Bianchi Biz Blog

JULY 21, 2022

Opportunity: If your company is an automotive supplier or vehicle technology provider, make sure you have a compelling story with a good consumer angle that fits an industry trend or issue, as well as strong visuals and videos to offer. In addition to the 3,185 media, CES 2022 attracted 84,600 industry attendees (44.5K in person and 40.1K

Mobile 113

Mobile Technology Automotive Interviews 113

PR for Anyone

OCTOBER 18, 2023

” Together, they investigate the intricacies of Lipman’s book, exploring the stories and science that make up the fabric of the reinvention journey. In her compelling book, “Next,” Lipman imparts invaluable insights and constructs a comprehensive guide to navigating change in various aspects of life and work.

Journalism 130

Journalism Enterprise Construction Technology 130

Bianchi Biz Blog

AUGUST 19, 2021

Opportunity: If your company is an automotive supplier or vehicle technology provider, make sure you have a compelling story with a good consumer angle that fits an industry trend or issue, as well as strong visuals and videos to offer. In addition to the 6,500+ media, CES2020 attracted more than 170,000 industry attendees. It’s true.

Automotive 91

Automotive Interviews Technology Mobile 91

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

Karen Freberg

JANUARY 14, 2021

We have a bit more now in 2021 to tie into current industry trends. However, universities are realizing the industry – those in the community where the university is located and beyond – need professionals with these skills – and are looking for new talent to recruit and hire. Was this in place 10 years ago?

Social Media 88

Social Media Media Resources Creativity 88

wiredPRworks

MAY 25, 2022

Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer!

Television 52

Television YouTube Pinterest Radio 52

Bianchi Biz Blog

APRIL 19, 2021

Can you tell us what types of stories, trends or issues are on your radar now? After covering it for the Detroit Free Press, I wrote a nationally published book telling the inside story: Detroit Resurrected: To Bankruptcy and Back. I love stories on business trends. What story or stories are you most proud of?

Report 84

Report Meeting Automotive Media 84

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. Gen Z can’t be ignored now or in the future. Brands can’t simply pander to us.

Television 158

Television Instagram Consumer Newspapers 158

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. I ran digital for The Onion and “The Daily Show.”

Storytelling 60

Storytelling Tourism Travel Local 60

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills. Leadership reputation can be increased substantially by sharing information with colleagues and community. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

PR for Anyone

AUGUST 11, 2021

He read that entire pitch AND booked her for a segment. You can take the same story and you can tweak it and, give it, you know, an angle this way, for this station, and an angle for this station, an angle for this station, but do not pitch the exact same story to the same or to all the different media outlets in your community.

Pitching 223

Pitching Media Television How To 223

Onclusive

JANUARY 31, 2018

They have a DNA, which you can read more about in my book. “To Positioning is not a creative exercise nor is it a matter of sitting down and reading customer interviews and talking to a few employees, locking yourself in a room and coming out with this great idea. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

wiredPRworks

SEPTEMBER 30, 2020

Book a Social Selling Secrets Masterclass Discovery Call. Interview: craft a compelling and true-to-life storytelling narrative. Diligent Data Measure: turn up online presence and connections to create your own communities. * Diligent Data Measure: turn up online presence and connections to create your own communities. *

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

NOVEMBER 12, 2016

The term “buyer persona” has reached peak interest in the last five years, according to Google Trends. Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” A buyer persona needs to be based on what you learn in interviews with buyers. Bold emphasis added ].

B2B 115

B2B Marketing How To Survey 115

Contently - Strategy

NOVEMBER 29, 2023

At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in.

How To 52

How To SEO Content Marketing Engineering 52

wiredPRworks

APRIL 27, 2021

Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. For more information and to register, visit [link] Use code GrowingSocialNow to save $99 / get a comp ticket.

Strategy 52

Strategy Case Study Marketing Energy 52

Cision

JUNE 28, 2016

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . Many, including Comm, played around on Blab to test growing a community. “ In 2016, live video seems like a no-brainer.

Social Media 213

Social Media Media Video Film 213

Karen Freberg

SEPTEMBER 26, 2019

This truly is one of the best industry groups I have been a part of, and it is due to the leadership, dedication, and support Mark Boothe, Monica Grant, and Rani Mani provide and lead in our community. Continuing education and following the trends in what is happening are solutions to battle the constant changes we are seeing in the industry.

Advertising 53

Advertising Advertising Groups Community 53

Bianchi Biz Blog

MARCH 7, 2022

Can you tell us what types of stories, trends or issues are on your radar now? If you’re interested in what our audience cares about, what kind of topics gets clicks, and also how those things connect to bigger picture trends that we devote features to… this might be something to add to your listen / watch list.

Meeting 82

Meeting Automotive Media Transportation 82

wiredPRworks

APRIL 27, 2021

Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. For more information and to register, visit [link] Use code GrowingSocialNow to save $99 / get a comp ticket.

Strategy 40

Strategy Case Study Marketing Energy 40

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. This trends tool will help build out your campaign content & influencer insight in seconds. Or you could read the book that inspired our journey. We interviewed the Neoman comms team to find out the secrets behind their success. Book: FuturePRoof your PR practice.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ.

Media Relations 69

Media Relations Media Insurance Insurance 69

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. Being an influencer means you need to be on top of a lot of trends affecting your industry.

Storytelling 106

Storytelling Technology Course Privacy 106

Cision

AUGUST 4, 2016

In this interview, Chris discusses why building a relationship with journalists is so important, how social media plays into media relations and what you can do to mix up your strategy and avoiding falling into a rut. Use your sales order as a proof point to the bigger market trend, not the other way around. Rapid Fire Round.

Pitching 0

Pitching Energy Media Relations Social Media 0

Bianchi Biz Blog

NOVEMBER 2, 2020

The primary initial audience will be the business-to-business community, but the goal is to bring the industry and consumers together, connecting subject-matter experts with consumers who need and crave more information on future mobility technology—providing a better dialog between the two constituents than currently available.

Meeting 57

Meeting Automotive Mobile Transportation 57

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Read below for the entire interview with Desiree: 1.) As any PR professional knows, no two days are the same in our line of work!

Pitching 63

Pitching Consumer How To Meeting 63

PR Conversations

NOVEMBER 20, 2014

Indeed, in stating what IC is concerned with, the new book does not specifically mention employee relationships listing, instead saying it focuses on “sharing information, building understanding, creating excitement, commitment and, ideally, achieving a desirable result” Both books claim to have been written as a practical manual.

Employee 77

Employee How To Internal International 77

Communications Conversations

FEBRUARY 6, 2018

You’re a communications business partner at Ingersoll Rand, for the Trane Commercial business. I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate. I almost didn’t go to my internship interview because I had to drive 2.5

Energy 68

Energy Corporate Travel Internal 68

Beyond PR

MARCH 3, 2016

With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media professionals. Try to avoid gratuitously pitching yourself and your accomplishments, such as a recently published book or article.

Pitching 75

Pitching Media Leadership Examples 75

Waxing UnLyrical

JANUARY 2, 2011

Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Five trends all marketers should watch in social media in 2011 , by Matt Rhodes on FreshNetworks. My books of the year , from Richard Bailey’s PR Studies. Read Me On BNET Watch Me In Action Book Me! Wanna Subscribe?

Measurement 49

Measurement Tourism Social Media Blogging 49

wiredPRworks

APRIL 27, 2020

As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers. Thanks again to Russ for the marketer’s confidence interview on wiredPRworks. While the app is the fastest flight booking agent at under 60 seconds, it offers only three actions.

Marketing 52

Marketing Storytelling Content Marketing Conference 52

wiredPRworks

APRIL 27, 2020

As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers. Thanks again to Russ for the marketer’s confidence interview on wiredPRworks. While the app is the fastest flight booking agent at under 60 seconds, it offers only three actions.

Storytelling 52

Storytelling Brand Branding Marketing 52

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” with a major in electronics engineering from the Community College of Philadelphia.

Corporate 274

Corporate Leadership Advertising Advertising 274

Waxing UnLyrical

NOVEMBER 23, 2010

The small community of readers I have built up and learned from would shun me, rightly perhaps. Thanks for sharing the post with your #pr20chat community. And eMarketer recently highlighted a study that said about 75% of the bloggers/tweeters they interviewed were looking to monetize their blogs/tweets. Wanna Subscribe?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Facebook 80

Facebook Twitter Measurement Blogging 80

Sword and the Script

JUNE 26, 2018

Context matters here too because podcasting is nested within some larger trends in digital. It was cumbersome…but a vast improvement from books-on-tape. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively. weekly | 30-40 minutes).

Marketing 86

Marketing B2B Interviews Content Marketing 86

Waxing UnLyrical

JANUARY 15, 2011

Might there be a perception that I was not “with it,&# not able to keep up with trends enough, not able to have the energy to do my job, because I was “older&# ? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Wanna Subscribe? Shall We Tweet? Liked what you saw?

Facebook 76

Facebook Twitter Measurement Blogging 76