PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." and as an international speaker in over 40 countries and on all seven continents. Every reporter uses Twitter as a tool to find sources.

Real Estate 214

Real Estate Video Report Twitter 214

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. At Socialfly we are experts in all things social media, and we have known for a long time that video content is king of the social media world.

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Video Facebook Social Media Creativity 283

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Stephen Waddington

JULY 16, 2018

In 1984 Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations. Grunig's Excellence Theory developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Video 60

Video YouTube Interviews Internal 60

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book! Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Waxing UnLyrical

DECEMBER 17, 2012

I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review).

Video 79

Video SEO Skype B2C 79

Maxim Behar

OCTOBER 5, 2022

Maxim Behar was surprised with a congratulatory video gatheringsome of the most prominent communications professionals and business leaders worldwide – colleagues, partners, clients, and friends. He is also past President and current Chair on International Growth of the World’s PR organization ICCO.

Internal 52

Internal International Video Groups 52

Melissa Agnes

JUNE 5, 2018

These four steps should be known internally prior to experiencing a controversial issue, if you’re going to give your team the best advantage of getting ahead and regaining control of this type of incident that threatens both high-velocity of reach, and long-term impact on your brand’s reputation.

How To 150

How To Crisis Crisis Management Viral 150

Melissa Agnes

FEBRUARY 28, 2019

Let’s face it, whether we’re talking about an image, a video, or a hashtag, everything has a share-ability factor in today’s world. Shareability. Your next steps. Virality is relative. It is determined by the influx of unwanted attention to your organization or cause.

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Viral How To Crisis Management Crisis 179

PR Conversations

JULY 4, 2016

Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in our modern world. We have permission to link to a fascinating video that has recently been unearthed, which I’m really excited to be able to share.

Advertising 40

Advertising Advertising Course Print 40

PR Conversations

JULY 4, 2016

Martin Luther King’s call to be a “transformed nonconformist” (in the book From Strength to Love written in 1963) is history, but it is a call that remains valid in our modern world. We have permission to link to a fascinating video that has recently been unearthed, which I’m really excited to be able to share.

Advertising 40

Advertising Advertising Resources Course 40

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

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Meeting Ethics Storytelling Publicity 98

Prohibition

SEPTEMBER 28, 2021

We celebrated two of our favourite days of the year, Yorkshire Day and International Dog Day, and our creative department was well and truly worked-hard this month, as we saw a bumper number of video shoots booked in – and all over the country too! Watch the full video and see just how far and wide it went here.

Video 62

Video Education B2B Local 62

Bianchi Biz Blog

SEPTEMBER 21, 2023

Challenge: While even more media are expected to attend in 2024, a large majority of these journalists (which broke out in 2023 as 58% domestic and 42% international) that attended CES 2023 were there to cover the latest in consumer electronic products and gadgets. You’ll also need to have strong visuals and videos to offer.

Technology 95

Technology Automotive Mobile Interviews 95

Communications Conversations

DECEMBER 20, 2022

This could be content internal comms has already developed for internal audiences–just putting an external wrapper on it. Why not have a specific video message thanking employees during the holiday season? So, what could this mean in terms of execution? Why not use a handful of those posts a year to target employees?

LinkedIn 74

LinkedIn Employee Survey Internal 74

Stephen Waddington

FEBRUARY 21, 2022

A bold internal communications programme empowered everyone in the workforce recognising their contribution to the vaccine effort, driving productivity, and boosting morale. Free parking was offered at 450 hospitals, with 2,600 staff booking a space. Celebrities from minority ethnic backgrounds created powerful video messages.

Publicity 131

Publicity Case Study Local Public Affairs 131

Maxim Behar

FEBRUARY 15, 2024

A case demonstrating that mindset was the 2010 meeting of the International Press Institute in Bratislava, Slovakia. As discussed below, the fate of printed books will be the same as the fate of print newspapers — it will just take some more time to go all digital. It’s the same thing with printed books.

Newspapers 59

Newspapers Print Media Social Media 59

Melissa Agnes

NOVEMBER 13, 2018

Drew’s outlook on life and the way he helps organizations use humor to solve internal issues, build a stronger culture, and increase productivity is unique and effective. Order and read Drew’s awesome book: The United States of Laughter: One Comedian’s Journey Through All 50 States. About this episode.

How To 144

How To YouTube Crisis Management Crisis 144

PR for Anyone

JUNE 12, 2020

One of the most impactful business books I’ve ever read was Simon Sinek’s, Start with Why. Doing that internal work to discover that, helps with every aspect of your business. Watch the video above and/or read the transcript below of this week’s Free Publicity Friday PR Tip. Why does your company exist?

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Exercises Employee Corporate Pitching 130

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. Book Reviews / Journal Research. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

MaccaPR

JANUARY 29, 2021

My conversation with Pulizzi centered around Joe’s new book “Corona Marketing and Beyond – What Marketing Professionals Must Do Now to Survive the Crisis.” More to the point in his book, Pulizzi writes: “Those followers/subscribers (on Instagram, and other social channels) belong to those companies. You are simply renting them.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Deirdre Breakenridge

APRIL 17, 2017

I once spent three days hiking in the Himalaya’s with the goal of seeing one of the most spectacular views of Annapurna, the world’s first 8,000-meter mountain to be climbed (I encourage you to read the book). Watch a video summary of this article on the CommunicationsMatch YouTube Channel. Listing & Search are Free.

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Measurement Communications Banking Crisis Communications 247

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Karen Freberg

JANUARY 5, 2022

This year will be the first time I will be using my latest edition of my social media book. I was putting the finishing touches on the book last year during this time, so it will be fun to see what the students think of the book. is asking these days when they contact me for interns and potential collaborations.

Social Media 98

Social Media Media Course Small Business 98

Stern + Associates

AUGUST 15, 2022

“Transgenerational thinking, which is really transgenerational ethics, allows you to expand how you think about the bigger problems in the world and what role you can play in solving them,” says Wallach, former adjunct associate professor at Columbia University’s School of International and Public Affairs. million times.

Training 62

Training Public Affairs Ethics Groups 62

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 96

Technology Ethics Tools Creativity 96

Melissa Agnes

JUNE 14, 2018

When I started the Crisis Ready Video Series , I stopped the regularity of my podcast. What brand issues are you facing internally and/or externally that you’d like me to address and provide helpful tactics and strategies for overcoming? versus a 3-minute crisis ready video)?

Crisis 110

Crisis Crisis Management Case Study Video 110

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The employees were invited to a joint video meeting in Zoom, where they were informed of their layoffs. Bestselling book author, cancel culture researcher. The announced numbers of layoffs in branded companies are impressive.

Reputation 52

Reputation Company How To Employee 52

PR for Anyone

OCTOBER 25, 2023

With a remarkable career spanning three decades at the Voice of America, an international media agency, Diane dedicated her expertise to crafting compelling narratives, particularly in the dynamic landscape of Sub-Saharan Africa. Diane’s journey unfolds like chapters in a captivating book: “.

Storytelling 130

Storytelling Airlines Film Energy 130

Cision

AUGUST 25, 2015

First, you can read blog posts, magazine articles, and books or take webinars online to learn how to maximize your social media presence. Wondering how streaming video on Periscope and Meerkat works? Another option is hiring an intern. A few hundred dollars and a couple of hours of your time can net big results. What’s My Goal?

Social Media 120

Social Media Media Internal International 120

Bianchi Biz Blog

JULY 21, 2022

Challenge: A large majority of the 3,185 journalists (59% domestic and 41% international) that attended CES 2022 (in person and digitally) attended to cover the latest in consumer electronic products and gadgets. A combined 3,185 media (1,878 in person / 1,307 digitally) attended CES 2022 from 1,670 outlets.

Mobile 115

Mobile Technology Automotive Interviews 115

Deirdre Breakenridge

FEBRUARY 26, 2018

By involving your employees, those who become your internal brand ambassadors , you show the human side of your brand. The prizes can range from company swag to a 30-minute video call with you (the business owner) or a high profile executive in your company, to a guided tour of your company’s headquarters. You show that you care.

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Brand Branding Social Media Employee 256

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What do you hope to achieve with this book? I have two aims with the book.

Internal 52

Internal International Strategy Communications 52

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Her photographs and personal story have been seen in many international women’s magazines and home & garden magazines.

Television 52

Television YouTube Pinterest Radio 52

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Determine your current processes of internal escalation. Crisis Ready.

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Crisis Crisis Management Handbook Viral 172

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

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Employee Communications Internal International 103