PRSay

SEPTEMBER 8, 2020

Her new book, “How to Lose the Information War: Russia, Fake News and the Future of Conflict” ( Bloomsbury/I.B. Her writing has also appeared in The New York Times , The Washington Post and The Atlantic. She is a Disinformation Fellow at the Wilson Center in Washington, D.C. So the term has been watered down that way.

Communications 176

Communications Government Viral Radio 176

Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. His most recent book, “The Common Good,” is a fundamental statement on the purpose of society which involves patriotism, truth and leadership.

Conference 66

Conference Crisis Management Survey Big Data 66

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. I have this concept about stakeholder personas in my book and the concept of the decision making journey. sometimes email is the right channel, for example?—?but

Measurement 120

Measurement Case Study Pitching Agency 120

PRSay

APRIL 19, 2017

Instead of crafting a press release about the state of your firm (which will assuredly end up in the trash), consider having the new hire write down his or her insights in a company blog post, which you can then share across social media or submit to online publications as a guest post. Congratulations, but how is this news for reporters?

Pitching 139

Pitching Report Writing Energy 139

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. As cited by recent Nieman Lab research published in PR Daily , headlines matter more when readers consume more content.

SEO 120

SEO Creativity Mobile Journalism 120

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. We were going to the media, and the media was writing so we could reach the targets.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Cision

JANUARY 18, 2016

More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. I just finished Mark Roberge’s great book, “The Sales Acceleration Formula.” Write for mobile consumption. Of course, relative to WordPress (3.6 Conclusion.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

ImPRessions - Crenshaw Communications

APRIL 14, 2017

This drilling down helped succinctly define the need for a higher percentage of consumer press with a healthy dose of B2B tech, a strategic approach we all agreed upon. Once the consensus is there and put in writing, the team can more easily craft a roadmap with reasonable expectations. Use disciplined messaging.

How To 136

How To Case Study Meeting Examples 136

Communications Conversations

MARCH 6, 2018

Those of us who got in early are now in leadership positions, and there was just not that much of a pipeline filling in behind us for a few years. Journalists already know how to write content that is compelling and interesting in a short, concise way. They can do it without grammatical, spelling or other writing errors.

Social Media 102

Social Media Media Corporate Resources 102

PRSay

JUNE 28, 2018

Read books. When you wake up, grab a cup of coffee or a glass of water and write down at least 10 ideas that come into your head. They might be work ideas, career ideas, insights, observations, questions to address later in the day, dreams, people you’d like to meet with or books you’d like to read. Watch movies. Talk to people.

Exercises 101

Exercises Creativity Radio Resources 101

prTini

JULY 20, 2015

Same goes for leadership. Yet, too many managers and execs think a one-size-fits all approach to leadership is okay. I asked Mike a few questions about the book and how his insights translate to the PR world: For those who aren’t familiar with the book, what’s your “social media summary?”

Energy 28

Energy Leadership Employee Writing 28

Stephen Waddington

DECEMBER 30, 2019

Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Toth, among others.

Government 103

Government Education Print Ethics 103

Contently - Strategy

SEPTEMBER 10, 2020

Then there’s the external content marketing and product marketing piece of it, where it’s a combination of thought leadership and educating our clients on how to get the best out of our platform and solutions set, which I think is just as important. I agree with that so much. “What’d you find interesting?

Brand 118

Brand Branding Marketing Facebook 118

Communications Conversations

JUNE 5, 2015

If you’re having issues managing your time (or what I refer to as work/life integration), I’d recommend reading or watching Stew Friedman’s “Total Leadership.” It was my favorite book in grad school because it says you don’t have to trade one domain for another. Write it down, or it didn’t happen.

How To 60

How To Meeting Local Google 60

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. You must turn down time-consuming commitments. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: ” More than 100 books. It’s a revealing book. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. Be authentic and let your voice show when writing. 2) Influence and educate people in your network.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

MARCH 1, 2022

Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Cision has cycled through most of its leadership team under the current equity holders.

Software 126

Software Case Study Advertising Advertising 126

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Often a B2B marketer may think they are targeting CEOs with their content, only to find that it’s actually those who report into the C-level who read and vet things to put before leadership. Create a content promotion plan.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Flack's Revenge

JULY 11, 2018

As ad whiz David Ogilvy said in his book On Advertising (related in this Fast Company story ): “You can do homework from now until doomsday, but you will never win fame and fortune unless you also invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product…”. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

JUNE 26, 2018

It was cumbersome…but a vast improvement from books-on-tape. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” As such his podcasts serve as cliff notes and a good way to test drive a book before buying it. Keeping track of them is time-consuming. Talk to Us !

Marketing 88

Marketing B2B Interviews Content Marketing 88

ZudePR

JUNE 6, 2016

Five book recommendations. I'm writing a blog post on how the best communicators "go deep" and get stuff done. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. My favourite seven. My new deep work routine. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more.

Publicity 85

Publicity Training Technology Data 85

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

PRSay

APRIL 11, 2018

If you’ve seen the movie (or read the book) “Moneyball,” then you’d know Kapler’s emphasis on technology and analytics isn’t new; Oakland Athletics’ General Manager Billy Beane has been preaching this type of approach since the early 2000s. He’s a friend and peer.

Analytics 90

Analytics Communications Trends Sports 90

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's an example of our client NTC's e-book landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MAY 31, 2015

Author of 27 Blogging from Paradise books. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . “At the time, I was working with FT Press on a book called PR 2.0: “Writing makes me aware. Start a blog because you love to write. Internet lifestyle junkie.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. In the fifties, Toyota wrote the book on production systems and continuous improvement. After all, affecting change is much about leadership and sharing a clear vision. Writing a blog post?

How To 60

How To Software System Employee 60

Stephen Waddington

MARCH 24, 2019

Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low. Google+ will close to consumers on 2 April. It will almost certainly require a new type of politician to provide leadership to help the UK thrive. You’d be welcome to join us.

Tools 69

Tools Insurance Insurance Handbook 69

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. High Income Business Writing. The Twist Image blog is here for all of your digital marketing adventures. 18) Mike Volpe. The Growth Show. 19) Amber Naslund and Chris Moody.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention.

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

DECEMBER 5, 2018

The leadership and vision provided by early public relations professionals was squandered. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. Mobile broadband services such as WAP, 3G and 4G followed.

Media Relations 115

Media Relations Media Print Newspapers 115

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

SEPTEMBER 29, 2021

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media.

Industry 153

Industry Publicity Agency Community 153

PRSay

OCTOBER 28, 2020

What transpired four years ago was the catalyst for her to research and write the book “How to Lose the Information War,” which travels to the front lines of this conflict in Central and Eastern Europe, and interviews the people who have been in this battle much longer than the United States.

Government 132

Government Conference Education Exercises 132

MaccaPR

AUGUST 5, 2015

“Establishing that your company’s blog is written by an actual person,” says our agency’s social media director, Christina Milanowski, “not only helps to advance your expert positioning and thought leadership platform - it also makes your content more relatable from a human perspective.”. Consumers of content - whether.

Blogging 48

Blogging Employee Corporate Google 48