Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book!

Data 42

Data Media Case Study Social Media 42

PR for Anyone

OCTOBER 18, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. It’s all in a new book and memory bank. Author Kay Bransford is here with her book. Why did you write this book? And so that’s how the book was born.

Financial 130

Financial Pitching Banking Retail 130

Waxing UnLyrical

JULY 12, 2013

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. Jay Baer is the author.

eBook 106

eBook Resources Case Study Community 106

Karen Freberg

FEBRUARY 16, 2018

We were talking about books, and which ones we were going to use for the upcoming semester. Emily and Amber were talking about how there wasn’t really a book that covered short form or long form content creation, addressed the issue of actually the best practices of writing an email and other key topics surrounding digital media.

Writing 40

Writing Exercises Advertising Advertising 40

PRSay

JULY 27, 2020

In their 2005 book, “Why Business People Speak Like Idiots,” authors Brian Fugere, Chelsea Hardaway and Jon Warshawsky wrote that employees perceive jargon, hype and buzzwords as packaged and inauthentic. Here are some tips for doing just that: • Write for the reader. Employees have never liked corporate-speak, of course.

Employee 196

Employee Leadership System Corporate 196

5W PR

FEBRUARY 22, 2023

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. Always create press releases in the form of an authentic news story rather than writing it like an ad. In the case of a digital book, you can make the first chapter available for free.

Strategy 88

Strategy Product Launch Brand Branding 88

Cision

JANUARY 12, 2016

Write a book. A book can become a major differentiator and solidify your position as a thought leader. It ’ s not as hard as you think to write a book or get it published. And there are a couple spots still available if you ’ re ready to write a great business book in 2016. You should start.

Writing 120

Writing Leadership Creativity Groups 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Known or up-and-coming authors, academics, or consultants are often the most accessible influencers for B2B companies. Video testimonials. Business partners. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. According to Geoff Parker , the Charles E.

Technology 96

Technology Ethics Tools Creativity 96

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . People will trust a review or a comment by a stranger more than they will trust an ad from a company. I find that most companies don’t know these basic facts. They are taking the time to read and understand.

Marketing 239

Marketing Television Handbook Web 239

PRSay

JANUARY 29, 2021

A graduate of San Diego State University, Lofgren opened her own firm in 1983 and held numerous communications positions in health-care companies, including Sharp HealthCare, Catholic Health Initiatives and Kaiser Permanente. ” She discussed her writing career in a San Diego State University alumni video in 2018.

Healthcare 78

Healthcare Journalism Study Advertising 78

Deirdre Breakenridge

FEBRUARY 26, 2018

There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? They might be those who share your content consistently, comment on articles you produce, engage with you on the social networks, or write handwritten letters to your executive team. It was for the kids. Are they engaged?

Brand 256

Brand Branding Social Media Employee 256

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

What’s more, if the piece contains a link back to the company, it will boost its search ranking. Earned media mentions not only build brand awareness and credibility, but can display a company’s differentiation — another way media placements can reinforce lead generation. If you write it, leads will come.

SEO 125

SEO Case Study Conference Retail 125

PR for Anyone

JUNE 12, 2020

One of the most impactful business books I’ve ever read was Simon Sinek’s, Start with Why. Why does your company exist? I repeatedly write about authenticity. Watch the video above and/or read the transcript below of this week’s Free Publicity Friday PR Tip. And why should people care? What makes you do what you do?

Exercises 130

Exercises Employee Corporate Pitching 130

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. This typically comes in the form of expertise unique to your executive, company, or industry. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

PRSay

JULY 6, 2020

Many companies are opting to carry on with the work-from-home policies they started during this past March and April. My firm and media company, HJMT, is based in New York, an area of the country among those hit hardest by the coronavirus this past spring. Companies should also purchase extra face masks for visitors, as needed.

Employee 187

Employee Skype Meeting Nonprofit 187

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. In the case of a digital book, you can make the first chapter available for free. It’s often possible for new or smaller businesses to partner with more established companies to gain publicity for a new product. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Stephen Waddington

MARCH 4, 2021

Exercise or a breakfast meeting on the way in, and decompression reading a book, listening to a podcast or catching up with a friend on the way home. I used to work from home so that I could concentrate on projects such as planning and writing. There is no technology solution for comforting someone in tears on a video call.

Energy 177

Energy Survey Exercises Creativity 177

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Network outside your company. Network inside your company. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

MaccaPR

JANUARY 29, 2021

My conversation with Pulizzi centered around Joe’s new book “Corona Marketing and Beyond – What Marketing Professionals Must Do Now to Survive the Crisis.” In it, he writes that the COVID-19 pandemic has changed the world as we know it. You are simply renting them. Joe Pulizzi. Oh, and my advice?

Content Marketing 62

Content Marketing Marketing Energy Internal 62

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. We like to look at what a company is already doing that’s newsworthy, or lessons derived from an initiative that didn’t pan out. Be open to recommendations.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount.

Strategy 97

Strategy Ethics Social Media Data 97

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. I also produce audio and video content for our online and multimedia channels. Know your audience. That works both ways.

Transportation 101

Transportation Meeting Newspapers Media 101

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired. Or why one athlete excels when others who seem equally talented do not?

Airlines 100

Airlines Viral Sports Ethics 100

Cision

OCTOBER 4, 2016

No Javascript, Code, Video, or Embedded Forms. Extraneous code, video, and embedded forms (presumably using code for submission) are generally seen as dangerous by ESLs and are almost always sent to the spam folder. Add to Address Book. Do this: consider asking subscribers to add your email address to their address book.

How To 0

How To Reputation Report Marketing 0

Communications Conversations

MARCH 6, 2018

That includes our global corporate-level strategy, channel management and oversight of our enterprise social media tools as well as company-wide standards, protocols and procedures for both organic and paid on all channels and all platforms globally. My job is also to be the company’s No. Hard question. There are so many challenges.

Social Media 102

Social Media Media Corporate Resources 102

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Your website may extol the virtues of your product, with video and testimonials. For example, if your restaurant gets a great review in the New York Times , you can bet your tables will get booked up fast!

How To 98

How To Newspapers Analytics SEO 98

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. Here’s a list of all the responses for PRMoment. ??

Viral 68

Viral Journalism Analytics Case Study 68

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. And that revolution is mainly on media ownership.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel.

Storytelling 120

Storytelling Case Study Crisis Viral 120

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. Let’s say for example that you run a photography business, you could give a webinar on an editing process (and then turn into a video for your website.).

eBook 65

eBook Video YouTube SEO 65

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. I hope your readers will join me!

Interviews 105

Interviews Ethics Government Internal 105

Cision

AUGUST 25, 2015

The main objective here is to ensure your social media thrives, and if you’re getting in your own way because you don’t have time to manage it yourself, hiring a social media manager could be the best thing you do for your company. Wondering how streaming video on Periscope and Meerkat works? Click here for our free white paper!

Social Media 120

Social Media Media Internal International 120

MaccaPR

AUGUST 18, 2020

Providing TV producers with visuals has never been more important, says Augustyniak, but your video doesn’t have to be flawless. Even though we have a Zoom screen, that alone doesn’t make for a great video for a 10-minute segment. Providing us with B-roll video, even if you’ve shot it on your cell phone, is great.

Interviews 71

Interviews Skype Radio Pitching 71