Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. Parker notes that large streaming platforms must prepare for a potential explosion of content creators as the barriers to creating video content fall.

Technology 96

Technology Ethics Tools Creativity 96

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book! Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. genAI models are trained on massive databases that encompass books, articles and websites. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. genAI models are trained on massive databases that encompass books, articles and websites. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

PR for Anyone

OCTOBER 25, 2023

With a remarkable career spanning three decades at the Voice of America, an international media agency, Diane dedicated her expertise to crafting compelling narratives, particularly in the dynamic landscape of Sub-Saharan Africa. Diane’s journey unfolds like chapters in a captivating book: “.

Storytelling 130

Storytelling Airlines Film Energy 130

Karen Freberg

JANUARY 5, 2022

This year will be the first time I will be using my latest edition of my social media book. I was putting the finishing touches on the book last year during this time, so it will be fun to see what the students think of the book. is asking these days when they contact me for interns and potential collaborations.

Social Media 98

Social Media Media Course Small Business 98

Cision

AUGUST 25, 2015

First, you can read blog posts, magazine articles, and books or take webinars online to learn how to maximize your social media presence. Wondering how streaming video on Periscope and Meerkat works? Another option is hiring an intern. Images: Got Credit , Images Money ( Creative Commons ). Can I Afford to Hire Help?

Social Media 120

Social Media Media Internal International 120

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Her photographs and personal story have been seen in many international women’s magazines and home & garden magazines. About Barbara Rozgonyi.

Television 52

Television YouTube Pinterest Radio 52

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Watch our video to find out how to make your PR coverage more visible on Google. 2 min video on Remote Working vs The Office. Watch this 2 min "gangsta rap inspired” video on the subject. Or you could read the book that inspired our journey. We love [link].

eBook 120

eBook Google Tools Analytics 120

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. We are excited about attending ourselves! Internationally Renowned Marketing Expert.

Conference 66

Conference Crisis Management Survey Big Data 66

Cision

FEBRUARY 17, 2016

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Contently - Strategy

SEPTEMBER 10, 2020

Our VP of marketing, Nick Dujnic, does an awesome video series called LiveIntentional where he takes a topic in the industry and does some lighthearted content around it. So yeah, video and then written content as well. Internally, our number one customer is our sales team and the account management team.

Brand 118

Brand Branding Marketing Facebook 118

Maxim Behar

DECEMBER 20, 2022

We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business. Key Account Manager, SPI International. Milen Tzanov. Cesare Valli.

Energy 52

Energy Groups Internal International 52

ImPRessions - Crenshaw Communications

APRIL 14, 2017

This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” The urge to slip in “creative extensions” or other extras like events or social media work, can happen, especially if the language isn’t spelled out clearly. We think so.

How To 136

How To Case Study Meeting Examples 136

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. However, our Public Relations business requires a lot of creativity and innovation.

Leadership 59

Leadership Social Media Creativity Ethics 59

OnePitch

MAY 12, 2022

Video is powerful. If a picture is worth a thousand words, video is worth a million. Video puts a face and personality on a story. Video comes with sound, movement, gesture, eye contact and often a conversational feel—it’s alive. Video allows you to show that emotion in full color and directly connect with the viewer.

Strategy 52

Strategy Interviews Pitching Energy 52

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. And that revolution is mainly on media ownership.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

OCTOBER 14, 2014

Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. For example, your internal resource has a history with an internal SME we’ll call “Alex.” They know how and when to get in touch with them.

Agency 133

Agency Resources Employee Internal 133

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. Digital marketing is an ever-changing zone, and that means different formats perform better on different platforms—on Facebook,for example, videos perform the best. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance How To 40

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. However, for a variety of reasons, the process of securing the video stalled as quickly as it had begun. Take a look….

Print 60

Print Media Travel Wireless 60

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The book is a multi-author project led by Dr Martina Topi?

Government 103

Government Education Print Ethics 103

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video. But, it takes strategic insight and smart planning to communicate a brand’s history well.

Corporate 48

Corporate Examples Storytelling Brand 48

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Clients have become sensitive and quick towards creative involvement and decision-making.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Karen Freberg

NOVEMBER 4, 2018

So, even with these three pieces of content and features (Live video, Boomerangs, etc), that’s a lot. This is a game changer for video content. As we are seeing on social media, video is everything, and making sure your video is not shaking is so important. FB, Twitter, and Instagram). Adobe Rush.

Social Media 52

Social Media Video Conference Analytics 52

PR Conversations

JULY 20, 2015

Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above). The most-creative marketing I saw was the “pill” bottle (containing Smarties) for OCD — Obsessive Compulsive Darryl. Physically marketing their own plays and connecting with patrons.

Community 40

Community Print Twitter Creativity 40

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. When done right, they can be creative and compelling. Your Spokesperson. An A-list celebrity.

Media 120

Media Television Pharmaceuticals Radio 120

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Video may be the most trusted content in B2B . A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” to approximately $5.5

B2B 116

B2B Marketing Survey Software 116

Beyond PR

JULY 14, 2016

When it comes to creative undertakings, these two obstacles most often prevent content projects from seeing completion. The production of video content, in particular, can require more than you expect. Scriptwriting, shooting and editing footage, and video distribution all need people, equipment, and other resources.

Video 40

Video How To Instagram Facebook 40

Journalistics

NOVEMBER 20, 2014

That’s nothing short of awesome in my book. Intern – it’s never too early to get an internship. When a potential employee comes in and shows me his/her Tumblr, YouTube Channel, Vine account, or Twitter account with a long history and creative content, I hire them on the spot. You might as well start doing it now.

Journalism 52

Journalism Sports Writing Meeting 52

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Victorious PR

FEBRUARY 22, 2023

This isn’t a ‘Here, read this packet, watch this video, good luck Chuck!’ If you sign up for our membership today, with the discount I mentioned earlier, Your team will get access to our SECRET industry black book of contacts! We have the testimonials to prove it, which you have already seen in this video. kind of membership.

Publicity 52

Publicity Video Pitching Google 52

ZudePR

JUNE 6, 2016

Five book recommendations. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. Right now I'm reading a book every 3-4 days, so I spend a lot of my time reading. The root of the problem is always internal.

Writing 114

Writing Social Media SEO Blogging 114

Karen Freberg

JUNE 24, 2017

Our department has been very supportive and encouraging of us to explore international study abroad programs, so I knew I wanted to set one up. So, who won the brand station contest in my book? They had different IG live video sessions on certain themes (ex. My conclusion from attending? ABSOLUTELY. Thanks, Kerry!).

Education 40

Education Conference Social Media Sports 40