NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? However, social media doesn’t assert your brand as an authoritative voice in your industry. If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Know Why You Are Writing.

Writing 52

Writing Product Launch Storytelling Pitching 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. Content shapes a personal brand. But in recent years, data has shown its efficacy.

Case Study 178

Case Study SEO Film Video 178

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

David PR Group

DECEMBER 20, 2016

Since writing my book How to Protect (Or Destroy) Your Reputation Online, I have met many interesting authors and interviewed a number of them for my blog. Here are nine books I can wholeheartedly recommend as last-minute gifts. Branding expert Bruce Turkel’s latest book, All About Them , represents an ode to change.

Reputation 40

Reputation Meeting Financial Company 40

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

Flack's Revenge

DECEMBER 5, 2017

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Readers here know that it’s a pet topic of mine, and I eagerly replied.

Pitching 174

Pitching Journalism Video Advertising 174

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Rock the Status Quo

JUNE 30, 2015

In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. Writing is essential to real success, and you don’t even realize how the lack of writing ability holds you back until you improve. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Deirdre Breakenridge

SEPTEMBER 6, 2016

Along with creating a new structure for the class, I realized there was the question every professor teaching social media has: What book do you want to use? I went through several books and provided my reviews to each of the authors. What should you expect to see in this book? That was a challenge for me as a professor.

Social Media 150

Social Media Exercises Media Resources 150

Cision

OCTOBER 13, 2015

Social media listening brings myriad opportunities to your brand – from generating leads and extending your reach to connecting with your audience and improving brand reputation. Find out how social media listening can help your brand with Cision’s new Listen e-book! So why haven’t more marketers opted in?

Social Media 120

Social Media Media Employee Reputation 120

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Public Relations Sydney

JULY 20, 2014

She used this System to grow her own personal brand from a relative unknown to an industry expert, speaking all over the globe, being featured in hundreds of magazines, newspapers and even TV and attracting big name clients, all within just two years. Catriona shows us HOW to write good copy and media releases, step by step.

Social Media 53

Social Media Brand Branding How To 53

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Write the book. Here are some essentials worth considering when looking to maximize a thought leadership program.

Leadership 149

Leadership Product Launch B2B Software 149

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 91

Community How To Marketing Data 91

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still. Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years.

Interviews 104

Interviews Content Marketing Writing Journalism 104

PRSay

SEPTEMBER 8, 2020

Her new book, “How to Lose the Information War: Russia, Fake News and the Future of Conflict” ( Bloomsbury/I.B. Her writing has also appeared in The New York Times , The Washington Post and The Atlantic. She is a Disinformation Fellow at the Wilson Center in Washington, D.C.

Communications 174

Communications Government Viral Radio 174

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. Prominent brand mentions that don’t contain links can also drive higher search placement because Google sees them as implied links. A prominent conference may have big brand sponsors, which increase its visibility and domain authority.

SEO 125

SEO Case Study Conference Retail 125

Stephen Waddington

MARCH 10, 2019

There are two outcomes of best practice PR activity: reputation and relationships. Measure reputation using periodic brand level benchmarking with stakeholders. Jon’s book How to Understand and Manage Public Relations (1991) was Sarah’s inspiration for the #FuturePRoof community and books. Here’s Marcel’s write up.

Marketing 81

Marketing Measurement Government Report 81

Stephen Waddington

MAY 2, 2020

I won’t be learning Mandarin or writing a book during lockdown. Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. I’m writing on my blog more than ever. Amanda writes about recovery from the crisis.

Transportation 84

Transportation Government Community Facebook 84

Karen Freberg

MAY 13, 2020

We are asked to produce and write more research articles. We not only have to have a reputation in our field in academia, but in the industry. Some are adding this as a point of criteria for promotion and tenure consideration, showing the reputation and impact you as a professor has on the industry. Have a great day.

Advertising 64

Advertising Advertising Writing Reputation 64

PR Matters

JULY 14, 2016

In one fell swoop she’s damaged her reputation for sound judgement and credibility as to her moral mission of doing justice and opportunity for all. Is she so utterly oblivious to the risk she’s taking to her reputation and that of her new government? It beggars belief. His role as Mayor of London?

Government 100

Government Reputation Education Course 100

Cision

AUGUST 24, 2016

Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. How did you handle it?

Social Media 120

Social Media Reputation Crisis Media Training 120

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Victorious PR

NOVEMBER 21, 2022

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. That being said, paid media is also YOU writing about YOURSELF. This means you must have a good reputation. This can be built through earned media, or rather, a stellar public relations campaign.

Real Estate 52

Real Estate Media Advertising Advertising 52

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still. Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Newspapers Retail Sports 120

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Get the free “LiSTEN” e-book today!

Storytelling 120

Storytelling Case Study Crisis Viral 120

Mark My Words

NOVEMBER 25, 2020

Writing in his new book, ‘Meghan Misunderstood’, he explained how the future Duchess coined a nickname for herself as a teenager at a summer drama camp, which would become associated with her as an adult. PR expert Mark Borkowski even told the Daily Mail that Meghan was attempting to build a global brand last year. link] .

Fashion 60

Fashion Reputation Report Meeting 60

Presspage

FEBRUARY 10, 2020

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Write a snappy email subject line that will grab attention, but stay away from clickbait. Here are some tips for how to make that happen: Get to the point. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Books – self or traditionally published, a book is the most credible way to package a leader’s thinking and is still the clincher for some media decision-makers. Leadership reputation can be increased substantially by sharing information with colleagues and community. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Critical Mention

JUNE 12, 2018

However, the English referee paid a high price for his three yellow-card blunder in the Australia versus Croatia game in which he booked Croatian defender Josip Simunic three times, instead of the required two yellow card rule to be sent off. The referee eventually made waves when he released his book in 2007. SCHEDULE A DEMO.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120