Karen Freberg

JUNE 9, 2020

There’s a new textbook in town for public relations, and it’s bringing forth a whole new marketing strategy along with it! Having a book is just one part of the puzzle when it comes to having a textbook. I wanted to do something new – different perhaps – for this book. Perhaps for a book launch?

Strategy 59

Strategy Marketing Video Course 59

PR for Anyone

NOVEMBER 3, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. As a real estate agent, it’s important to be the “famous” agent in your community. Getting local media coverage makes you a star in your community. Here’s a video I did specifically on this topic.

Real Estate 130

Real Estate Publicity Television Local 130

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. Cunningham is the author of ‘Get to Aha!

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

The Hoyt Organization

APRIL 11, 2024

While influencer marketing has been around for decades in the form of celebrity endorsements, social media created a new category of celebrities: social media celebrities. This results in higher engagement rates compared to broad, undifferentiated marketing. Each social media platform attracts a different type of audience demographic.

Social Media 62

Social Media Video Viral Branding 62

The Proactive Report

NOVEMBER 21, 2022

Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of mass media. With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there.

Social Media 162

Social Media Media Analysis Data 162

Waxing UnLyrical

JULY 12, 2013

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. Jay Baer is the author.

eBook 106

eBook Resources Case Study Community 106

PR Job Coach

MARCH 29, 2012

So, if you are one of those 850 million Facebookers and are in the market for a job or a new place to ply your skills, consider the following ideas to make Facebook work for you as you look for work. Career Book Employ Facebook to Get Employed Facebook as Resume'

Facebook 160

Facebook How To Construction Insurance 160

Flack's Revenge

DECEMBER 12, 2018

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Plus, Neal has just finished his book The Business of Influence, which is also relevant, as you’ll see. Are the social media waters still safe for marketing? What comes after social media?

Instagram 214

Instagram B2C YouTube Facebook 214

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #2: You can finally say you wrote the book on the subject. Reason #5: eBooks allow you to create a community around your brand. Click Here. Start Here.

eBook 219

eBook How To Writing Community 219

Waxing UnLyrical

JUNE 15, 2016

Utilizing an integrated marketing communications approach, or IMC for short, is a principle that I follow closely. That may sound a little outdated with all of the other marketing jargon out there, but it’s not. These are just a few questions every good PR person, marketer or social media professional should ask.

Community 40

Community Facebook Writing Local 40

PR for Anyone

AUGUST 11, 2021

You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. He read that entire pitch AND booked her for a segment. Here’s a video I did recently about personalizing the pitch: Sending a Press Release? You’ve finally done it. ” The answer is no.

Pitching 223

Pitching Media Television How To 223

Karen Freberg

FEBRUARY 4, 2018

I think there are many people who can see how he’s grown and created his own opportunities – essentially disrupting the market and industry as a whole on what is to be expected from a personal brand. What are your goals and what do you want to contribute to the larger community? Document, Don’t create.

Social Media 45

Social Media Media Education Industry 45

Waxing UnLyrical

DECEMBER 17, 2012

I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review).

Video 79

Video SEO Skype B2C 79

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Podcast Marketing PR Master Class for Podcasters. Podcast Marketing PR Master Class for Podcasters.

Strategy 52

Strategy Case Study Marketing Energy 52

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Stephen Waddington

MAY 2, 2020

It turns out that video conference fatigue is a thing. Gianpiero Petriglieri, an associate professor at Insead, who explores sustainable learning and development in the workplace, and Marissa Shuffler, an associate professor at Clemson University, explained to the BBC Worklife why video conferencing is so exhausting.

Transportation 84

Transportation Government Community Facebook 84

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Podcast Marketing PR Master Class for Podcasters. Podcast Marketing PR Master Class for Podcasters.

Strategy 40

Strategy Case Study Marketing Energy 40

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them? Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. That, after all, is what business is all about – profit.

Small Business 213

Small Business Fashion Groups Local 213

5W PR

JUNE 8, 2020

The rise in digital popularity created huge opportunities for marketers during the pandemic. Advertising on social media is losing favor among many marketers. And continue using video and other visuals, as they are still extremely popular and much appreciated. As before, community is an important value with more consumers.

SEO 88

SEO Consumer Education Course 88

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer.

Television 158

Television Instagram Consumer Newspapers 158

Bad Pitch Blog

APRIL 15, 2014

Spin Sucks, is a much-needed, pragmatic explanation of the changing communication landscape. The book''s author, Gini Diterich, dives into this changing landscape and clearly articulates how its changed — without hyperbole, fifty cent words or, of course, spin. The book is practical, clearly written and helpful as a result.

Report 51

Report Fashion Trends Social Media 51

Victorious PR

JUNE 8, 2023

In this comprehensive blog post, we will explore why crypto projects need PR, the role of blockchain PR agencies, and how strategic PR efforts can elevate a project’s visibility, credibility, and community engagement. To establish trust and credibility, working with a reputable crypto PR agency becomes imperative.

Education 52

Education Community Agency Crisis 52

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Observations on a company of communal stakeholders. The word fringe means “the edge, the margin, the outskirts.”

Community 40

Community Print Twitter Creativity 40

PRSay

OCTOBER 12, 2018

On creativity: “Recognize the importance of marketing partnerships. I’m a big naysayer of sponsorships; I think it’s the lazy man’s marketing. On data and measurement: “It’s not activity-based and about a book of news clips. ” — Stella Low, vice president of communications, Dell. Join the group here.

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Conference Internal International Storytelling 111

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. Now, it’s more specific to focusing on insights, influencer marketing, creative executions, and more. Professors now have a community to be a part of for social media professors. Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. Spotify took aim at the market this week acquiring podcast creation tool Anchor and podcast media company Gimlet Media.

Viral 68

Viral Journalism Analytics Case Study 68

Deirdre Breakenridge

DECEMBER 12, 2017

Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. I was hooked.

Twitter 208

Twitter Software Retail Agency 208

Waxing UnLyrical

MARCH 12, 2014

For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. What we’re talking about here is memejacking: another of those made-up-sounding words that has come to have a welcome place in the marketer’s toolkit. Memejacking: How to Get Started Marketing with Memes.

How To 76

How To Marketing Viral Community 76

Karen Freberg

FEBRUARY 1, 2019

Whether it is a trending campaign that is utilizing them for word of mouth communication efforts (we are already seeing this ahead of this weekend’s Super Bowl ). Or, the latest we are seeing is instead of focusing on celebrity or mega influencers, we are looking more niche and focused in their communities, like nano-influencers.

Marketing 51

Marketing Ethics Guidelines Community 51

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling. Use “rapid feedback” to correct your mistakes.

Airlines 100

Airlines Viral Sports Ethics 100

wiredPRworks

MAY 25, 2022

Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Her podcast, Growing Social Now, launched in 2021.

Television 52

Television YouTube Pinterest Radio 52

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. Swarmwise eBook: Building a community. 2 min video on Remote Working vs The Office. Watch this 2 min "gangsta rap inspired” video on the subject. Or you could read the book that inspired our journey. We love [link].

eBook 120

eBook Google Tools Analytics 120

Karen Freberg

MARCH 31, 2022

.” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. ” I do not have a full video of the entire class session. Since then, there have been a lot of great interactions about all things social media and marketing.

Social Media 85

Social Media Industry Film Viral 85

Karen Freberg

DECEMBER 18, 2019

I am actually going to use my social media book for my class. Your book was published in late 2018 – and you are just NOW using your social media book? The book was written based on the material I had covered and emphasized in my classes previously – so that has not changed. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62