Sat.Sep 07, 2024 - Fri.Sep 13, 2024

article thumbnail

Gain Credibility and Brand Trust with Influencer PR

Ronn Torossian

Influencer PR is a powerful tool for boosting brand credibility and trust. Partnering with the right influencers through an influencer agency allows brands to tap into their audience and leverage their reputation to enhance their image. Understanding the Connection Between Influencers, Credibility, and Trust  The relationship between influencers, credibility, and trust is a complex interplay […] The post Gain Credibility and Brand Trust with Influencer PR appeared first on.

Branding 195
article thumbnail

Beyond the billions: A realistic approach to measuring PR impact

The Resolution Blog

Many of you have laughed at the start of our ad, where Fran tries to explain how their PR campaign reached 12 billion eyeballs (check it out here if you haven’t seen it). Joking aside, have you ever presented a report with an audience in the millions or billions? (I’ll admit that I have). It […] The post Beyond the billions: A realistic approach to measuring PR impact appeared first on PR Resolution — by CoverageBook.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 brands doing influencer marketing right, including Nike, Red Bull and Bumble

Agility PR Solutions

Influencer marketing has become a key strategy for many brands, leveraging the reach and trust that influencers have with their audiences. Here are 15 brands that excel in influencer marketing, along with specifics on how they do it: 1) Nike Strategy: Collaborates with top athletes and fitness influencers. Example: Partnering with athletes like LeBron James […] The post 15 brands doing influencer marketing right, including Nike, Red Bull and Bumble appeared first on Agility PR Solutions.

Branding 174
article thumbnail

ICON 2024 Preview: Melissa Etheridge on Storytelling, Authenticity and Connecting With Audiences

PRSay

This year’s ICON agenda includes 46 breakout sessions arranged in eight different learning tracks, keynote speakers such as award-winning journalist Gio Benitez and countless opportunities for networking. Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today.

article thumbnail

The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

article thumbnail

Breaking Barriers: Tonie Dreher’s Story of Overcoming Addiction and Mental Health Struggles

PR for Anyone

After overcoming a past filled with trauma, incarceration, and addiction, Tonie Dreher now works to help others avoid the same fate, focusing on rehabilitation and providing much-needed resources for those who have been affected by the criminal justice system. She is a social worker and advocate for mental health and substance abuse recovery. In this episode, Tonie Dreher shares her incredible journey of survival and recovery.

YouTube 130

More Trending

article thumbnail

Crisis management in focus: How to protect your brand reputation in the digital age

Agility PR Solutions

In today’s digital landscape, a brand’s reputation can be jeopardized in an instant. With the speed at which information spreads online, a minor issue can quickly escalate into a major crisis. This makes it crucial for businesses to have a robust crisis management strategy. Here’s how you can effectively protect your brand’s reputation in the […] The post Crisis management in focus: How to protect your brand reputation in the digital age appeared first on Agility PR Solutions.

article thumbnail

Jumping On a Trend: How To Curate A Timely Content Marketing Calendar

Contently - Strategy

Remember when every brand seemed to be having a “ brat summer ?” I’m being a little facetious — I enjoyed the chartreuse memes and apple dances as much as anyone. But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.

article thumbnail

Crafting Compelling Stories For Financial Tech Brands

The Hoyt Organization

With so many financial tech (fintech) brands vying for attention in a fiercely competitive market, it’s not enough for a fintech company to merely innovate. They must communicate their value effectively to succeed in a disruptive environment and win new business while protecting existing customers. To achieve this, successful brands leverage the power of fintech storytelling.

Financial 101
article thumbnail

5 Secrets for a Triumphant Press Event

Bianchi Biz Blog

Press events are a crucial tool in any public relations professional’s toolbox, offering a unique opportunity to engage directly with media and shape the narrative around your brand or organization. However, organizing a successful press event requires careful planning, attention to detail and an understanding of media needs. Let’s look at five key components: 1.

article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

2024 media relations: Here’s how it’s done—10 key strategies

Agility PR Solutions

Media relations in 2024 continues to evolve with advances in technology and changes in consumer behavior. Here are some key strategies to consider: 1) Leverage Social Media Platforms Social media remains a powerful tool for media relations. Platforms like Twitter, LinkedIn, Instagram, and TikTok can help you build relationships with journalists and influencers.

article thumbnail

Public relations practitioners spin lower salaries and longer hours

Wadds Inc.

Practitioners are underpaid and working harder than ever but claim that management increasingly recognises their value. This may be wishful thinking. The latest CIPR State of the Profession survey reveals a contradiction between how practitioners believe practice is perceived, how much they are paid, and how hard they work. Practitioners report that the strategic function of public relations is increasingly being recognised. 69% of in-house practitioners say their organisations view public relat

article thumbnail

Why it’s important to know many codes of ethics – Erin Kennedy

Ethical Voices

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. She discusses a number of important topics, including: What to do when your boss wants to disclose information before you should How to better understand how those spreading misinformation think Tell us more about yourself and your career.

Ethics 94
article thumbnail

5 Ways to Do PR like Disney

Culpwrit

By James Warda While guesting on the “Skull Rock Podcast,” I listened intently as the host, David Bossert, author and former Producer, Creative Director and Head of Special Projects for Walt Disney Animation Studios, shared what he believes make up the best Disney stories. “They include a storyline you care about,” David said, “along… Continue reading 5 Ways to Do PR like Disney The post 5 Ways to Do PR like Disney appeared first on Culpwrit.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

The role of storytelling in modern PR: Captivating audiences and building brand trust

Agility PR Solutions

In today’s fast-paced digital landscape, public relations has expanded beyond traditional press releases and crisis management. It now heavily relies on storytelling to form deeper connections with audiences. Storytelling has become an essential strategy in modern PR, helping brands engage with their audience, foster trust, and establish lasting relationships.

article thumbnail

How Can Cause Marketing Drive Change and Connection?

HMA Public Relations

Does your brand or business align with the causes that consumers and the community care about? Read more on giving back while growing your business through cause marketing in this post from Justin Liggin.

article thumbnail

Use Branding to Establish strong Recognition To Ensure Your Target Audience Knows Who You Are

5W PR

In today’s competitive marketplace, standing out is crucial. This is where branding agencies come into play. More than just a logo or tagline, branding is the soul of a business. The unique identity sets it apart and leaves a lasting impression. When executed effectively, branding can be the cornerstone of solid recognition, ensuring the target audience knows exactly who a business is.

article thumbnail

RepUs Honored As Top A Public Relations Firm in Louisville

Reputation Us

For the second straight year, Expertise.com ranked ReputationUs as one of the “Five Best Public Relations Firms” in Louisville, Kentucky. According to the selection… Why choose this provider? ReputationUs provides crisis mitigation services to businesses, government agencies, and nonprofits in Louisville. It offers public relations services, including the timely release of relevant information to local, national, and industry media.

article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

Mastering consumer insights: How to uncover decision-driving data

Agility PR Solutions

If you don’t understand your customers’ likes and dislikes, you can’t make decisions that’ll help your business increase sales, scale, and become a market leader. Businesses that make decisions using data: Are 7.4x more likely to have annual revenue growth over 20%. Are 5.5x more likely to have higher customer retention rates. In this article, […] The post Mastering consumer insights: How to uncover decision-driving data appeared first on Agility PR Solutions.

Data 100
article thumbnail

Meet the Media: Bobby Mace, Publisher and Author at Transmission Digest

Bianchi Biz Blog

Can you tell us what types of stories, trends or issues are on your radar now? In addition to our technical education mission, we are working on a number of feature articles and videos discussing industry trends and products with retail shops, volume builders and their suppliers. What elements or characteristics do you look for in a story, and why? Every story should include one or more of three basic objectives: to educate; to inform and/or to entertain the audience.

Meeting 91
article thumbnail

How Performance Marketing Increases Traffic and Engagement

5W PR

In today’s dynamic digital landscape, performance marketing is a pivotal strategy for businesses aiming to achieve measurable outcomes. Unlike traditional marketing, which often focuses on brand awareness, performance marketing focuses on specific goals such as website visits, conversions, or sales. This direct alignment between marketing efforts and tangible results makes it an invaluable tool for boosting traffic and engagement.

article thumbnail

How to write a holding statement for every PR crisis scenario [+ free template]

Presspage

In this article, we’ll teach you how to kickstart your crisis prep using our 7 practical writing tips and holding statement template. However, first, let’s cover the basics – what a holding statement is and why preparing one is beneficial during a crisis. What is a holding statement? A media holding statement is a short, pre-prepared statement that your company should provide in the event of a crisis.

Crisis 78
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

6 ways social listening drives data-driven PR and marketing

Agility PR Solutions

Imagine you’re trying to understand a bustling crowd at a festival. The noise is deafening, and it’s impossible to talk to them all. But what if you had a pair of super-powered headphones that could tune into every conversation? That’s exactly what social listening does. Every post, tweet, or comment is a potential goldmine of […] The post 6 ways social listening drives data-driven PR and marketing appeared first on Agility PR Solutions.

article thumbnail

Coffee with a Journalist: Claire Stern Milch, ELLE

OnePitch

Claire Stern Milch is digital director at ELLE.com. In this role, Claire oversees content and strategy across ELLE.com's website and social media platforms.

article thumbnail

How to Use PR to Appropriately Responds to Crisis in a Swiftly Manner

5W PR

A crisis can erupt unexpectedly and escalate rapidly, often damaging a company’s reputation if not handled effectively. PR crisis management is crucial in mitigating the impact and restoring public trust.  Swift and Honest Communication The first hours of a crisis are critical, as any delay can amplify the situation, leading to increased speculation, mistrust, and potential damage to the company’s reputation.

Crisis 78
article thumbnail

At The Top of the PR Hiring Wish List: Business Acumen

Culpwrit

The current article by Matt Ragas and myself in PRSA’s Strategies & Tactics magazine builds on our just-published book, Business Acumen for Strategic Communicators: The Workbook. Thanks to PR leaders and recruiters who shared their insights for this article as well as the dozens of communications leaders over the years who contributed their wisdom… Continue reading At The Top of the PR Hiring Wish List: Business Acumen The post At The Top of the PR Hiring Wish List: Business Acum

article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

Patience is running out on AI customer service: One bad AI experience will drive customers away, say 7 in 10 surveyed consumers

Agility PR Solutions

Brands and businesses are increasingly turning to AI-powered customer service to reduce costs and increase efficiency, but the majority of participants in a new survey from customer experience and business process outsourcing firm Acquire BPO have had plenty of time to make their AI-driven customer service functional and satisfactory, As companies, they risk alienating a […] The post Patience is running out on AI customer service: One bad AI experience will drive customers away, say 7 in 1

article thumbnail

#MediaMonday – Nikki Link     

HMA Public Relations

Get to know Nikki Link, staff reporter at Times Media Group, in this #MediaMonday feature! Learn more about Nikki's work covering music, food, and more in publications such as Foothills Focus and Lovin' Life! Check it out!

Groups 84
article thumbnail

De-Influencing on TikTok: What It Means for Brands Influencer Marketing Strategies

Prohibition

We all know by now that TikTok has been leading the influencer marketing wave in recent years. With people becoming influencers overnight and reaching millions of followers before they know it, brands have leveraged this power to push products and messaging to consumers more so than ever, it’s almost impossible to avoid ads and promotions when online.