Notified
AUGUST 25, 2024
At Notified , we're dedicated to supporting the global community of investor relations professionals. With decades of experience and our history with Nasdaq, we provide the expertise, technology and services IR pros need to meet compliance, drive stakeholder engagement and tell powerful investment stories.
Sword and the Script
AUGUST 27, 2024
SaaS companies have slashed marketing budgets, effectively cutting off communications with customers; and now some are imposing harsh terms to protect margins at the expense of trust There’s an old saying, it’s not the circumstances that matter as much as your response to them. To that end, it’s no secret times have been tough in the technology space recently , and how software businesses have responded is telling.
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Contently - Strategy
AUGUST 30, 2024
Everyone loves a good story, and your customers are no exception. But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. It’s not just about spinning a good tale; it’s about building trust and creating connections by allowing your customers to do the talking for you.
Ronn Torossian
AUGUST 27, 2024
Branding, often misunderstood as just logo design or advertising, represents the soul of a business. It’s the intangible essence that differentiates one entity from another, creating a lasting impression in the minds of consumers. In today’s saturated marketplace, where competition is fierce, a strong brand forms the cornerstone of success. The power of perception Branding […] The post Why Branding Is So Important In Leaving An Unforgettable Impression appeared first on.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Notified
AUGUST 27, 2024
The growth of online communities and social media has led to the current age of “decentralization.” While this shift lets organizations connect directly with audiences, it also presents unique challenges for public relations pros. Will this trend make it harder to ensure consistent messaging and storytelling across channels? Or is this something corporate communicators can overcome?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Contently - Strategy
AUGUST 27, 2024
Encouraging any group of employees to march in step is difficult. The process gets even harder when the team includes part-time members. Many companies in marketing, media, or communications rely on freelance contributors, yet brands don’t always know how to effectively integrate these new teammates. Whether you’re looking to find new freelancers or already have external contributors helping out, you’ll benefit from a freelance onboarding process.
Axia PR
AUGUST 25, 2024
The awards that were once doubted for credibility maintains a positive reputation and could help your company’s brand. Axia Public Relations is committed to helping our clients build a strong brand with a great reputation. One way for a company to achieve a strong reputation and credibility is through recognition. Through our AwardAbility service, we manage, write, and submit annual business, employment, leadership, or community award nominations on behalf of our clients.
Notified
AUGUST 30, 2024
Despite their potential, some investor relations websites in the UK are still not hitting the mark.
HMA Public Relations
AUGUST 26, 2024
Reporter, animal lover, and vinyl collector Kenny Quayle of the Maricopa Monitor joins us for #MediaMonday! Read more about his new role, passion for covering investigative and environmental stories, fun facts, and more. Check it out!
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Contently - Strategy
AUGUST 28, 2024
When we talk about marketing and technology, the conversation is all over the place. On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue , as is the share of the budget dedicated to tech. It’s not that content marketers aren’t interested in tech.
Axia PR
AUGUST 27, 2024
When used correctly, this optimization technique is capable of landing your company in front of 71% of searchers. Axia Public Relations is excited to help businesses and professionals win with a new innovative search engine optimization technique called Search Box Optimization. This little-known capability allows companies to appear directly in search predictions and dominate their competition.
Notified
AUGUST 28, 2024
To reach the broadest (and most targeted) audience possible, simply writing a press release isn't enough - you need a strategic distribution plan to maximize news impact. Here are 10 quick tips to ensure your stories get the attention they deserve!
HMA Public Relations
AUGUST 29, 2024
We recently joined clients and friends at the 2024 AZ Big Media Most Influential Women in Business Awards to celebrate Abbie as one of this year’s honorees. Take a look at our recap!
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Prowly
AUGUST 30, 2024
Prezly is one of the most attractive options for PR teams on a budget. It makes light work of PR outreach and has a decent set of features that cover all the basics. But what if you need something with a large media database or advanced tools such as media monitoring ? Or perhaps Prezly pricing is not to your liking? Today, we’re taking a look at some of the best Prezly alternatives you should consider when purchasing a new PR tool.
OnePitch
AUGUST 27, 2024
Todd Plummer is a freelance writer with bylines in the Wall Street Journal, New York Times, Vogue, Harper's Bazaar, ELLE and more.
Notified
AUGUST 28, 2024
Pitching stories is a core aspect of public relations - but it’s not as simple as it might seem. If your pitches aren’t getting the traction you hoped for, it might be time to take a closer look at what could be going wrong.
PRSay
AUGUST 28, 2024
This year’s ICON agenda includes 46 breakout sessions arranged in eight different learning tracks, keynote speakers such as Grammy Award-winning singer-songwriter Melissa Etheridge and countless networking opportunities. Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Medianet Australia
AUGUST 28, 2024
Navigate the evolving challenges and opportunities in health media coverage with industry experts. Learn about effective strategies and trends shaping impactful health communication.
Culpwrit
AUGUST 24, 2024
DePaul colleague Matt Ragas has found a way to combine a master’s degree commencement with fun learning opportunity for both students and guests – and all within an action-packed hour. During breakout groups, the DePaul MA in Professional Communication (PROCMN) graduates discussed their final assignments from the unique one-year cohort experience with faculty, alumni… Continue reading How to Make a ‘Meaningful Systemic Impact’ in Your Organization The post How to Make a ‘
PReview: A Blog by NewsVoir
AUGUST 27, 2024
Ever wonder how Public Relations has transformed over the years? Once solely about shaping public perception and managing relationships, PR has now become a dynamic field influenced by rapid technological advancements and shifting consumer expectations. In this article, we’ll explore these changes, uncover how PR practices, tools, and strategies have evolved, and identify the new […] The post How PR Has Changed in the Past 20 Years: A Comprehensive Analysis appeared first on PReview: Blog
Bianchi Biz Blog
AUGUST 29, 2024
Some companies struggle to get their story told in the automotive OEM sector. There are many critical, and potentially costly, differences between conducting public relations in the North American OEM automotive and other business-to-business and business-to-consumer sectors. Now while a great PR firm may have the right skill set, without the in-depth market knowledge, the awareness of the trends and issues, and the existing relationships with media and event organizers that a specialized automo
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
AUGUST 30, 2024
In the ever-evolving world of public relations, the emergence of new technologies, particularly artificial intelligence (AI), is transforming the industry. A recent webinar hosted by AICorespot, featuring Ashley Barton, Senior Vice President & Group Director of 5WPR’s Lifestyle & Multicultural division, brought together experts to discuss how these advancements are shaping the future of PR.
PRSay
AUGUST 29, 2024
Earlier this summer, my agency, Carabiner Communications , celebrated a milestone — 20 years in operation. But what sets us apart is not just our longevity but our original business model that was way ahead of its time: experienced professionals providing top-quality services while working from home, the beach, mountains or wherever they choose to be.
Agility PR Solutions
AUGUST 26, 2024
Amid the constant changes in the digital environment, the combined role of PR and link-building activities within search engine optimization is more important for branding and traffic generation. Although historical link-building has been seen as an SEO practice, incorporating PR approaches into your link-building initiatives will take link-building to a new level, and can help […] The post 6 ways to integrate PR strategies into your link-building campaigns for maximum impact appeared firs
Axia PR
AUGUST 30, 2024
Twenty-two years ago, Axia helped a small, passionate group in Fernandina Beach, Florida, accomplish their mission: raising $500K to build a skate park. Operation Skate aimed to give the community a free, fun, and safe place to skateboard, roller skate, and ride motocross bikes. But the park ended up shaping a top U.S. skateboarder and Olympic hero.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
5W PR
AUGUST 29, 2024
Media planning stands as a cornerstone of successful marketing. It is the strategic process of determining the optimal combination of media platforms and channels to reach a specific target audience. This meticulous approach created by media planning agencies is essential for maximizing the impact of marketing campaigns and achieving desired business objectives.
PRSay
AUGUST 26, 2024
In the PR world, a common problem is that “We keep pushing ‘send,’ and less and less happens in response — despite the great amount of effort that we put into our work,” Ann Wylie said. With so many messages competing for people’s attention, “How do we get heard?” Wylie, president of Wylie Communications , was the August guest for Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn.
Agility PR Solutions
AUGUST 26, 2024
Crafting persuasive sales emails is a nuanced blend of art and science. The ability to capture attention, build trust, and drive action through just a few lines of text is a skill that can significantly impact your business’s success. To master this, you need to go beyond basic templates and tap into the strategies used […] The post The science of crafting persuasive sales emails: Tips from top copywriters appeared first on Agility PR Solutions.
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