PR Daily
AUGUST 29, 2022
Ragan caught up with Kate Seegraves of Silfex to learn her tips for engaging current and future employees on social media. Your employees can help you answer these questions when you include them in your brand storytelling. Social Media Storytelling
PRSay
NOVEMBER 17, 2022
Not long ago, the only communication that Amazon’s warehouse employees received on the job came from their managers. The employees don’t use computers while working and cellphones were not allowed on the floor. The employee stories also help communicate business objectives, she said. “It
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PR Daily
NOVEMBER 15, 2022
One of the big takeaways from me was the power of storytelling. Now more than ever, the best communicators are storytellers. The world’s best communicators know that employees are our number-one brand advocates.
PR Daily
MARCH 8, 2021
Emotional storytelling is the best way to truly connect with your audiences,” says Brandon Daniels, currently a motor oils product manager at Marathon Petroleum. So we always made sure to apply Hollywood storytelling norms when we created our best videos.”.
PR Daily
OCTOBER 4, 2020
A lawyer shares advice for engaging employees and protecting your business during these difficult days. When crisis strikes, such as a pandemic, the most important thing employers can do is to plan for employee and customer safety and operational continuity.
PR Daily
OCTOBER 30, 2020
Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Most of the respondents—just more than 40%—come from large companies with 500 or more employees.
PR Daily
MARCH 23, 2022
These stories and more will be highlighted during Ragan’s virtual Brand Storytelling conference April 13. RELATED: Join us April 13 for our Brand Storytelling Virtual Conference ]. Ragan’s virtual Brand Storytelling conference on April 13 will feature sessions on both.
PR Daily
JULY 14, 2020
Even if they don’t agree with it, it should help reduce negative reactions from employees who feel they’ve been caught unawares. Almost everyone’s being asked the same stuff: How are you protecting employees? Looking for more insights on brand storytelling and content marketing?
PR Daily
JULY 29, 2020
Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. Show off your employees. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.
PR Daily
JULY 11, 2022
Consumers, employees and the media all want to know how your mission is driving your actions — in a way they can comprehend. Communicators have the task of using great storytelling principles to bring these stories to life with impact and meaning. External Communications Storytelling
PR Daily
APRIL 1, 2020
In recent weeks, the business world has been upended by COVID-19, many workers have become remote employees overnight and other industries have struggled to stay afloat. They share stories from employees who are meeting unprecedented challenges with optimism and vigor.
PR Daily
JUNE 17, 2021
RELATED: Join us July 29 for our Employee Communications & Culture Virtual Conference ]. The Edelman Trust Barometer found several key areas where business is expected to take the lead: Nearly 8 in 10 employees expect their company to act on one or more societal issues.
Business Wire
JUNE 21, 2022
So how do companies successfully juggle all of these variables and assuage any potential fears of shareholders, employees, customers, business development partners and others? We have all heard the saying “high risk, high reward.”
PR Daily
JUNE 10, 2019
Learn from ‘struggling’ media outlets, and focus on storytelling, trust and transparency if you want to engage colleagues, the award-winning reporter advises at IABC’s World Conference. Without trust, even deft storytelling will fail. Employees “want to associate themselves with an organization they trust,” she said. RELATED: Inspire your employees to do their best work by joining us at Facebook HQ. ]. Employees want to know why things are happening.
PR Daily
JULY 8, 2021
Here’s how to inspire and empower your employees to provide that peek behind the curtain, along with an example of an authentic employee video that hits the sweet spot: 1. But why should employees share in the first place? Employees are busy,” says Brown.
PR Daily
JULY 30, 2019
Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.
PR Daily
OCTOBER 21, 2020
As I’ve shared the book with friends, employees and clients, it’s been a pleasure to hear how many are sharing it with their daughters and mothers, and even more surprising, the men who have been champions of sharing my story as well.
PR Daily
JUNE 14, 2019
The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. He told me he just could not focus on brand storytelling as part of his marketing efforts. Then I learned that his employees are not only without sight, but they do things 99% of the population does not. Five parts of brand storytelling.
ImPRessions - Crenshaw Communications
OCTOBER 15, 2019
At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling. The most interesting and authentic heroes could be a low-level employee in an organization, or the customer.
PR Daily
MARCH 23, 2021
The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. Yet, is the pivot to place employees at the center of the organization being reflected in publicly available messages about company core values?
Sword and the Script
JANUARY 25, 2020
Today, employees were happy, customers were plentiful, and earnings followed suit. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.
PR Daily
DECEMBER 2, 2019
At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. A dry chronology will bore readers to tears—if they read the piece at all.
PR Daily
APRIL 9, 2020
Employees say that even when leaders push for employees to take time for themselves, sometimes teams won’t follow the directive. As you settle in for the long haul, consider employees’ needs. Here’s a hint: It’s all about your employees.
Communications Conversations
MARCH 9, 2022
One of the questions I’ve heard the most from friends, clients and prospects over the last 6 months or so is: How should I set up a successful employee advocacy program? Encouraging employees to share content on social can be significantly more cost-effective than upping your ad spend.
Sword and the Script
JUNE 16, 2020
Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. The idea of “ storytelling ” was even stranger. I’m a believer in storytelling.
PR Daily
MARCH 10, 2021
In the past six months, several research studies have benchmarked employee attitudes and recommended how companies can better support diverse employees and improve structural racism, both within organizations and society. Entry-level jobs are a revolving door for Black employees.
PR Daily
SEPTEMBER 19, 2019
So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s Storytelling requires empathy, but it’s not always a primary attribute among content creators. “I At Microsoft, for example, we constantly ‘hit pause’ and ‘zoom out’ with employees by allowing them to express themselves.
PR Daily
JULY 12, 2019
More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts.
PR Daily
DECEMBER 3, 2021
The bigger your company, the more likely it is that your CEO is relying on communications for employee engagement and external messaging. The post Employee and external comms are top priorities at bigger organizations appeared first on PR Daily.
PR Daily
FEBRUARY 12, 2021
Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual. With physical distancing being enforced worldwide, employee communication became the primary way to promote closeness between people in organizations.
Ishmael's Corner
AUGUST 19, 2015
The Art Of Storytelling In Business Communications And Public Relations. By Raf Stevens Storytelling is a powerful weapon. In my book, “Leadership, Storytelling and the Power of Connection,” I offer guidelines for telling a good story that creates an emotional connection with employees, customers or other stakeholders. Executives who deploy storytelling efficiently are better able to convince their target audiences and achieve their business objectives.more.
PR Daily
JULY 11, 2022
The AP Stylebook 2022 includes a new chapter on inclusive storytelling that starts with acknowledging your unconscious bias. These tips not only apply to PR pros, but employee communicators who seek to craft content strategies that spotlight employees in an inclusive, non-tokenizing way.
PR Daily
APRIL 16, 2021
The theme was relevant for employees of a real estate developer, resulting in the top prize in the ‘Video’ category of PR Daily’s 2020 Nonprofit PR Awards. The production features frontline and managerial employees, along with executives, expressing their support for the goals.
PR Daily
MARCH 30, 2019
Lest you doubt the importance of storytelling at the cloud computing company ServiceNow , a staffing priority gives away the game. Every member of the communication team is a storyteller, says Emily Russel, head of the employee communications and engagement team. Storytelling is woven through all the company’s communications, both internal and external. The heart of everything we do is around storytelling,” Russel says. “It’s Empathy as a storytelling tool.
PR Daily
MARCH 3, 2020
When you solicit employees’ opinions in pulse polls on the little things—such as the appliances in the lunchroom—they are more likely to take you seriously on the big questions about whether they have the tools and management support they need.
PR Daily
AUGUST 6, 2019
The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers. As they define it, “The Hilton Effect is the impact that Hilton has had and continues to have on travelers, the travel industry, its employees and communities around the world.”. The whitepaper turned into an entire campaign full of stories and content—many of which provide lessons in storytelling excellence.
PR Daily
APRIL 2, 2021
Regardless of industry, most companies have been grappling with one question since the beginning of the COVID-19 pandemic; how do we keep employees engaged virtually? The virtual events we hosted during 2020 were impactful and meaningful to employees.
PR Daily
MARCH 31, 2020
Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Why it’s important: In a time when most communicators, both internal and external, are struggling to keep up with crisis responses, don’t forget the importance of employee communications.
PR Daily
FEBRUARY 10, 2023
In another year with an often-unpredictable labor market, employee communications professionals were once again crucial to engaging and supporting the people who make their organization run. Life@Sunrise Employee Recognition Checkmarx: Checkmarx Human Resources Samuel, Son & Co.:
PR Daily
SEPTEMBER 1, 2020
Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees. Why it’s important: As organizations continue to struggle with restructuring plans, do your best to communicate often and transparently with your employees.
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