Guidance for managing employee relations during COVID-19

PR Daily

A lawyer shares advice for engaging employees and protecting your business during these difficult days. When crisis strikes, such as a pandemic, the most important thing employers can do is to plan for employee and customer safety and operational continuity.

Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Most of the respondents—just more than 40%—come from large companies with 500 or more employees.

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How storytelling builds trusted relationships

PR Daily

As I’ve shared the book with friends, employees and clients, it’s been a pleasure to hear how many are sharing it with their daughters and mothers, and even more surprising, the men who have been champions of sharing my story as well.

6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. Show off your employees. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.

Engaging employees during extraordinary times

PR Daily

In recent weeks, the business world has been upended by COVID-19, many workers have become remote employees overnight and other industries have struggled to stay afloat. They share stories from employees who are meeting unprecedented challenges with optimism and vigor. They engage with worried stakeholders, from employees to investors, all of whom are worried about the future of the company and their jobs. Customize your intranet so it caters to the needs of modern employee.

Storytelling vital to earning employee trust, says journalist Soledad O’Brien

PR Daily

Learn from ‘struggling’ media outlets, and focus on storytelling, trust and transparency if you want to engage colleagues, the award-winning reporter advises at IABC’s World Conference. Without trust, even deft storytelling will fail. Employees “want to associate themselves with an organization they trust,” she said. RELATED: Inspire your employees to do their best work by joining us at Facebook HQ. ]. Employees want to know why things are happening.

Report: How investing in employees bolsters the bottom line

PR Daily

According to a new report from Accenture , just 35% of C-suite leaders before the pandemic saw themselves as being responsible for the well-being of employees and holistically supporting their needs. In short, employee trust will come at a premium for organizations after the global pandemic. Accenture offers a new model for thinking about the well-being of employees that it calls “Net Better Off.”. Listen to what frontline employees say they need.

The importance of solid messaging and storytelling

PR Daily

Even if they don’t agree with it, it should help reduce negative reactions from employees who feel they’ve been caught unawares. Almost everyone’s being asked the same stuff: How are you protecting employees? Looking for more insights on brand storytelling and content marketing? Join us for PR Daily’s Brand Storytelling & Content Marketing Virtual Conference (Aug. The post The importance of solid messaging and storytelling appeared first on PR Daily.

How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling. The most interesting and authentic heroes could be a low-level employee in an organization, or the customer.

GitHub apologizes for firing employee over ‘Nazi’ remark, hospitals and governments turn to influencers for COVID-19 campaigns, and the NRA declares bankruptcy

PR Daily

Here are today’s top stories: GitHub apologizes for firing employee over ‘Nazi’ remark. The company issued a mea culpa after it fired a Jewish employee on Jan. We expect all employees to be respectful, professional, and follow GitHub policies on discrimination and harassment.

How to engage anxious employees and forge a fresh culture amid COVID-19

PR Daily

FREE GUIDE: 3 Proven Ways to Communicate with Employees During COVID-19 ]. As we all struggle to navigate new routines and virtual workdays, it’s imperative for communicators to formulate strategies that align with the reality of what employees are experiencing.

How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts.

5 crucial elements of brand storytelling

PR Daily

The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. He told me he just could not focus on brand storytelling as part of his marketing efforts. Then I learned that his employees are not only without sight, but they do things 99% of the population does not. Five parts of brand storytelling.

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Employees say that even when leaders push for employees to take time for themselves, sometimes teams won’t follow the directive. Digiday reported : The feeling of needing to be “always on” isn’t necessarily coming from agency leadership, according to employees who say that leadership has reiterated in town halls for employees to take time for themselves. As you settle in for the long haul, consider employees’ needs. Here’s a hint: It’s all about your employees.

The 2021 Employee Communications Priority: Promoting Covid-19 Vaccinations

Glean.info Blog

Convincing employees to accept Covid-19 vaccinations may become the most critical internal communications task of 2021. Only a determined internal communications effort, done in concert with HR and company leadership, can persuade the majority of employees to accept the vaccine.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a tendency in business storytelling to sugarcoat anything negative or embarrassing. The most interesting and authentic hero could be a low-level employee in an organization, or perhaps a customer.

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Workers at Amazon, Whole Foods and Instacart have staged strikes and “sick-outs” to protest a lack of COVID-19 protections and precautions, with employees asking for paid time off, hazard pay, hand sanitizer and other measures. Don’t treat your employees as commodities. ” [VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

Are your employees telling the truth in surveys?

PR Daily

When you solicit employees’ opinions in pulse polls on the little things—such as the appliances in the lunchroom—they are more likely to take you seriously on the big questions about whether they have the tools and management support they need. That’s one of the conclusions of a free download from Ragan Communications and ContactMonkey, “ 7 ways to get honest feedback from employee surveys.”. The post Are your employees telling the truth in surveys?

Share your internal storytelling prowess

PR Daily

Submit your best internal content, campaigns and intranets to Ragan’s Employee Communications Awards. The post Share your internal storytelling prowess appeared first on PR Daily. Don’t miss the Oct. 4 deadline. Ragan Awards

5 ways to infuse emotion into your storytelling

PR Daily

So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s Storytelling requires empathy, but it’s not always a primary attribute among content creators. “I At Microsoft, for example, we constantly ‘hit pause’ and ‘zoom out’ with employees by allowing them to express themselves.

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Today, employees were happy, customers were plentiful, and earnings followed suit. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling? The video is in essence, a case study, that uses storytelling techniques.

4 storytelling lessons from 100 years of ‘The Hilton Effect’

PR Daily

The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers. As they define it, “The Hilton Effect is the impact that Hilton has had and continues to have on travelers, the travel industry, its employees and communities around the world.”. The whitepaper turned into an entire campaign full of stories and content—many of which provide lessons in storytelling excellence.

Google employees unionize, WhatsApp hits record numbers, and Epic invests in new NC headquarters

PR Daily

Here are today’s top stories: Google responds to new employee union. In the current climate, where support for employees and emphasis on worker well-being is at a high-point for the corporate world, Google is affirming its commitment to workers’ rights.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” The idea of “ storytelling ” was even stranger. I’m a believer in storytelling. Yet storytelling can mean different things to different people.

Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

As vice president of communications for Astellas US, Moyra Knight’s team is helping to get the word out to employees, plus the patients, partners and other stakeholders, that Astellas is committed to their health and safety. Importantly, our commitment to the health and well-being of our employees is first and foremost to Astellas and is at the heart of our strong culture. PR Daily: How are your employees holding up and what are you doing to keep them engaged and motivated?

At ServiceNow, every communicator is a storyteller

PR Daily

Lest you doubt the importance of storytelling at the cloud computing company ServiceNow , a staffing priority gives away the game. Every member of the communication team is a storyteller, says Emily Russel, head of the employee communications and engagement team. Storytelling is woven through all the company’s communications, both internal and external. The heart of everything we do is around storytelling,” Russel says. “It’s Empathy as a storytelling tool.

Share your internal storytelling prowess

PR Daily

Submit your best internal content, campaigns and intranets to Ragan’s Employee Communications Awards. The post Share your internal storytelling prowess appeared first on PR Daily. Don’t miss the Oct. 4 deadline. Ragan Awards

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Here are today’s top stories: Boyd Gaming lays off 2,500 employees. The company, which owns and operates 10 casinos in Las Vegas, announced job cuts affecting at least 25% of its workforce—or roughly 2,500 employees. Why it’s important: Don’t stop at meeting legal standards for notifying employees about furloughs and layoffs. It doesn’t take that long to reap the benefits of storytelling within media relations efforts, either. Apple persuades retail employees to WFH.

Why you should address the coronavirus with employees

PR Daily

Even if companies don’t think they’re directly affected by coronavirus, the disease making national headlines is probably on their employees’ minds. By not communicating and engaging employees on sensitive matters like the coronavirus, companies could experience decreased productivity, increased costs, reputational risk and other performance challenges. Employees are a company’s No. Consider making travel optional if employees are uncomfortable.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

Drew Keller , a video consultant and storyteller, says the struggle to make boring content interesting is a common problem. Reaching non-desk employees: 43%. The post Survey: Measurement, storytelling cited as top weaknesses appeared first on PR Daily. Content Marketing Measurement Storytelling PR surveyFrom PR pros to internal communicators, tracking one’s impact is a top concern. Most also struggle to make boring stories interesting.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. Kroger, Walmart and Sam’s Club are asking employees to wear masks to stop the spread of COVID-19. In a memo to employees, Walmart wrote : We hope this step will promote safety and consistency across all of our facilities and be of comfort to our customers and members.

How personal stories from employees resonate on social media

PR Daily

Humanizing your brand by bringing your employees to the forefront is one of the most effective strategies you can use to achieve that goal, and social media provides the perfect platform for this kind of campaign. Sharing the personal stories of your employees will allow you to give your brand faces and voices to which your customers can relate. Why you should be telling your employees’ stories. Your employees can share them through Facebook and Snapchat, too.

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees. Why it’s important: As organizations continue to struggle with restructuring plans, do your best to communicate often and transparently with your employees.

5 ways to make your corporate story resonate with employees

PR Daily

Well, nine out of 10 employees say they would. That jarring statistic reveals employees want more than just mindlessly punching the clock and collecting a paycheck. The best way to do this is to consistently tell compelling stories that help employees understand the history, mission, culture and vision that make your company unique—and why they should be proud to work there. Follow these five tips to craft a corporate story that resonates with employees: 1.

Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo

PR Daily

Here are today’s top stories: Tyson fires employees involved in COVID-19 ‘betting pool’. An outbreak centered around the plant infected more than 1,000 employees, at least six of whom died. “We

Hillary Clinton, a Cigar and the Power of Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. By Raf Stevens Storytelling is a powerful weapon. In my book, “Leadership, Storytelling and the Power of Connection,” I offer guidelines for telling a good story that creates an emotional connection with employees, customers or other stakeholders. Executives who deploy storytelling efficiently are better able to convince their target audiences and achieve their business objectives.more.

5 surefire steps to craft content that energizes your employees

PR Daily

Workplace and online distractions abound, but compelling content will cut through the noise and engage your employees. A content strategy will help you focus on the types of content you create, ensuring your messaging is meaningful and relevant to your employees. RELATED: Join us at Facebook for our Internal Communications and Employee Engagement Summit. ]. For example, to raise awareness of a new service, you could challenge an employee to explain it in 60 seconds on camera.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. Google Maps could be an essential resource for helping your employees find safe ways to return to work in the coming months. then president of IBM, wrote to all employees: ”.Each In a new poll, IPR and the Harris Poll asked employees about their expectations for returning to the office.

Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

77% of employees are more loyal to innovative companies. The post Adding storytelling to technology in developing ‘Innovation Relations’ appeared first on PR Daily. How We Did It Marketing PR Industry Research StorytellingAn agency keen on creativity cultivated this practice dedicated to building reputations for innovation leaders. Here are the steps in its evolution.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. Until then, we pray for those affected by the virus, protection for the health care professionals caring for the sick, economic security for all impacted businesses and employees, and wisdom for our leaders. Is it with keeping your workforce’s morale high and employees informed, or do you struggle with CSR and community outreach?