Sun.Sep 15, 2024

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3 steps to implementing a content map to ensure campaign success

Agility PR Solutions

How good is your content strategy? It probably meets the needs and expectations of your ideal customers, giving them detailed information on your products or services so that they can make informed decisions when purchasing. But does it follow the buying journey as they move through your sales and marketing funnels? An effective content policy […] The post 3 steps to implementing a content map to ensure campaign success appeared first on Agility PR Solutions.

Policies 173
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Paving a Legacy, Why Mentoring Matters

Culpwrit

By Jane Dvorak, APR, Fellow PRSA Recently, I had the honor of having a mentoring award named for me, the Jane Dvorak Mentor of the Year Award, how crazy is that? Crazy, because I feel it comes quite naturally and frankly, that I have benefitted greatly from the experience of those relationships built. I… Continue reading Paving a Legacy, Why Mentoring Matters The post Paving a Legacy, Why Mentoring Matters appeared first on Culpwrit.

Company 107
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Effective financial risk PR communications: Exemplary practices and 5 real-life examples

Agility PR Solutions

Managing financial risk effectively is crucial for maintaining investor confidence and company stability. Effective financial PR communications during times of risk or crisis involve clear, transparent, and strategic messaging. Here are some notable examples of companies that have successfully navigated financial risks through effective PR communications: 1) JPMorgan Chase During the 2008 Financial Crisis Background: […] The post Effective financial risk PR communications: Exemplary practi

Financial 104
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How Authenticity and Transparency Build Trust with Stakeholders

Notified

According to our recent survey of 150+ public relations leaders, the key ingredients to fostering trust with stakeholders are authenticity and transparency - especially during crises.

Survey 91
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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The growing role of AI in managing PR crises: A game-changer for brands

Agility PR Solutions

In today’s hyper-connected digital world, public relations crises can escalate within minutes, causing significant damage to a brand’s reputation. With the rise of social media, real-time news, and constant online scrutiny, brands are more vulnerable than ever to crises that can go viral in seconds. In this challenging landscape, AI, supported by generative AI development […] The post The growing role of AI in managing PR crises: A game-changer for brands appeared first on Agility PR

Viral 104
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How AI avatars are shaping the future of brand identity

Agility PR Solutions

Since the introduction of advanced large language models (LLMs) like ChatGPT and image generators like Stable Diffusion into the mainstream, the marketing industry has undergone a significant overhaul. AI-generated content has become increasingly popular with marketers, and we’ve seen the proliferation of AI avatars—artificially generated representations of brands and personas.