR Daily. Content Marketing Measurement Storytelling PR surveyFrom PR pros to internal communicators, tracking one’s impact is a top concern. Most also struggle to make boring stories interesting. MORE
Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” The idea of “ storytelling ” was even stranger. I’m a believer in storytelling. Yet storytelling can mean different things to different people. MORE
Lest you doubt the importance of storytelling at the cloud computing company ServiceNow , a staffing priority gives away the game. Every member of the communication team is a storyteller, says Emily Russel, head of the employee communications and engagement team. Storytelling is woven through all the company’s communications, both internal and external. The heart of everything we do is around storytelling,” Russel says. “It’s Empathy as a storytelling tool. MORE
In recent weeks, the business world has been upended by COVID-19, many workers have become remote employees overnight and other industries have struggled to stay afloat. They share stories from employees who are meeting unprecedented challenges with optimism and vigor. They engage with worried stakeholders, from employees to investors, all of whom are worried about the future of the company and their jobs. Customize your intranet so it caters to the needs of modern employee. MORE
Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees. Why it’s important: As organizations continue to struggle with restructuring plans, do your best to communicate often and transparently with your employees. MORE
Here are today’s top stories: Tyson fires employees involved in COVID-19 ‘betting pool’. An outbreak centered around the plant infected more than 1,000 employees, at least six of whom died. “We MORE
At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling. The most interesting and authentic heroes could be a low-level employee in an organization, or the customer. MORE
As I’ve shared the book with friends, employees and clients, it’s been a pleasure to hear how many are sharing it with their daughters and mothers, and even more surprising, the men who have been champions of sharing my story as well. MORE
Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Workers at Amazon, Whole Foods and Instacart have staged strikes and “sick-outs” to protest a lack of COVID-19 protections and precautions, with employees asking for paid time off, hazard pay, hand sanitizer and other measures. Don’t treat your employees as commodities. ” [VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. MORE
Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content. MORE
The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers. As they define it, “The Hilton Effect is the impact that Hilton has had and continues to have on travelers, the travel industry, its employees and communities around the world.”. The whitepaper turned into an entire campaign full of stories and content—many of which provide lessons in storytelling excellence. MORE
The Art Of Storytelling In Business Communications And Public Relations. By Raf Stevens Storytelling is a powerful weapon. In my book, “Leadership, Storytelling and the Power of Connection,” I offer guidelines for telling a good story that creates an emotional connection with employees, customers or other stakeholders. Executives who deploy storytelling efficiently are better able to convince their target audiences and achieve their business objectives.more. MORE
Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. Google Maps could be an essential resource for helping your employees find safe ways to return to work in the coming months. then president of IBM, wrote to all employees: ”.Each In a new poll, IPR and the Harris Poll asked employees about their expectations for returning to the office. MORE
Here are today’s top stories: Google responds to new employee union. In the current climate, where support for employees and emphasis on worker well-being is at a high-point for the corporate world, Google is affirming its commitment to workers’ rights. MORE
Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. Show off your employees. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily. MORE
A lawyer shares advice for engaging employees and protecting your business during these difficult days. When crisis strikes, such as a pandemic, the most important thing employers can do is to plan for employee and customer safety and operational continuity. MORE
More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts. MORE
Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. Kroger, Walmart and Sam’s Club are asking employees to wear masks to stop the spread of COVID-19. In a memo to employees, Walmart wrote : We hope this step will promote safety and consistency across all of our facilities and be of comfort to our customers and members. MORE
Well, nine out of 10 employees say they would. That jarring statistic reveals employees want more than just mindlessly punching the clock and collecting a paycheck. The best way to do this is to consistently tell compelling stories that help employees understand the history, mission, culture and vision that make your company unique—and why they should be proud to work there. Follow these five tips to craft a corporate story that resonates with employees: 1. MORE
At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a tendency in business storytelling to sugarcoat anything negative or embarrassing. The most interesting and authentic hero could be a low-level employee in an organization, or perhaps a customer. MORE
Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Most of the respondents—just more than 40%—come from large companies with 500 or more employees. MORE
FREE GUIDE: 3 Proven Ways to Communicate with Employees During COVID-19 ]. As we all struggle to navigate new routines and virtual workdays, it’s imperative for communicators to formulate strategies that align with the reality of what employees are experiencing. MORE
Even if they don’t agree with it, it should help reduce negative reactions from employees who feel they’ve been caught unawares. Almost everyone’s being asked the same stuff: How are you protecting employees? Looking for more insights on brand storytelling and content marketing? Join us for PR Daily’s Brand Storytelling & Content Marketing Virtual Conference (Aug. The post The importance of solid messaging and storytelling appeared first on PR Daily. MORE
Humanizing your brand by bringing your employees to the forefront is one of the most effective strategies you can use to achieve that goal, and social media provides the perfect platform for this kind of campaign. Sharing the personal stories of your employees will allow you to give your brand faces and voices to which your customers can relate. Why you should be telling your employees’ stories. Your employees can share them through Facebook and Snapchat, too. MORE
When you solicit employees’ opinions in pulse polls on the little things—such as the appliances in the lunchroom—they are more likely to take you seriously on the big questions about whether they have the tools and management support they need. That’s one of the conclusions of a free download from Ragan Communications and ContactMonkey, “ 7 ways to get honest feedback from employee surveys.”. The post Are your employees telling the truth in surveys? MORE
According to a new report from Accenture , just 35% of C-suite leaders before the pandemic saw themselves as being responsible for the well-being of employees and holistically supporting their needs. In short, employee trust will come at a premium for organizations after the global pandemic. Accenture offers a new model for thinking about the well-being of employees that it calls “Net Better Off.”. Listen to what frontline employees say they need. MORE
Employees say that even when leaders push for employees to take time for themselves, sometimes teams won’t follow the directive. Digiday reported : The feeling of needing to be “always on” isn’t necessarily coming from agency leadership, according to employees who say that leadership has reiterated in town halls for employees to take time for themselves. As you settle in for the long haul, consider employees’ needs. Here’s a hint: It’s all about your employees. MORE
Here are today’s top stories: GitHub apologizes for firing employee over ‘Nazi’ remark. The company issued a mea culpa after it fired a Jewish employee on Jan. We expect all employees to be respectful, professional, and follow GitHub policies on discrimination and harassment. MORE
VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. Until then, we pray for those affected by the virus, protection for the health care professionals caring for the sick, economic security for all impacted businesses and employees, and wisdom for our leaders. Is it with keeping your workforce’s morale high and employees informed, or do you struggle with CSR and community outreach? MORE
The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. He told me he just could not focus on brand storytelling as part of his marketing efforts. Then I learned that his employees are not only without sight, but they do things 99% of the population does not. Five parts of brand storytelling. MORE
Today, employees were happy, customers were plentiful, and earnings followed suit. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling? The video is in essence, a case study, that uses storytelling techniques. MORE
PR Daily
OCTOBER 4, 2020
A lawyer shares advice for engaging employees and protecting your business during these difficult days. When crisis strikes, such as a pandemic, the most important thing employers can do is to plan for employee and customer safety and operational continuity.
PR Daily
OCTOBER 30, 2020
Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Most of the respondents—just more than 40%—come from large companies with 500 or more employees.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PR Daily
OCTOBER 20, 2020
As I’ve shared the book with friends, employees and clients, it’s been a pleasure to hear how many are sharing it with their daughters and mothers, and even more surprising, the men who have been champions of sharing my story as well.
PR Daily
JULY 29, 2020
Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. Show off your employees. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.
PR Daily
APRIL 1, 2020
In recent weeks, the business world has been upended by COVID-19, many workers have become remote employees overnight and other industries have struggled to stay afloat. They share stories from employees who are meeting unprecedented challenges with optimism and vigor. They engage with worried stakeholders, from employees to investors, all of whom are worried about the future of the company and their jobs. Customize your intranet so it caters to the needs of modern employee.
PR Daily
JUNE 10, 2019
Learn from ‘struggling’ media outlets, and focus on storytelling, trust and transparency if you want to engage colleagues, the award-winning reporter advises at IABC’s World Conference. Without trust, even deft storytelling will fail. Employees “want to associate themselves with an organization they trust,” she said. RELATED: Inspire your employees to do their best work by joining us at Facebook HQ. ]. Employees want to know why things are happening.
|
PR Daily
OCTOBER 6, 2020
According to a new report from Accenture , just 35% of C-suite leaders before the pandemic saw themselves as being responsible for the well-being of employees and holistically supporting their needs. In short, employee trust will come at a premium for organizations after the global pandemic. Accenture offers a new model for thinking about the well-being of employees that it calls “Net Better Off.”. Listen to what frontline employees say they need.
PR Daily
JULY 14, 2020
Even if they don’t agree with it, it should help reduce negative reactions from employees who feel they’ve been caught unawares. Almost everyone’s being asked the same stuff: How are you protecting employees? Looking for more insights on brand storytelling and content marketing? Join us for PR Daily’s Brand Storytelling & Content Marketing Virtual Conference (Aug. The post The importance of solid messaging and storytelling appeared first on PR Daily.
ImPRessions - Crenshaw Communications
OCTOBER 15, 2019
At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling. The most interesting and authentic heroes could be a low-level employee in an organization, or the customer.
PR Daily
JANUARY 19, 2021
Here are today’s top stories: GitHub apologizes for firing employee over ‘Nazi’ remark. The company issued a mea culpa after it fired a Jewish employee on Jan. We expect all employees to be respectful, professional, and follow GitHub policies on discrimination and harassment.
PR Daily
JULY 30, 2020
FREE GUIDE: 3 Proven Ways to Communicate with Employees During COVID-19 ]. As we all struggle to navigate new routines and virtual workdays, it’s imperative for communicators to formulate strategies that align with the reality of what employees are experiencing.
|
PR Daily
JULY 12, 2019
More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts.
PR Daily
JUNE 14, 2019
The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. He told me he just could not focus on brand storytelling as part of his marketing efforts. Then I learned that his employees are not only without sight, but they do things 99% of the population does not. Five parts of brand storytelling.
PR Daily
APRIL 9, 2020
Employees say that even when leaders push for employees to take time for themselves, sometimes teams won’t follow the directive. Digiday reported : The feeling of needing to be “always on” isn’t necessarily coming from agency leadership, according to employees who say that leadership has reiterated in town halls for employees to take time for themselves. As you settle in for the long haul, consider employees’ needs. Here’s a hint: It’s all about your employees.
Glean.info Blog
DECEMBER 21, 2020
Convincing employees to accept Covid-19 vaccinations may become the most critical internal communications task of 2021. Only a determined internal communications effort, done in concert with HR and company leadership, can persuade the majority of employees to accept the vaccine.
PR Daily
DECEMBER 2, 2019
At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a tendency in business storytelling to sugarcoat anything negative or embarrassing. The most interesting and authentic hero could be a low-level employee in an organization, or perhaps a customer.
PR Daily
MARCH 31, 2020
Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Workers at Amazon, Whole Foods and Instacart have staged strikes and “sick-outs” to protest a lack of COVID-19 protections and precautions, with employees asking for paid time off, hazard pay, hand sanitizer and other measures. Don’t treat your employees as commodities. ” [VIRTUAL EVENT: Keep employees informed, engaged and inspired ].
PR Daily
MARCH 3, 2020
When you solicit employees’ opinions in pulse polls on the little things—such as the appliances in the lunchroom—they are more likely to take you seriously on the big questions about whether they have the tools and management support they need. That’s one of the conclusions of a free download from Ragan Communications and ContactMonkey, “ 7 ways to get honest feedback from employee surveys.”. The post Are your employees telling the truth in surveys?
PR Daily
AUGUST 15, 2019
Submit your best internal content, campaigns and intranets to Ragan’s Employee Communications Awards. The post Share your internal storytelling prowess appeared first on PR Daily. Don’t miss the Oct. 4 deadline. Ragan Awards
PR Daily
SEPTEMBER 19, 2019
So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s Storytelling requires empathy, but it’s not always a primary attribute among content creators. “I At Microsoft, for example, we constantly ‘hit pause’ and ‘zoom out’ with employees by allowing them to express themselves.
Sword and the Script
JANUARY 25, 2020
Today, employees were happy, customers were plentiful, and earnings followed suit. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling? The video is in essence, a case study, that uses storytelling techniques.
PR Daily
AUGUST 6, 2019
The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers. As they define it, “The Hilton Effect is the impact that Hilton has had and continues to have on travelers, the travel industry, its employees and communities around the world.”. The whitepaper turned into an entire campaign full of stories and content—many of which provide lessons in storytelling excellence.
PR Daily
JANUARY 4, 2021
Here are today’s top stories: Google responds to new employee union. In the current climate, where support for employees and emphasis on worker well-being is at a high-point for the corporate world, Google is affirming its commitment to workers’ rights.
Sword and the Script
JUNE 16, 2020
Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” The idea of “ storytelling ” was even stranger. I’m a believer in storytelling. Yet storytelling can mean different things to different people.
PR Daily
MAY 6, 2020
As vice president of communications for Astellas US, Moyra Knight’s team is helping to get the word out to employees, plus the patients, partners and other stakeholders, that Astellas is committed to their health and safety. Importantly, our commitment to the health and well-being of our employees is first and foremost to Astellas and is at the heart of our strong culture. PR Daily: How are your employees holding up and what are you doing to keep them engaged and motivated?
PR Daily
MARCH 30, 2019
Lest you doubt the importance of storytelling at the cloud computing company ServiceNow , a staffing priority gives away the game. Every member of the communication team is a storyteller, says Emily Russel, head of the employee communications and engagement team. Storytelling is woven through all the company’s communications, both internal and external. The heart of everything we do is around storytelling,” Russel says. “It’s Empathy as a storytelling tool.
PR Daily
AUGUST 13, 2019
Submit your best internal content, campaigns and intranets to Ragan’s Employee Communications Awards. The post Share your internal storytelling prowess appeared first on PR Daily. Don’t miss the Oct. 4 deadline. Ragan Awards
PR Daily
JULY 14, 2020
Here are today’s top stories: Boyd Gaming lays off 2,500 employees. The company, which owns and operates 10 casinos in Las Vegas, announced job cuts affecting at least 25% of its workforce—or roughly 2,500 employees. Why it’s important: Don’t stop at meeting legal standards for notifying employees about furloughs and layoffs. It doesn’t take that long to reap the benefits of storytelling within media relations efforts, either. Apple persuades retail employees to WFH.
PR Daily
FEBRUARY 5, 2020
Even if companies don’t think they’re directly affected by coronavirus, the disease making national headlines is probably on their employees’ minds. By not communicating and engaging employees on sensitive matters like the coronavirus, companies could experience decreased productivity, increased costs, reputational risk and other performance challenges. Employees are a company’s No. Consider making travel optional if employees are uncomfortable.
PR Daily
MAY 2, 2019
Drew Keller , a video consultant and storyteller, says the struggle to make boring content interesting is a common problem. Reaching non-desk employees: 43%. The post Survey: Measurement, storytelling cited as top weaknesses appeared first on PR Daily. Content Marketing Measurement Storytelling PR surveyFrom PR pros to internal communicators, tracking one’s impact is a top concern. Most also struggle to make boring stories interesting.
PR Daily
APRIL 20, 2020
Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. Kroger, Walmart and Sam’s Club are asking employees to wear masks to stop the spread of COVID-19. In a memo to employees, Walmart wrote : We hope this step will promote safety and consistency across all of our facilities and be of comfort to our customers and members.
PR Daily
JUNE 12, 2019
Humanizing your brand by bringing your employees to the forefront is one of the most effective strategies you can use to achieve that goal, and social media provides the perfect platform for this kind of campaign. Sharing the personal stories of your employees will allow you to give your brand faces and voices to which your customers can relate. Why you should be telling your employees’ stories. Your employees can share them through Facebook and Snapchat, too.
PR Daily
SEPTEMBER 1, 2020
Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees. Why it’s important: As organizations continue to struggle with restructuring plans, do your best to communicate often and transparently with your employees.
PR Daily
MAY 10, 2019
Well, nine out of 10 employees say they would. That jarring statistic reveals employees want more than just mindlessly punching the clock and collecting a paycheck. The best way to do this is to consistently tell compelling stories that help employees understand the history, mission, culture and vision that make your company unique—and why they should be proud to work there. Follow these five tips to craft a corporate story that resonates with employees: 1.
PR Daily
DECEMBER 17, 2020
Here are today’s top stories: Tyson fires employees involved in COVID-19 ‘betting pool’. An outbreak centered around the plant infected more than 1,000 employees, at least six of whom died. “We
Ishmael's Corner
AUGUST 19, 2015
The Art Of Storytelling In Business Communications And Public Relations. By Raf Stevens Storytelling is a powerful weapon. In my book, “Leadership, Storytelling and the Power of Connection,” I offer guidelines for telling a good story that creates an emotional connection with employees, customers or other stakeholders. Executives who deploy storytelling efficiently are better able to convince their target audiences and achieve their business objectives.more.
PR Daily
APRIL 12, 2019
Workplace and online distractions abound, but compelling content will cut through the noise and engage your employees. A content strategy will help you focus on the types of content you create, ensuring your messaging is meaningful and relevant to your employees. RELATED: Join us at Facebook for our Internal Communications and Employee Engagement Summit. ]. For example, to raise awareness of a new service, you could challenge an employee to explain it in 60 seconds on camera.
PR Daily
JUNE 9, 2020
Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. Google Maps could be an essential resource for helping your employees find safe ways to return to work in the coming months. then president of IBM, wrote to all employees: ”.Each In a new poll, IPR and the Harris Poll asked employees about their expectations for returning to the office.
PR Daily
MARCH 19, 2020
77% of employees are more loyal to innovative companies. The post Adding storytelling to technology in developing ‘Innovation Relations’ appeared first on PR Daily. How We Did It Marketing PR Industry Research StorytellingAn agency keen on creativity cultivated this practice dedicated to building reputations for innovation leaders. Here are the steps in its evolution.
PR Daily
APRIL 6, 2020
VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. Until then, we pray for those affected by the virus, protection for the health care professionals caring for the sick, economic security for all impacted businesses and employees, and wisdom for our leaders. Is it with keeping your workforce’s morale high and employees informed, or do you struggle with CSR and community outreach?
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